Presentation given by Brian Barela and Dan Birch at the US Staff Conference 2011.
Outlines a basic strategy for mpd and social media as well as tips and tactics to increase effectiveness.
15. social media and fundraising
what is unique about?
viewing an email on a laptop?
viewing an email on a blackberry?
viewing an email on an iPhone/Android?
30. social media and fundraising
Email Sent From A Personal Account
cannot track who opens and clicks
not mobile friendly
PDF attachment same as paper letter
hard to keep your list up to date
impersonal
31. social media and fundraising
email service allows you
to tailor and track God
at Work media for
smartphones & laptops
38. social media and fundraising
how can you use the data
from an email service to
communicate
personally?
39. social media and fundraising
tips make title & length mobile friendly
only link to 1-2 other places
change the title EVERY time
alternate ministry & personal
only link to your blog
consider segmenting list
track opens and clicks
40. social media and fundraising
Beginner Sign up for Mailchimp and
try it with top 20 supporters
Craft Compelling Titles
Intermediate Brand to match website
Link to Blogs/Videos
Segment List into New,
Advanced Top 10, and General
Refine content
44. social media and fundraising
website facebook
posts information groups information
sorted by a person sorted by people
spoke on a wheel hub of a wheel
local grocery store Walmart
“surf” the web “scan” the newsfeed
51. social media and fundraising
if the newsfeed is the place where
most people prefer to read online
content how can sending
someone to a website come
across as impersonal?
60. social media and fundraising
tips do not create a facebook page
use your profile and a list instead
include a photo in every update
you and your family first, ministry
second
make posts “scannable”
61. social media and fundraising
Beginner Add every person in database
as a friend
Take screenshots of God stories
Set up a list
Intermediate Use list to research interests
Integrate their interests into
communications
62. social media and fundraising
Advanced Send out regular, targeted to
your list that help your supporters
get to know you first, and your
ministry second.
65. social media and fundraising
control of how it looks
ownership of the content
opportunities for interaction
detailed statistics
“prosonal” than facebook
76. social media and fundraising
Go to the website of your neighbor and
evaluate their site based on a clear header,
content area = 2/3, sidebar area = 1/3, and
whitespace
77. social media and fundraising
tips more women than men read blogs
more women than men write
checks
set a posting schedule and stick
with it--1-2x a week
wordpress.com
2011 theme
78. social media and fundraising
Start a free blog on
Beginner wordpress.com
Post 1x a week
Brand blog with a
Intermediate professionally designed
header
Increase posting frequency
Advanced Connect it more intentionally
to other communications
80. social media and fundraising
Keep it short--1 Minute
Use Your Smartphone
or Web-Cam
Use “Unlisted”to
Personalize
Embed on Your Website
81. social media and fundraising
“Unlisted YouTube Videos”
Only people who know the link can view it
Will not appear in search results
Do not need a YouTube account to view
82. social media and fundraising
“Unlisted YouTube Videos”
Create personalized videos with ease
Use their name in title & in video
Can use email, text, facebook to share
83. social media and fundraising
Embed on your website for a
personal experience
84.
85.
86. social media and fundraising
Embed on Your Website
Integrated look and feel (compared to
YouTube chanel)
Track number of views on website and
YouTube video
Opportunity to explore website (options
can create more personalized experience)
87. social media and fundraising
Beginner Shoot a 1 minute video with
smartphone & upload to
YouTube
Intermediate Interview someone from
ministry or on location
Record private, personalized
Advanced
thank you to top 10 donors
88. social media and fundraising
Get to know potential
supporters before
appointment
Only add as a
connection after you
have met
Great for getting to
know professional side
89. social media and fundraising
Get to know potential supporters before apt
Common interests
Other non-profits
Mutual Friends
95. branded
header
November 2011
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