User experience primer / brief for shopper marketing and retail experiences touches on key areas and questions marketing and design experts need to ask to build better integrated brand experiences.
Help Them Fall In Love - Shopper Marketing & User Experience Primer
1. Help people fall in
love with your brand.
Shopper + customer
experiences.
Brian Regienczuk
UX primer for shopper marketing & beyond
Beverages, Spirits, Beer & Wine