We hosted a social media masterclass at the LIT Campus in Clonmel, Co. Tipperary, Ireland on April 29th 2014. Speakers on the night were Robert Jones, Justin Kearns and Edel O'Gorman.

1. Robert Jones
VisionID Ltd.
THE EXPERIENCE
IS EVERYTHING…..
1

2. VisionID
• Based in Clonmel with offices in Limerick, Dublin
and Belfast
• Founded in 2000
• Market leader for Advanced Data Capture and
Enterprise Mobility solutions
• Motorola Solutions and Zebra Technologies’ largest
partner in Ireland
• Currently employs 28 people

3. Some examples of retail…
• Smyths Toys – Handheld & Wireless Applications across all
66 stores.
• Doc Morris – Wireless and Handhelds across all 89 stores in
Ireland.
• Grafton Group – Wireless, Mobile Computing & Printing
Solutions in All 85 Outlets – Telfords, Woodies, Chadwicks
and Atlantic Homecare.
• Dairygold 4Home –Wireless & Handhelds for Inventory
Control Solutions in 44 Stores.
• DID Electric – Warehouse, Retail & Van Delivery Handheld
Devices.
• Musgrave Group – Rugged handheld computers for store
operations and logistics across Ireland. To date over 3,500
MC1000 and MC75As have been deployed.

4. PAGE 4
• Guest access
and
recognition
• Mobile
electronic
marketing
• Personal
shopping
assistant
• Interactive
kiosks
Digital signage
• Guest WiFi for
personalization
and metrics
• Digital loyalty
services
• Mobile point of
sale solutions
• Self checkout,
mobile
commerce
• Point of sale
laser and
imaging
scanners
• Point of sale
RFID readers
• Mobile inventory,
Price check
• Merchandise
locator
• Task management,
skill-based routing
• Voice, data, video
connectivity
• Image, video share
for situational
awareness
• RFID perpetual
inventory solutions
• Automated ordering
and replenishment
• Mobile receiving
solutions
• Price verification and
mobile mark downs
• Store activity, sales
analytics at all levels
• Device and network
management
• Network assurance
and security
• Converged voice and
data communications
• Video surveillance
and analytics
• Mobile workforce
management
• GPS Tracking and
management of
delivery service
vehicles
IMPROVE
THE BUYING
EXPERIENCE
PERSONALIZE
THE SHOPPING
EXPERIENCE
INCREASE
SUPPLY CHAIN
EFFICIENCY
ENHANCE
ASSOCIATE
EFFECTIVENESS
MANAGE
STORE
OPERATIONS
TRANSFORMING RETAIL…

5. SUCCESSFUL COMPANIES WILL
ENGAGE CUSTOMERS
THROUGH “OMNICHANNEL”
RETAILING: A MASHUP OF
DIGITAL AND PHYSICAL
EXPERIENCES
Darrell Rigby, Bain & Co
Of Retailers are unable
to connect shoppers’
activities online with
what they do in the
store
89%
Source: MSI 2012 Retail Survey
Retail associates and
managers who report
providing a better in-store
shopper experience when
equipped with the latest
mobile technologies
75%
Source: MSI 2012 Retail Survey
95%
Expected percentage of
mobile handsets
shipped in the US that
will be Wi-Fi enabled in
2015
Source: Coda Research June 2011
Retail is changing –are you ready?

6. TRANSACTVALIDATEDISCRIMINATENAVIGATEIDENTIFY
OMNICHANNEL Retailing - The quest for the
Holy Grail…..?
Store
E-Commerce
M-Commerce
Mobile App
Tablet App
Catalogue
TV Channel
eBay
Facebook
REACHING SHOPPERS WHERE THEY ARE

7. We exist in a multi-screen world

8. Virtual Shopping Wall on side of Truck

9. Counters built into
each hanger, which
are networked,
update in real time
to reflect the input of
C&A's Facebook
fans voting with
their FB virtual
thumbs on photos of
each clothing item.
C&A (Brazil) calls
the system "Fashion
Like."

14. I want the best price:“Showrooming”

16. WHEN BROWSING BECOMES BUYING,
CUSTOMERS BECOME BRAND ADVOCATES AND
RETAILERS INFLUENCE THE PURCHASE PATH.
Shopper selects a
retail destination
and enters the
store
Shopper tries to
locate a selection
set within the store
Shopper seeks to
evaluate among
relevant
alternatives
Shopper looks to
confirm a purchase
decision
Shopper ready to
commit to the
purchase
HOW CAN YOU IMPROVE
THE SHOPPERS PURCHASE
PATH?

18. GREETED &
ENABLED
Connected
Shopper
mobile
applications
INCENT
SHOPPERS
Customer
profiling
delivers
customer offers
and messages
Video
Recognition
GUEST
ACCESS
Presence
AirDefense
Security NX
Series
infrastructure

19. THE TALE OF THE LOST SALE
Every shopper enters the store
hoping they’ll find what they want
at an acceptable price. But it
doesn’t always turn out that way.
MOST ABANDONED SALES
BECOME LOST SALES
When the shopper leaves the
store without everything they
wanted, those abandoned sales
are likely lost forever.
WHY SHOPPERS LEAVE
EMPTY HANDED
The reasons shoppers leave the store
without buying everything they wanted
are varied. Some are under the control
of the retailer. Others aren’t.
Retail associates
provide directions
to a location with
item in stock
Retail associates
have out-of-stock
item delivered to
shopper’s home
BEFORE LEAVING THE
STORE, SHOPPERS ARE

20. KEEP MOBILE
WORKERS INFORMED
Task Management,
workflow services, task
specific devices
SMARTER LISTS
Proximity awareness
CONVERGED
NETWORKING
NX Series
infrastructure
REDUCE
SHOPPER
WAIT TIMES
Integrated
communications
between shopper
and associates
PERSONAL
SHOPPING
Connected
Shopper apps
and devices

21. In Store Apps

22. 3 Main Approaches to mCommerce
• Shopping Apps – giving customer a better shopping experience
• Location based services
• QR Scanners
• Shopping lists
• Price comparison
• Social shopping
• Retailer branded apps – driving loyalty with customers
• Transactions possible; but on watered-down version of website
• In-store apps to track behaviour; increase conversions with in-store
deals
• Traditional eCommerce mobile apps – retailer online offering
ported to mobile
• Few retailers provide good user experience comparable to eCommerce

23. EXTENDED
AISLE
Item level RFID
Self service
kiosks
Item locator
SMART
INVENTORY
Video analytics
RFID
CONNECTED
ASSOCIATES
In-store
locationing
Workforce
management
Dressing room
assistant

24. ENABLE
CONVENIENT
SHOPPER
CHECKOUT
Secure smartphone
mobile commerce, e-
wallets, home delivery,
collection points
SECURELY MOBILIZE
TRANSACTIONS
Mobile point of
sale solutions
INSTANTLY
RECOGNIZE
BOTTLENECKS
Video and heat
mapping
analytics enable
visibility, trigger
associate allocation

25. The Future……….
Winning Retailers will embrace technology and
engage with shoppers in an omni-channel world
& through multiple devices
Retailers ask “How can we sell more?”
Instead they should ask:
“How can we get shoppers to spend more?”

26. Make the Shopper HAPPY
1. Give shoppers the products
and information they WANT.
2. Support shoppers in-store
and at the shelf.
3. Make the shoppers’ trip as
quick ansd easy as possible.
4. Make the experience as good
as possible.

27. What next?
• VisionID are currently working on technology solutions
to empower retailers to “engage” with their clients
using the different technologies discussed.
• We would really like to work with progressive local
retailers locally, on this project. This is not a commercial
play from our end – we won’t be trying to “flog”
anything to these retailers.
• The benefit for the retailers would be that any
“innovation” we derive would be made available to
them.
• Feel free to contact me to discuss and review.

28. Thank you…
Any questions…
Robert Jones
Managing Director, VisionID
052-6181858
www.visionid.ie