Using social media to be more effective in ministry--particularly in Campus Crusade and the strategy of Win, Build, and Send

1. winning, building, and sending
using social media

2. the social utility of a network depends upon the
number of nodes in contact.

3. connected in form but not function

5. the social utility of a network depends upon the
number of nodes in contact.
the social utility of an organization depends
upon the number of nodes in contact.
the social utility of a movement depends upon
the number of nodes in contact.

6. what did it cost us as an organization to
connect before social media?
Lots of
•T I M E
•M O N E Y
•E N E R G Y

7. how did social media change each of these
elements?
o
It exponentially decreased the amount of time it
takes to connect
o
It exponentially increased the return we get our
money and decreased the amount of money
required to connect
o
It exponentially decreased the amount of energy
it takes to connect and multiplied the manner in
which our energy

8. what does it cost when we fail to connect?
o
as a team what happens?
o
movement to lost?
o
leaders to followers?
o
staff member to staff member?

9. our effectiveness in winning, building and sending
is proportional the quality and quantity of connections
with those whom we are seeking to win, build, and send

10. how engaging is....
handing out a brochure
hanging out at a coffee shop

11. the solution:
o
integrate engaging content
o
optimize for "searchers"
o
leverage connection-oriented
platforms

12. 186,000,000 in less than a month!!!!

13. what are the 5 best places in your
ministry that produce engaging content?

14. value of content

15. practical ways to integrate content into
your ministry website
•make emails into blog posts
•shoot videos at your events
•interview customers (video, audio, text)
•share lessons you learned
•
think browsing and buying

16. Optimize for seekers
think of 5-10 words of phrases that
describe your company--then google
them

17. o
293,000,000 searches per day in 2009--on google
alone!!!!
o
all 293,000,000 have some form of intent behind them!!!!
o
what campus or company context has 293 million
intentional, semi-focused searches happening on a daily
basis?

18. On Page Optimization
•Mixed-media
•Buyer Personas
•
Calls to Action
•Buy and Browse

20. Your Ministry Page
•Mixed Media
•Buyer Personas
•
Calls to Action
•Buy and Browse

21. Off Page Optimization
•
H1, H2, H3
•Bold Text
•URL
•Page Title

22. Leverage Connection-Oriented Platforms
oMajor Platforms
YouTube/Video
Email
Facebook/Myspace/Your Country's most popular social
network
Google
Blogging

23. o
actics
T
•Create content that can be aggregated and shared easily on all three
platforms
•Reduce Friction--duration/length, kind of media, blended, tagged/non-
tagged
•Facebook Note:
•Contained only in Facebook
•Shared only in Facebook
•Available to people only on facebook
•Blog Post
•Contained on company website (good for seo, and engaging target
audience)
•Can be shared on a variety of channels
•Timeless--Can be found by a variety of searches

24. •
Win Build Send
o
Win--Can connect with our audience before they
ever get involved
o
Build--Can connect them to people and resources
beyond our geographical context with ease and low
cost (money, time, energy) during their involvement
o
Send--Can connect them to the mission, vision, and
values after they leave

25. action points....
o
Change company site over to a blog
o
Capture already existing content and optimize for
social-media consumption
o
Identify 3 buyer personas and optimize web presence
specifically for each one

26. www.chicocru.com

27. “the fold”--place on “the fold”
the page where
browser stops