1. Getting to the Top with Search Engine
Optimization
Brian Bluff
President & Co-Founder
Site-Seeker, Inc.
@ssiBrian
www.site-seeker.com © 2010 Site-Seeker, Inc.

2. www.site-seeker.com © 2010 Site-Seeker, Inc.

3. www.site-seeker.com © 2010 Site-Seeker, Inc.

4. Blog Content
www.site-seeker.com © 2010 Site-Seeker, Inc.

5. Technical Content as a Presentation
www.site-seeker.com © 2010 Site-Seeker, Inc.

6. www.site-seeker.com © 2010 Site-Seeker, Inc.

7. www.site-seeker.com © 2010 Site-Seeker, Inc.

8. Vertical
Websites
Social
Media
Return on Investment
Your Website
Your website is a machine….
www.site-seeker.com © 2010 Site-Seeker, Inc.

9. SEO in a nut shell
Be
• Found
• Readable
• Relevant
• Credible
Get
• Ranked
• Traffic
• Conversions
www.site-seeker.com © 2010 Site-Seeker, Inc.

10. SEO
Website Structure
• Navigation
• Organization of Code and Link Structure
• XML sitemap
• robots.txt
• Tags: Title, Header, Keyword, Description,
Alt Img
• Content – Keyword Research, Content
Rewrite (keyword density etc)
• Analytics – install or verify GA, establish
conversion funnels
www.site-seeker.com © 2010 Site-Seeker, Inc.

11. SEO
Ongoing SEO Challenges
• Research and develop inbound links
• Create Authority - Create Content Pages for:
• social media
• micro sites
• 301 redirects from alternate domains
• Vertical search
• Ongoing – SEO Efforts are a fluid and ongoing
process:
• Touching and addressing all items listed above
as well.
• Addressing website performance, strengths and
weaknesses as identified in GA reporting.
www.site-seeker.com © 2010 Site-Seeker, Inc.

12. Keyword Selection - Summary
“Keyword”
• Use words and phrases that your customers use
• Examine competitor’s keywords
• Don’t let the website designer pick your
keywords
• Understand how various social media platforms
work and where to use keywords
www.site-seeker.com © 2010 Site-Seeker, Inc.

13. What terms do prospects use…?
Monthly Search
Keywords Volume
car insurance 6,857,676
auto insurance quote 2,427,086
auto cheap insurance 714,028
auto insurance company 335,360
car insurance rate 299,114
online car insurance 88,221
online auto insurance quote 47,754
low cost car insurance 38,952
new york car insurance 37,496
www.site-seeker.com © 2010 Site-Seeker, Inc.

14. Do they want to shop locally?
Keywords Monthly Search Volume
state farm canada 252
state farm houston 147
state farm new york 140
state farm texas 140
state farm austin 123
www.site-seeker.com © 2010 Site-Seeker, Inc.

15. Web Analytics Is...
the measurement, collection, analysis and
reporting of internet data for purposes of
understanding and optimizing web usage.
- Wikipedia
www.site-seeker.com © 2010 Site-Seeker, Inc.

16. • Free
• Vast amount of easy to understand data
• Integration with other Google services
• Google AdWords
• Google Site Optimizer
• Custom automated reporting
www.site-seeker.com © 2010 Site-Seeker, Inc.

17. Engage your visitors with easy to use contact forms
www.site-seeker.com © 2010 Site-Seeker, Inc.

18. Short Form Submission
October 2009
120 Long Forms Submitted
142 Short Forms Submitted
262 Total
114.75%
www.site-seeker.com © 2010 Site-Seeker, Inc.

19. Establish Baseline & Benchmarks
• What keywords do you want to rank for?
• What will you measure to determine effectiveness?
• RFQ’s, Phone calls, Increased traffic, position
• Establish Conversion Funnels and measure
www.site-seeker.com © 2010 Site-Seeker, Inc.

20. Questions
Brian Bluff
President & Co-Founder
Site-Seeker, Inc.
@ssiBrian
brianbluff@site-seeker.com
www.site-seeker.com © 2010 Site-Seeker, Inc.