Linkedin Part 1 - Presentation containing animations (good for viewing, not printing)

1. Linkedin – Part 1
Introduction, Profile, Contacts
What is LinkedIn ?
LinkedIn is the world’s largest professional social media network with over
120 million members and growing rapidly.
LinkedIn connects you to your trusted contacts and helps you exchange
knowledge, ideas and opportunities with a broad network of professionals.
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2. What is Social Media?
Social media are media for SOCIAL interaction, using highly
accessible and scalable COMMUNICATION techniques. Social media is the use
of web-based and mobile technologies to turn communication into interactive
dialogue. Wikipedia
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3. Why use Linkedin?
Largest professional network on the Internet
120,000,000 members in over 200 countries as of July 2011
Approximately 1,000,000 new users join – EVERY WEEK
Over 2,000,000 company pages
Includes executives from all Fortune 500 companies
80% of all companies use social media for recruiting
75% of those companies use Linkedin to find candidates
The following countries are responsible for the highest percentage of Linkedin usage:
2. United States – 42.8% 6. Italy – 2.3%
3. India - 13.7% 7. Germany – 2.3%
4. United Kingdom – 6.7% 8. Spain – 2.0 %
5. Netherlands – 3.7% 9. Australia – 1.9%
6. Canada – 2.8 % 10. South Africa – 1.4%
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4. Linkedin Demographics
Users: Male – 51% Female – 49%
Age Group: 35-49 – 37% Over 50 – 31%
Education: College – 47% Post Grad – 27%
Income: $60k-$100k – 30% Over $100k – 39%
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5. How Do I Join?
• Go to www.linkedin.com
• Select “Join Today” from the top menu bar
• Enter your first name, last name, email address and password
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6. Home Page
This page opens when you log on to your Linkedin account. You
can access the different sections of Linkedin using the tabs on the navigation bar.
Tabs in LinkedIn
People You May Know Add Trusted Contacts
Post Comments/Updates
See Updates From Your Contacts
You ARE Being Watched
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7. Linkedin Profile
What does your profile say about your brand?
• Most important part of Linkedin
• Your electronic business card
• Represents your career accomplishments
• Opens the door to new opportunities
• Controls your online professional identity
Important Tips
• Profile should be 100% complete
• First impressions count
• Provide details
• Spelling and grammar are important 7

8. Profile - Parts of the Profile
Your Linkedin profile consists of 7 primary sections plus several optional
sections. Selected information from these sections are pulled to the Snapshot
section of your profile.
A complete profile consists of the following:
PHOTO 5%
SUMMARY 5%
SPECIALTIES 5%
EDUCATION 15%
CURRENT position 25%
PAST or CURRENT positions (2 in addition to current position) 30%
RECOMMENDATIONS (Total of 3, worth 5% each) 15%
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9. Profile - Snapshot
Your Snapshot is seen by visitors to your Linkedin account. It features a
professional photo, an overview of your name, current position, location, past positions,
education and recommendations. Think of it as your next-generation business card.
Basic Information
Profile Completion “Assistant”
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10. Profile – Headline, Area & Industry
For best results, add a “catchy” headline that will generate immediate interest.
Adding your zip code will bring up specific and general locations. Choosing the
local metropolitan area will generate more results over the specific zip code location.
Add Headline
Choose Area & Industry
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11. Profile - Photo
Select a profile photo that is professional and consistent with other online profiles
you may have. Your photo helps put a face with a name and makes you more
recognizable across networks and to your contacts. Dress professionally with a plain background.
NO candid photo YES professional NO other people
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12. Profile – Summary & Specialties
The Summary screen consists of (a) Professional Experience & Goals and
(b) Specialties. The Professional Experience & Goals should be brief, compelling
and easy to read. Specialties should contain keywords found in job descriptions.
Max 2,000 Characters
Unlimited (I Think)
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13. Profile - Education
List all higher education including universities, community colleges and any
continuing education. Include any school activities you participated in.
Note: To make changes or add a another school, click Edit or +Add a school respectively.
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14. Profile - Add Position
Include all appropriate current and former work history to complement your
future career path. Your work experience should be MORE than the information
shown on your resume. Include any volunteer work in this section.
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15. Profile - Recommendations
Give employers, recruiters and those looking to connect with you a expanded
view of you as a direct report, boss, colleague or client. They make your
LinkedIn presence more dynamic and bring credibility to your profile.
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16. Profile - Request Recommendations
It’s a bit cliché, but it’s as easy as 1 2 3 .
But remember, nothing replaces a personal one-on-one request to get the ball rolling.
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17. Profile - Skills
This section allows you to enter any skills you have developed over the course
of your career. Use this section to address specific job requirements for your
future career path. You can add up to 50 skills, your proficiency and experience levels.
Add Proficiency & Years
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18. Profile - Additional Information
Linkedin allows you to be three dimensional. Use the Additional Information
section to list some interesting facts about your professional and personal
activities. This information can be used as “ice breakers” in an interview.
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19. Profile - Personal Information
This is the only section that includes any personal information. It is important
to put a contact phone number and email address here as a potential
employer cannot contact you unless they are Linkedin with you.
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20. Profile - Add Applications*
Make your profile more robust by adding sections and applications to highlight
other talents and skills that will distinguish you from the competition. Share
and collaborate with your network to get insights that will help you be more effective.
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* Others available

21. Profile - Useful Applications
Some of the most useful applications allow Linkedin users to share a wealth of
information that may not be compatible with other types of social media. Some of
the most common apps are:
Box.net Files
Looking for a job? Share your resume or portfolio on your LinkedIn profile and send it
from Box to your LinkedIn contacts. You can quickly and easily add virtually any type
of file to your LinkedIn profile, so visitors can download and view them.
WordPress
Connect your virtual lives with the WordPress LinkedIn application. With the
WordPress app, you can sync your WordPress blog posts with your LinkedIn
profile.
SlideShare Presentations
SlideShare is the best way to share presentations on LinkedIn! You can
upload & display your own presentations, check out presentations from your
colleagues, and find experts within your network.
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* Others available

22. Profile - Useful Applications
People that view your profile can also view documents that are uploaded using the
applications. This is useful if you have information (recommendations, examples of
previous projects, etc.) that are beneficial to your career goals:
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23. Profile – Privacy Settings
Linkedin has some default privacy settings that you may want to change. These
default settings allows Linkedin to share your information with 3rd parties and allow
Linkedin to use your information for their advertising purposes:
Click on your name to get pulldown menu
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24. Profile – Privacy Settings
On the pull down menu, click on settings. The screen shown below will be displayed.
Click on “Account” to view the privacy control options. There are two privacy settings
on this screen; “Manage Social Advertising” and “Turn on/off enhanced advertising”.
Step 2 – Click on Manage Social Advertising
Step 1 – Click on Account
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25. Profile – Privacy Settings
Clicking “Manage Social Advertising” will bring up the screen shown below. Click
the check box to remove the checkmark. Be sure to click on “Save” when finished.
Do the same for “Turn on/off enhanced advertising”.
Click the check box
Be sure to
click
“Save”
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26. Profile – Privacy Settings
There are also privacy settings that need to be changed in “Groups, Companies &
Applications”. Go back to the settings page and click on “Groups, Companies &
Applications” instead of clicking “Account”.
Go to Groups, Companies & Applications
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27. Profile – Privacy Settings
Change the settings in the “Privacy Controls” section. There are two settings in this
Section, just as there were two settings in the “Account” section. Always be sure to
Click the “Save” button when finished with each setting.
Change these settings
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28. Linkedin Contacts
The power of Linkedin lies in your contacts.
• Linkedin works best with more contacts
• Contacts should be people you know well
• Most should be friends or former coworkers
• Can get Linkedin with group members
• Linkedin shows contacts through 3rd level
Important Tips
• Email lists are fastest way to add contacts
• Review People You May Know on Home Page
• You can be kicked off Linkedin by inviting
people you do not know 28

29. Contacts - Overview
Contacts provide you a network of professionals (connections) with whom you
can collaborate about your marketing plan, help you get to the hiring manager
and provide information about a targeted employer. You just might meet new friends as well.
Degrees of Separation
YOU
First Degree, Your Connections
Your trusted friends and colleagues,
Coworkers, former coworkers
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Two Degrees Away
Friends of friends each connected
to one of your connections
Three Degrees Away
Reach these users through a friend
and one of their friends.
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30. The Question
I have 64 contacts at the 1st level.
How many people can I reach through the 3rd level?
(This will require a maximum of 3 phone calls)
64 First Level Contacts
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31. Contacts - Personal Email
The easiest way to add contacts is from contacts in your existing email accounts.
Your email accounts can be accessed from the Linkedin Home page.
Email Account
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32. Contacts - Personal Email
The contacts from your personal email address are shown in Linkedin.
Note: You may have to grant your email provider permission to use this feature.
Shows email contacts already on LinkedIn
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33. Contacts - Email Addresses
You can add email addresses of people you know but may not be in a personal
email account. This is a good method for sending email invitations to professional
contacts.
Contacts – Add Connections
Enter email addresses
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34. Contacts - Individuals
You can search for individuals by using the people search on the menu ribbon.
This option is available on all the tabs in Linkedin.
Individual Search
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35. Contacts - Individuals
Note: Searching for an individual may return multiple results. In this example,
entering the name John Smith returned 25,867 results.
Individual Search
Can Refine by Company
Can Refine by Relationship
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36. Contacts - Get Introduced
Sometimes you may want to get introduced, or reintroduced, to an individual. In
the example, I want to get introduced to Reid Baker. A people search shows I have
two connections to Reid. Placing the cursor on Reid’s name brings up several options.
Individual Search
2 Connections Options
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37. Contacts - Get Introduced
Clicking on the Get introduced option brings up the screen shown below. Choose
the person you want to get introduced through and click the Continue button.
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38. Contacts - Get Introduced
Clicking on the Get introduced option brings up the screen shown below. Choose
the person you want to get introduced through and click the “Continue” button.
Compose separate messages to each individual and press the “Send” button.
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39. Linkedin Groups
Use groups to expand your network:
• Over 1,000,000 groups
• Can join up to 50 groups
• Find contacts and information
• All groups are free to join
• Some groups require approval to join
Important Tips
• You can contact any member of a group,
even if you are not 1st level connections
• Start discussions to gain the recognition of
recruiters 39

40. Groups - Finding Groups
Click on the Groups tab; on the pull down menu select Groups Directory.
Either (a) type in a Keyword (such as engineering) or (b) select the ”All Categories”
to review groups to join.
Search by Group name
Search by Group type
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41. Groups - Types Of Groups To Join
Use groups to increase your visibility within your professional network and
to potential employers and recruiters. Groups allow you to share knowledge,
ask questions and connect with like-minded professionals.
A suggestion for types of groups you should join:
INDUSTRY groups 10 - 20
PROFESSIONAL groups 10 - 20
JOB SEEKER groups 10 - 20
REGIONAL groups 2 - 5
Group Suggestions:
Pronet Charlotte Other Networking Groups
Former Employers Charlotte Business Journal
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College Alumni Fraternity/Sorority

42. Linkedin Companies
Use Companies to:
• Find companies in geographic areas
• Find connections in a company
• Identify job opportunities
• Research potential employers
• Follow company activity
Important Tips
• Follow companies you are interested in
working for and note job postings
• Develop relationships in your targeted
companies by using common connections 42

43. Companies - Find Contacts
To find individuals you may know within a company: use the pull down menu,
change the option from People to Companies. Type in the name of the company
and click the Search button.
Company Search
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44. Companies - Find Contacts
A list of companies with the name you entered, along with any related companies,
will be displayed. Find the desired company and click on the company name.
Click company name
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45. Companies - Find Contacts
A brief description of the company will appear. Your connections to individuals
will appear below the company desciption. Connections will be shown in order of
level; your connections to 2nd level contacts will be shown with the contact’s information.
Contact overview
Individual contacts
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46. And Now – The Answer
I can reach 64 people with 1 phone call (1st degree).
I can reach over 12,000 people with 2 phone calls (2nd degree).
I can reach almost 1,300,000 people with 3 phone calls (3rd degree).
THIS IS THE POWER OF LINKEDIN!
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47. Time for a (very few) questions
Questions
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48. This presentation has now reached
The End
Thank You!
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