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PROJECT VENTURE PHILANTHROPY:
                             A GRAND SOCIAL EXPERIMENT
    We Can Transform Our Collective Imagination INTO A Cultural Reality


                                                      ©2010

                                                Bret A. Warshawsky
                                                 bretaw@gmail.com
                                                    732-829-2194
                                                bretawarshawsky.com




-   I am committed and focused on becoming a 21st Century Renaissance Man for Mental Health Reformation,
    Transformation, Evolution and Revolution. I will combine my interests, passions and talents to create a
    multidimensional platform for raising awareness and to forever change the way the world understands mental
    illness. As a writer, speaker, mentor and coach my goal is to inspire and motivate everyone; especially kids and
    teens with mental illness, as well as the world's caretakers for those with mental illnesses. Through creative
    mediums like film and music and unified initiatives in social entrepreneurship, venture philanthropy and
    scientific research, I intend to integrate all of these diverse pursuits into a united and powerful movement for
    mental health enlightenment with the most extensive platform possible for mental health advocacy.

    As artist, philanthropist and social entrepreneur my Project Venture Philanthropy merges my first feature film,
    ‘Einstein’s Last Request,’ with my Moksha Nonprofit Foundation. This Foundation's mission is threefold:

    1.   Mental Health Enlightenment
    2.   Social Magik
    3.   The EIE Initiative for uniting and educating orphaned children from around the world in a safe, free
         environment.

    Supporting these endeavors will be my annual seven-day Charity Rock Concert Festival; every aspect Project
    Venture Philanthropy is designed to create new and well paying seasonal and permanent jobs for as many
    people as possible. I intend to expand the Moksha Foundation into a Living City and Universe-City based on the
    plans of architect Frank Lloyd Wright. These organizations will be committed to research and technological
    innovation for various aspects of science, consciousness, philanthropy and social evolution.
7 CORE GOALS
Each goal is interdependent upon the others. These Goals are the individual parts, when integrated, which add up to a
greater whole; a single, unified vision:



GOAL #1       Create The Moksha Non-Profit Foundation

GOAL #2       Stage a Charity Rock Concert Festival

GOAL #3       Create Jobs and Boost Local Economy


GOAL #4       Expand Platform for Mental Health Awareness and Research


GOAL #5       Inspire Others and Be An Example


GOAL #6       Write, Produce and Direct My Film

GOAL #7       Earn for Self, Family and Friends
GOAL #1
                                 Create The Moksha Nonprofit Foundation
   -   The Foundation and the EIE Initiative, (EIE is an acronym for Experience-Integral-Education), are both modeled
       after their fictional counterparts found in my screenplay for ‘Einstein’s Last Request’. It is my highest intention
       to allocate every single gross dollar earned from the annual Charity Rock Concert Festival, (also known as The
       New Jerusalem Concert Festival, acronym NJCF). The initial festival will be designed and created to provide the
       initial start-up costs and then each annual festival will be used to maintain, expand, improve and sustain the EIE
       Initiative. I will not earn one cent of personal income from any revenue stream created through the Festivals.
       Every single dollar is spent directly for the benefit of the Foundation. It is my greatest hope to find investors
       who feel the same, as far as Festival revenue is concerned.

   -   The EIE Initiative is solely concerned with uniting orphaned children from around the world into a safe, free
       environment where they can grow up together, get an integral education and find the freedom to follow their
       own bliss. The Initiative will focus first on children from Israel and Palestine as the film depicts in order to
       emphasize the symbolic power of unity conquering division.

                      “The way to find out about your happiness is to keep your mind on those moments
                      when you really are happy–not excited, not just thrilled, but deeply happy. This requires
                      a little bit of self analysis. What is it that makes you happy? Stay with it, no matter what
                      people tell you. This is what I call, ‘following your bliss.’ if you do follow your bliss, you
                      put yourself on a kind of track that has been there all the while, waiting for you. And the
                      life that you ought to be living, is the one you are living. Wherever you are, if you are
                      following your bliss, you are enjoying that refreshment, that life within you, all the time.
                      When you can see that, you begin to meet people who are in the field of your bliss, and
                      they open doors for you. I say, follow your bliss and don’t be afraid, and doors will open
                      where you didn’t know they were going to be.” By Joseph Campbell

Five years from the inaugural Festival, the EIE Initiative and its success will stand as the corner-stone upon which a
greater endeavor is created called The New Jerusalem Universe-City, (acronym NJUC), which will expand The Moksha
Foundation into a Living City based on the plans of architect Frank Lloyd Wright. The City and Universe-City will be
committed to research and technological innovation for various aspects of science, consciousness, philanthropy and
social evolution. The Universe-City will pay homage to the Esalen Institute and partner with the Integral Movement
spearheaded by Ken Wilber and his Institute. Along with Mental Health, scientific research will include areas like
Quantum Gravity and Quantum Computing, Cetacean Research, and much more. The Universe-City and Living City will
be designed to create as many well-paying jobs as possible. They will function as a co-operative between citizens,
students and employees as shareholders. Health Insurance and Business Loans will be designed for maximum effect
but without a profit in mind. The Health Care will be designed to simply pay for itself, nothing more-nothing less.
PLEASE NOTE: All Funds necessary for this expansion will come from me and private donors. The EIE and Moksha
Foundation will always take 100% of the gross revenue from the Charity Rock Concert Festivals! The Universe-City is
separate and related but privately funded.
GOAL #2
                                    Stage a Charity Rock Concert Festival
The New Jerusalem Concert Festival simultaneously exists as a set piece for Film production, a stand-alone event
designed to earn funds for The Moksha Non-Profit Foundation and its’ EIE Initiative and its’ infrastructure will form the
foundation for the Foundation. The cost to stage this Concert Festival will be part of the Film’s overall budget; BUT we
will be charging people to attend. The Concert attendees, performers, employees, etc- will all double as peripheral cast
members. Tickets will be available for single shows, for packages and there will be a camping area and land for housing
and other donation-creating ideas.

My intent is to create Social Magik: this includes an amazing live musical experience for both performers and audiences
and this will be achieved through my design for special set-lists where the bands play 2-3 shows over the week. They
will all perform an acoustic set, as well as their greatest hits as voted on by the fans ahead of time. Some bands will
also play a special late night show comprised of 1 or 2 of their complete albums in order and/or a curtain call of their
choice. On Saturday, there will be an all-star jam with many of the artists and some surprises. They’ll play their favorite
covers including each other’s songs. At night, the musicians will cover a different icon every hour i.e. 5 PM Bob Marley,
7PM the Rolling Stones, then The Doors and finally The Beatles into the night. On Sunday night, Pink Floyd will reunite
for a performance of The Wall to close out the Festival. The Concert Festival will be staged and modeled after the Free
Tibet Concert Series staged by The Beastie Boys between 1996 and 2004 and current festivals like Coachella and
Bonnaroo. The Artists and their crews will be provided private lodging, food and other amenities in return for their
performances. They will be providing their time and talents as donations to the Foundation. As thanks for their
donation, the artists will be offered lucrative deals for future solo concerts where they receive a much larger than usual
percentage of profits with the Foundation receiving the rest. When we stage these solo concerts, I will only take from
the gross profit what it cost to produce the show. I will not earn a single dollar from these shows; these events are
designed exclusively to thank the performers for their participation in the New Jerusalem Concert Festival and to
continue raising money for the Moksha Foundation.

   -   The Grand Social Experiment is being undertaken by me, the musicians and the public. It is crucial that the fans
       attending, purchasing related material and the world understand that their money is going directly in gross
       profit for the EIE Initiative. My aim is to prove what the collective imagination and will can create together as
       well as how beautifully money can be donated and invested.

   -   The Festival will hold small and large forums to discuss with Concert Attendees and the World what their money
       is going towards. There will also be a lecture series with Nobel Winners, scientists, etc.- as well as week-long
       seminars on creating social entrepreneurs, green energy and sustainable life-styles.

   -   I will mass market the Festival to raise donations in such ways as: DVD, ITunes, CDs, Merchandise, Concessions,
       Copyrights, Trademarks, Pay-Per-View, auctions of the artists’ guitars, etc.-

   -   During the Festival, large video screens will highlight the money being raised as it comes in and the world will be
       able to see where it’s being allocated to build the EIE Initiative. For example, concessions will be for teacher
       salaries- ticket sales will be for building structures and supplies- Memorabilia and products to create the other
       necessary jobs.
MOCK SCHEDULE
                                NEW JERUSALEM CONCERT FESTIVAL 2012

DAY 1 – MONDAY

STAGE 1 @2PM        2HRS    Beck             Acoustic
STAGE 2 @4:20PM     2HRS    Pearl Jam        Acoustic
STAGE 1 @6:45PM     2HRS    Phish            1 Album + Encore
STAGE 2 @9:30PM     2HRS    David Bowie      1 Album
STAGE 1 @12AM       2HRS+   U2               Opening Night Set Voted On By Fans


DAY 2 – TUESDAY

STAGE 1 @2PM        2HRS    Sufjan Stevens      Acoustic
STAGE 2 @4:20PM     2HRS    BECK                Greatest Hits Voted By Fans
STAGE 1 @6:45PM     2 HRS   Bon Jovi             1 Album + Encore
STAGE 2 @9:30PM     2HRS    U2                  Acoustic (Covers)
STAGE 1 @12AM       2HRS+   Pearl Jam           2 Albums + Encore


DAY 3 – WEDNESDAY

STAGE 1 @2PM      2HRS      PHISH                 Acoustic
STAGE 2 @4:20PM   2HRS      Bruce Springsteen     1 Album + Encore
STAGE 1 @6:45PM   2HRS      Jane’s Addiction      Acoustic
STAGE 2 @9:30PM   2 HRS     David Bowie           Acoustic
STAGE 1 @12AM     2HRS+     Grateful Dead         Opening Night Set Voted On By Fans


DAY 4- THURSDAY

STAGE 1 @2PM      2HRS      Band Of Horses    2 Albums
STAGE 2 @4:20PM   2HRS      Radiohead         Acoustic
STAGE 1 @6:45PM   2HRS      The White Stripes Acoustic
STAGE 2 @9:30PM   2 HRS     Bruce Springsteen Acoustic
 STAGE 1 @12AM    2HRS+     U2                 2 Albums + Encore
DAY 5 - FRIDAY

STAGE 1 @2PM        2HRS      Sufjan Stevens         2 Albums
STAGE 2 @4:20PM     2HRS      Grateful Dead          Acoustic Set
STAGE 1 @6:45PM     2HRS      Phish                  Set Voted On By Fans
STAGE 2 @9:30PM     2HRS      The White Stripes      2 Albums + Encore
STAGE 1 @12AM       2HRS+     Radiohead              Greatest Hits Voted By Fans


DAY 6 – SATURDAY

STAGE 1 @1PM–5PM Various Artists + Surprise Guests All Star Jam & Covers
STAGE 2 @7PM     Various Artists Cover Bob Marley
STAGE 1 @9PM     Phish Cover The Who
STAGE 2 @12AM    Various Artists Cover The Beatles



SUNDAY– DAY 7

STAGE 1 @1PM–7 PM         Various Artists Acoustic Jams + Covers + Space
STAGE 2 @7PM              Radiohead – 2 Albums + Encore
STAGE 2 @10PM             Rage Against The Machine – 1st Album + Encore
STAGE 1 @12AM             Pink Floyd Reunited For The Wall


Every night after the midnight show; Perry Farrell’s ‘song yet to be sung’ will be played over PA with video screen
shows… In-between sets will be Jim Morrison’s ‘An American Prayer’ and audio/visual montages from philosophers,
scientists, social entrepreneurs, etc.-
INTERLUDE:
                                           THE EVIDENCE
                     Where the "Billionaire Giving Pledge" Meets the Rest of Us
                                             By Stephanie Risa Stein
            http://www.huffingtonpost.com/steph anie-risa-stein/where-the-billionaire-giv_b_675232.html

“By now, I am sure you have heard about the Giving Pledge. Warren Buffett and Bill Gates, along with 38 other
billionaires, have set a remarkable example for mankind. Making a commitment to donate half of their fortunes to
charity is more than admirable, and beautifully exemplifies what positive things people can do for the world with their
hard-earned money. Many of the wealthy elite

who have taken the pledge have been active in philanthropy long before this, and rightly so. Because of their financial
success, these billionaire families have a unique opportunity, some would say even an obligation and responsibility, to
give back to their communities and help those less fortunate. But what about the rest of us? I am sure there are
individuals who, upon hearing about the Giving Pledge, figure the world's pressing issues are now being taken care of
by the rich and therefore, they are absolved of responsibility. Surely this is not the case.

This exciting and unprecedented initiative begs the question, can the Giving Pledge be translated to the masses?
Charitable giving is a basic value for everyone, not only for the wealthy. But how can ordinary people involve
themselves in a meaningful way? Since most people are not billionaires or even millionaires, for that matter, how can
we, as a society, follow the Giving Pledge within the framework of what we can afford? Think micro, not macro, and
embrace the small donations. Even what may seem like a minimal gift to one person may be a significant percentage of
income for someone else.

No matter how large or small the donation, if it is put to good use by a nonprofit organization, important things can be
accomplished. Even a small contribution can make a big impact on someone in need. Our mantra at Philanthropic
Capital Advisors is, "You always get more than you give." Research shows that making a donation of even just $1,
volunteering your time or simply doing a good deed that touches another person's life in a positive way, can be as
beneficial to your heart and soul as it is for the actual recipient. The simple act of giving, whether of money or time, is
in itself a rewarding experience. "We do not have to be super rich to participate in philanthropy," says Eli Shaharab an
expert in global fundraising and family foundation management. "Today, with the interconnectedness of the world
through the Internet and technology, every dollar is part of a bigger campaign and each person can make a tremendous
difference." The fundraising efforts in response to the tragedies in Haiti and Chile earlier this year showcased the
potential of "e-giving", with its use of text messaging, YouTube videos and Facebook applications.

These modern innovations are a powerful way to rally donors wherever they are, as well as to reach a growing number
of younger givers, who have less dispensable income but who are just as passionate. The power of the collective was
also on display after the earthquake in Haiti when the entire world joined in to help -- through donations, humanitarian
aid and efforts on the ground. The dramatic outpouring of support from across the globe was truly inspiring. People
from all walks of life -- musicians, teachers, CEO's, farmers, actors, union workers, you name it -- all felt part of a global
campaign regardless of whether they donated $1 or $100,000 or $1 million. Jane Smith from Main Street with her $10
gift felt the same sense of satisfaction as the famous singer and rich philanthropist who each gave a six-figure
contribution. So I am proposing a new effort that follows in the footsteps of the 40 billionaires, but scales it down for
the rest of us. Let's call it the "Everyman Giving Pledge." (Or, for the women out there, the "Everywoman Giving
Pledge.")

Here's how it works: Make a pact with the people in your life to donate time or money to a worthy organization that
you choose together. It will be more fun and effective if you do it as part of a group or social network. Engage your
family and loved ones in the spirit of giving at whatever level is comfortable for you. Become a role model and lead the
way to making philanthropy a tradition among your circle of friends, relatives and colleagues. Ask folks from your
community, synagogue, church, workplace, golf and tennis club, children's school, book salon or weekly poker game, to
sign on and join you for the "everyman" version of the giving pledge. Regardless of the dollar figure, the new vision for
philanthropy sees charity as an investment -- an investment in making the world a better place. Become part of
something bigger than yourself, share what you have with others, show you care about our planet, influence the
people in your life to do good...and give, give, give. Commit to donating $1, $10 or $100, or volunteering a few hours a
month -- any amount of time or money that feels right for you. Do it in person or on Facebook -- wherever, with
whomever. Just pledge to do it and then make it happen. You will be glad you did.”

Stephanie Risa Stein is the Founder & Managing Director of Philanthropic Capital Advisors (PCA), a global management firm that specializes in
venture philanthropy and charitable investments. Through her work with PCA, Stephanie brings family foundations, corporations,
philanthropists and NGO's together to do good.
GOAL #3
                                  Create Jobs and Boost Local Economy
Create well-paying temporary, seasonal, permanent and specialist job opportunities as well as a comprehensive intern,
mentor and volunteer program. I intend to create these jobs through Film production and Concert productions and the
necessary employees to run The Moksha Foundation and the EIE Initiative. A plethora of general and specialized career
opportunities will emerge, expand and evolve as time passes.

1. Job opportunities via Concert, Film and Foundation:

       A. The Concerts will provide temporary jobs and future seasonal jobs.

              a. Between lodging, food, supplies, transportation, security, etc- local communities will see revenue
                 bumps and national/international companies like airlines and hotel chains will also see ‘minor’ but
                 consistent bumps if they partner with me and provide good solid deals for my concert goers.

       B. The Film production will provide temporary but substantial jobs.

       C. The FOUNDATION will create permanent jobs:

              a. Teachers
              b. Child Care Specialists
              c. Construction, Janitorial, Utilities
              d. Health Care
              e. Administration
              f. Various other positions and specialties

The future edifice of the aforementioned Living City and New Jerusalem Universe-City will also provide a plethora of
permanent job opportunities and create new revenue streams for local economies.
GOAL #4
            Expand Platform For Mental Health Awareness, Recovery and Research
I am focused and committed to being a 21st Century Renaissance Man for Mental Health Reformation, Transformation,
Evolution and Revolution. I will synthesize my interests, passions and talents to create a platform for raising awareness
and forever change the way the world understands mental illness. As a Writer, Speaker, Mentor and Coach my goal is
to inspire and motivate everyone; especially kids and teens with mental illness as well as the world’s caretakers.
Through mediums like film, music and science in unified initiatives in social entrepreneurship, venture philanthropy and
scientific research, I intend on integrating these diverse paths into a united movement for mental health
enlightenment.

   -   The anguish and hopelessness of mental illness can be replaced with a pervasive sense of purpose and well
       being. That’s my message. This August, I will be featured in a book about bouncing back by Lisa Nichols, world-
       renowned author, speaker and breakthrough specialist, (http://www.lisa-nichols.com/media.asp). I am also
       hard at work developing a full length book that expands on these ideas called PERCEPTION IS NOT REALITY –
       YOU ARE!

   -   I’m not afraid to say that I have been diagnosed with bipolar disorder. I have been hospitalized six times against
       my will, starting at age 19 when I was first diagnosed. I have struggled with doctors, substance abuse and
       various treatments for upwards of ten years before overcoming in the last six years many of my obstacles with
       the right combination of medications, sobriety, therapy, spiritual practices and a new way of being.

   -   I am an extremely passionate and high-energy thirty-six year old. I dream of using my journey toward wholeness
       and a “sound mind” to contributing forever and change the way society thinks about “mental illness.” It is not
       necessarily something inevitable or a fixed state or a curse, but rather it can be perceived and experienced as a
       blessing. Brain chemistry, behavior — and attitudes — can all be transformed. So there is hope for the suffering,
       and there is need for greater enlightenment and especially action. To shine a light on the issue, I am planning to
       ask New Jersey rock stars Bring Springsteen, Bon Jovi and others, in producing a benefit concert that would help
       raise money for NAMI, (The National Alliance on Mental Illness).

                  Join Me For A Revolution In The Way We Approach Mental Health
                                  Recovery & Self Determination
                              The Moksha Foundation For Networking

Join me in the revolution for the way we approach mental health recovery and self determination- The Moksha
Foundation For Networking! I’m starting a special support and action group of my own design for those of us like me
diagnosed with a mental illness, as well as for our family, friends, spouses and all supporters.

BUT, it’s going to be much different than what you’re used to. Supporting one another is still a foundational concept that
I will carry over from the average, (NAMI), or related support group… HOWEVER this is a Networking Group above
and beyond just a support group. We will not be having weekly pity parties. This is for anyone who wants to make things
happen and work towards leading the lives you truly desire. I’m going to find out what talents, skills, and passions we all
have. We are going to integrate them along with our huge hearts and spirits and brilliant minds to create partnerships in
Business, Art, Spirituality and everything else under the Sun!!! I’m going to ask you to get your families and friends
involved… after all, I’m sure you’re all well aware that many of us have amazing people all around that are just waiting
for us to ask for their help, to thrive and move beyond our diagnosis’.

Let Me Give An Example:
You play drums- I draw- she writes- he’s a lawyer- you love dogs… on & on & on. We are creating a community of
action and unity. Maybe your dad is a CPA- her brother is a talent agent- his sister is a banker… on & on & on. We can
start a publishing company! A record label! A nonprofit organization! Sometimes it’s not what you know or how much
money you have but WHO you know.

Have You Got My Idea Yet?
It’s time to redefine the 21st century for mental health. Let’s turn the world on its’ ears and change the perceptions
around the world- MOST IMPORTANT, it’s time we change the perception of OUR SELVES. No one can do it alone!
So get out of your house. I’ll be holding meetings in Central, New Jersey.

Grab those young kids… 16-17-18-19 who’ve just been diagnosed- they’re scared, ashamed and confused. I wish
someone like me was around when I was first diagnosed and that’s reason number one why I’m doing this! Parents out
there… do you see the opportunity and frame of mind and spirit where I’m coming from? Get together, get your kids and
spouses and join with me for a revolution in the way we approach recovery. Step out of your comfort zones people and
take a risk! Call me anytime… if you don’t live near me, I’ll help you do something similar in your area!


                                                 ARE YOU IN?
GOAL #5
                                      Inspire Others and Be An Example
Inspire others and set myself as an example of success and prove quantitatively that a vision purely originating in the
imagination can transform into a Social Reality. With success, I gain a platform from which to speak upon. I want to
‘walk the walk – not talk the talk’! My primary wish for the world is to simply inspire people, especially the youth with
my version of the 10 commandments. In undertaking this challenge and taking these steps, my intention is to manifest
my own vision and integrate it onto the world stage as A Grand Social Experiment in Social Magik. The effect of seeing
someone average like me turn dreams into realities cannot be under estimated. If I can provide 1/10th the exhilaration,
inspiration and passion that some of my artistic, philosophical and spiritual heroes have provided me through their
works, then success is already guaranteed.

Here is a simple list of 10 thoughts that I would like to share with others:

1- ANYTHING IS POSSIBLE

2- DREAM BIG

3- DON’T LET PEOPLE STAND IN WAY OF YOUR DREAMS

4- RISE ABOVE THE NEGATIVITY,

5- THINK FOR YOURSELF,

6- TRANSCEND THE DOUBTERS AND CYNICS,

7- FIND FRIENDS & MENTORS THAT SUPPORT YOU WHETHER THEY BE IMMEDIATE FAMILY, FRIENDS OR STRANGERS,

8- THERE IS A PLACE FOR EVERYONE IN THIS WORLD,

9- SUCCESS CAN BE ACHIEVED BY THE INDIVIDUAL BUT ONLY WHEN THE MANY SUCCEED TOO,

#10

       LOVE IS THE ANSWER

       EVOLUTION IS REVOLUTION

       TEAR DOWN THE WALLS
INTERLUDE:
                                            THE EVIDENCE
Paraphrased From: http://www.examiner.com/book-in-national/30-famous authors-whose-works-w ere-rejected-
repeatedly-and-sometimes-rudely-by-publishers

Stephen King received dozens of rejections for his first novel, CARRIE; he kept them tidily nailed to a spike under a
timber in his bedroom. One of the publishers sent Mr. King's rejection with these words: we are not interested in
science fiction which deals with negative utopias. They do not sell. William Golding’s LORD OF THE FLIES was rejected
by 20 publishers. According to one publisher, THE DIARY OF ANNE FRANK was scarcely worth reading: the girl doesn't,
it seems to me, have a special perception or feeling which would lift that book above the 'curiosity' level.

15 publishers (other than this dope) also rejected THE DIARY OF ANNE FRANK. In an act of almost unparalled stupidity,
one publisher wrote of Joseph Heller’s CATCH-22: I haven’t the foggiest idea about what the man is trying to
say…apparently the author intends it to be funny – possibly even satire – but it is really not funny on any intellectual
level. J.k. Rowling, author of HARRY POTTER AND THE PHILOSOPHER’S (LATER SORCEROR’S) STONE was rejected by a
dozen publishers, including biggies like Penguin and Harpercollins. Bloomsbury, a small London publisher, only took it
on at the behest of the ceo’s eight-year old daughter, who begged her father to print the book. God bless you,
sweetheart. One publisher rejected George Orwell’s submission, ANIMAL FARM, with these words: it is impossible to
sell animal stories in the USA. One publisher exclaimed in the rejection letter for William Faulkner’s book, SANCTUARY:
good god, I can’t publish this!


G. Spencer Brown Said:
To arrive at the simplest truth, as Newton knew and practiced, requires years of contemplation. Not activity. Not
reasoning. Not calculating. Not busy behavior of any kind. Not reading. Not talking. Not making an effort. Not thinking.
Simply bearing in mind what it is one needs to know. And yet those with the courage to tread this path to real
discovery are not only offered practically no guidance on how to do so, they are actively discouraged and have to set
about it in secret, pretending meanwhile to be diligently engaged in the frantic diversions and to conform with the
deadening personal opinions which are continually being thrust upon them.


Einstein the Nobody by David Bodanis http://www.pbs.org/wgbh/nova/einstein/bodanis.html

13 April 1901
Professor Wilhelm Ostwald University of Leipzig Leipzig, Germany
Esteemed Herr Professor!

Please forgive a father who is so bold as to turn to you, esteemed Herr Professor, in the interest of his son. I shall start
by telling you that my son Albert is 22 years old, that ... he feels profoundly unhappy with his present lack of position,
and his idea that he has gone off the tracks with his career & is now out of touch gets more and more entrenched each
day. In addition, he is oppressed by the thought that he is a burden on us, people of modest means.... I have taken the
liberty of turning [to you] with the humble request to ... write him, if possible, a few words of encouragement, so that
he might recover his joy in living and working. If, in addition, you could secure him an Assistant's position for now or
the next autumn, my gratitude would know no bounds.... I am also taking the liberty of mentioning that my son does
not know anything about my unusual step.

I remain, highly esteemed Herr Professor, your devoted
Hermann Einstein
From the collected papers of Albert Einstein, Volume I. No answer from Professor Ostwald was ever received.
GOAL #6
                     Write, Produce and Direct My Film



                  ‘EINSTEIN’S LAST REQUEST’
                             Based On A True Story


Link To Script:
GOAL #7
                                       Earn For Self, Family and Friends
My guaranteed compensation for the film includes all land, props and franchises involved as well as any associated with
production and filming. I receive no compensation for producing, writing or directing, ‘Einstein’s Last Request,’ but I
will receive a percentage of the net box-office receipts after all investors recoup their initial investments and any
promised profits. Also, all of my personal income related to the Film will be split 50-50 between personal gain and
personal donations to the Moksha Foundation in effort to keep creating more jobs and more wealth for others. Of the
50% for personal gain at least 25% of that goes to helping others outside of the Foundation like Kiva,
(http://www.kiva.org/). So, the most money I can actually pocket for my personal bank account through Film
production is 25% of any money earned. The remaining 25% in my bank account will be used to take care of myself, my
close friends and family.

Personally, I would like a modest but great house on my own property- no mortgage. I would buy a 1980 deep teal
convertible classic corvette and install a sick sound system. I will own a killer audio visual system and musical
instruments and a home recording studio. I will travel the world to see wildlife in person like the plains in Africa and the
sardine run in the Pacific Ocean where myriads of sea life come together to feed (sharks, whales, dolphins, birds). I will
produce more artistic and business ventures and make as many people as possible wealthy and enriched.

For my family and friends, I want to build them all homes on my property- provide them with cars and essentials like
food, bills, child care and education. I want my new nephew and my best friends’ children to enjoy the freedom and
time that wealth can provide and hopefully they use it to discover and follow their bliss.
How To Proceed:
                              Excerpts taken from Think And Grow Rich by Napoleon Hill


The Fourth Step toward Riches

THERE are two kinds of knowledge. One is general, the other is specialized. General knowledge, no matter how great in
quantity or variety it may be, is of but little use in the accumulation of money. The faculties of the great universities
possess, in the aggregate, practically every form of general knowledge known to civilization. Most of the professors
have but little or no money. They specialize on teaching knowledge, but they do not specialize on the organization, or
the use of knowledge.

KNOWLEDGE will not attract money, unless it is organized, and intelligently directed, through practical PLANS OF
ACTION, to the DEFINITE END of accumulation of money. Lack of understanding of this fact has been the source of
confusion to millions of people who falsely believe that “knowledge is power.” It is nothing of the sort!

Knowledge is only potential power. It becomes power only when, and if, it is organized into definite plans of action, and
directed to a definite end.

This “missing link” in all systems of education known to civilization today, may be found in the failure of educational
institutions to teach their students HOW TO ORGANIZE AND USE KNOWLEDGE AFTER THEY ACQUIRE IT. Many people
make the mistake of assuming that, because Henry Ford had but little “schooling,” he is not a man of “education.”
Those who make this mistake do not know Henry Ford, nor do they understand the real meaning of the word
“educate.” That word is derived from the Latin word “educo,” meaning to educe, to draw out, to DEVELOP FROM
WITHIN. An educated man is not, necessarily, one who has an abundance of general or specialized knowledge. An
educated man is one who has so developed the faculties of his mind that he may acquire anything he wants, or its
equivalent, without violating the rights of others. Henry Ford comes well within the meaning of this definition.

Before you can be sure of your ability to transmute DESIRE into its monetary equivalent, you will require SPECIALIZED
KNOWLEDGE of the service, merchandise, or profession which you intend to offer in return for fortune. Perhaps you
may need much more specialized knowledge than you have the ability or the inclination to acquire, and if this should
be true, you may bridge your weakness through the aid of your “Master Mind” group.

Andrew Carnegie stated that he, personally, knew nothing about the technical end of the steel business; moreover, he
did not particularly care to know anything about it. The specialized knowledge which he required for the manufacture
and marketing of steel, he found available through the individual units of his MASTER MIND GROUP.

The accumulation of great fortunes calls for POWER, and power is acquired through highly organized and intelligently
directed specialized knowledge, but that knowledge does not, necessarily, have to be in the possession of the man who
accumulates the fortune.

The preceding paragraph should give hope and encouragement to the man with ambition to accumulate a fortune,
who has not possessed himself of the necessary “education” to supply such specialized knowledge as he may require.
Men some- times go through life suffering from “inferiority complexes,” because they are not men of “education.” The
man who can organize and direct a “Master Mind” group of men who possess knowledge useful in the accumulation of
money, is just as much a man of education as any man in the group. REMEMBER THIS, if you suffer from a feeling of
inferiority, because your schooling has been limited.

Thomas A. Edison had only three months of “schooling” during his entire life. He did not lack education, neither did he
die poor. Henry Ford had less than a sixth grade “schooling” but he has managed to do pretty well by himself,
financially.

SPECIALIZED KNOWLEDGE is among the most plentiful, and the cheapest forms of service which may be had! If you
doubt this, consult the payroll of any university.

IT PAYS TO KNOW HOW TO PURCHASE KNOWLEDGE




My Master Mind Group:
Concert Promotion Specialist

Tax Attorney Specialist/CPA Specializing In Non-Profit

Entertainment Lawyer

Film Budget Specialist

Talent Agent

Philanthropy Specialist

Non-Profit Specialist

Web Designers

Graphic Designers

Fine Artists

Musicians

Marketers

Social Networking Specialists

Philanthropists

Entrepreneurs

And more….
INTERLUDE:
                                           INSPIRATION
Every Day I Remind Myself That My Inner And Outer Life Are Based On The Labors Of Other Men, Living And Dead, And
      That I Must Exert Myself In Order To Give In The Same Measure As I Have Received And Am Still Receiving.
                                                   ALBERT EINSTEIN



                  During Times Of Universal Deceit, Telling The Truth Becomes A Revolutionary Act.
                                                 GEORGE ORWELL



                   The Pioneers Of A Warless World Will Be The Youth Who Refuse Military Service.
                      Great Spirits Always Encounter Violent Opposition From Mediocre Minds.
                                                 ALBERT EINSTEIN



Elliot Spitzer on cable news show describing the possibility that the American Dream is facing a new problem because
there won't be enough new jobs- so as a response we must turn to helping each other to create jobs and help the
economy.



BEASTIE BOYS: Intergalactic lyrics
With the tough guy style I'm not too keen
Trying to change the world, I'm going to plot and scheme



FROM JIM MORRISON’S ‘An American Prayer’

Let's reinvent the gods, all the myths of the ages, Celebrate symbols from deep elder forests [Have you forgotten the
lessons of the ancient war] We need great golden copulations.... We have assembled inside this ancient & insane
theatre To propagate our lust for life & flee the swarming wisdom of the streets, The barns are stormed, The windows
kept & only one of all the rest, To dance & save us W/ the divine mockery of words, Music inflames temperament
(When the true King's murderers are allowed to roam free a 1000 magicians arise in the land) Where are the feasts we
were promised, Where is the wine-The New Wine (dying on the vine).
Who Should Invest & Why:
   1-     People who put their investment forth purely as an altruistic gesture with no concern for a return on their
          investment other than the proper and stated use for the Moksha Foundation and the EIE Initiative. These
          investors will also have first option to participate in any future For-Profit Ventures and Films with my
          company Moksha Unlimited, LLC.

   2-     People who put forth their investment and are interested in recouping 50% of their investment and
          donating the other 50% to the Foundation. These investors will follow any of the investors in category 1
          with an option to participate in any future For-Profit Ventures and Films with my company Moksha
          Unlimited, LLC.

   3-     People who put forth their investment interested in recouping 100% of their original investment and
          donating the rest to the Foundation. These investors will follow those in categories 1 and 2 for future
          options in any future For-Profit Ventures and Films with my company Moksha Unlimited, LLC.

   4-     People who put forth investments- expect a full return- small profit.
          People who put forth investments and expect a full return and a medium profit.
          People who put forth investments& expect a full return &a large profit.




                Multiple potential sources for Investment & Funding:
   1- Those Parties Interested In Both Profits On The Microcosmic Scale And Compassion On A Macroscopic Level…

              A- Film Producers/Film Industry
              B- Concert Promoters/Music Industry
              C- All Artistic Industries/Investors Foundations
              D- Non-Profits/Charities
              E- Corporations
              F- Private Philanthropists

   2- Investors Strictly Motivated By Profits Before All Else…

              A- Film Producers/Film Industry
              B- Concert Promoters/Music Industry
              C- All Artistic Industries/Investors

First, let it be stated clearly that Project Venture Philanthropy is focused squarely on earning money for The Moksha
Foundation and the EIE Initiative. Please Note: Only my personal fortune and interested private citizens will be
responsible for the Foundation’s expansion into The New Jerusalem Universe-City. The key to the kingdom lies heavily
on the shoulders of the artists because if they agree to do the Concert Festival under the aforementioned conditions
then financing will truly be easy to generate because these artists will undoubtedly draw big crowds, interest and
hence revenue. When I get the artists to agree, investors will be lined up at the door. All people involved should not
consider Project Venture Philanthropy their prime source of income or a way to maximize their own bank accounts.

When this venture succeeds, the ancillary profits for personal gain will be plentiful and those who stood with me from
the beginning will be rewarded for their faith, compassion and vision. There is no question that in helping others and
focusing on creating jobs that pay well, the creators themselves will always be rewarded financially because good work,
charity and empathy will always create wealth for everyone involved. Long term this endeavor represents a gold mine
of personal and community wealth.
SOCIAL MAGIK
The Art and Intention of transforming Creative Invention into Cultural Construction through Social Cooperation and
Collaboration to transform an idea from Film into a real event, back into a film and back into more real events, thereby
creating the Real Moksha Foundation and the Real EIE Initiative from Imagination into practice. This is the final piece in
my plan; to transform an artistic fiction into a physical reality through the magik of movies and music and venture
philanthropy.




                                          Conclusion:
It is my intention to transform the commercial success of the Film, the commercial success of the Concert Festival and
the combined success of the Investors, Myself and the participants into a living, breathing life endeavor. The process is
meant to inspire, exemplify, prove and reveal to the world’s consciousness, (especially the youth), how incorporating
and enacting certain attitudes, perceptions, beliefs, individual choices, cooperation, intentions and will- we can
transform a purely intellectual, artistic intention through material assets into a living breathing reality that can be lived
in the world as it was imagined to be in my heart and mind and thus translated into the hearts and minds of those who
participate because this simply cannot be accomplished alone. This is a Grand Social Experiment!

MAGIK
ART
BUSINESS
PHILANTHROPY
REVOLUTION

What will be revealed and created when these ideas are incorporated into a single vision that intentionally integrates
each part into a larger whole which transcends any individual act in physical reality and any collective act of artistic
creation to become a living, physical reality in time and space that the world can interact with through multiple levels
of consciousness?
The Formula:

1-    ART (MIND-CONSCIOUSNESS-SPIRIT)

                   &

      MOVIE (IMAGINE-PERCEIVE-CREATE)



2-    BUSINESS (BODY-TECHNOLOGY–OBJECTIVE)

                   &

      ECONOMICS (VISION-SCIENCE-PROFIT)



3-    PHILANTHROPY (HEART-COMPASSION-WISDOM)

                   &

      SPIRITUALITY (SOUL-EMPATHY-PERSPECTIVE)

                   +

4-    MAGIK ( SPIRIT-HUMANITY–CONSCIOUSNESS)

                   &

      DESIRE (MYSTERY-HUMANITY-CHOICE)

                   =

5-    MANIFEST (COURAGE-SENSE-EVOLVE)

                   &

      REALITY (CONVICTION-EXPERIENCE-ADAPT)

MIND > IMAGINATION CONSCIOUSNESS > PERCEPTION SPIRIT >CREATIVE PROCESS

BODY > VISION TECHNOLOGY > SCIENCE OBJECTIVE > PROFIT

HEART > SOUL COMPASSION > EMPATHY>WISDOM> PERSPECTIVE

INTENTION > MYSTERY INDIVIDUAL >HUMANITY WILL > CHOICE

COURAGE > CONVICTION SENSE > EXPERIENCE EVOLVE > ADAPT



ART/MOVIE
+

BUSINESS/ECONOMICS

+

PHILANTHROPY/SPIRITUALITY

+
MAGIC/DESIRE

=

MANIFEST/REALITY

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'Project venture philanthropy' updated april 25th 2011

  • 1. PROJECT VENTURE PHILANTHROPY: A GRAND SOCIAL EXPERIMENT We Can Transform Our Collective Imagination INTO A Cultural Reality ©2010 Bret A. Warshawsky bretaw@gmail.com 732-829-2194 bretawarshawsky.com - I am committed and focused on becoming a 21st Century Renaissance Man for Mental Health Reformation, Transformation, Evolution and Revolution. I will combine my interests, passions and talents to create a multidimensional platform for raising awareness and to forever change the way the world understands mental illness. As a writer, speaker, mentor and coach my goal is to inspire and motivate everyone; especially kids and teens with mental illness, as well as the world's caretakers for those with mental illnesses. Through creative mediums like film and music and unified initiatives in social entrepreneurship, venture philanthropy and scientific research, I intend to integrate all of these diverse pursuits into a united and powerful movement for mental health enlightenment with the most extensive platform possible for mental health advocacy. As artist, philanthropist and social entrepreneur my Project Venture Philanthropy merges my first feature film, ‘Einstein’s Last Request,’ with my Moksha Nonprofit Foundation. This Foundation's mission is threefold: 1. Mental Health Enlightenment 2. Social Magik 3. The EIE Initiative for uniting and educating orphaned children from around the world in a safe, free environment. Supporting these endeavors will be my annual seven-day Charity Rock Concert Festival; every aspect Project Venture Philanthropy is designed to create new and well paying seasonal and permanent jobs for as many people as possible. I intend to expand the Moksha Foundation into a Living City and Universe-City based on the plans of architect Frank Lloyd Wright. These organizations will be committed to research and technological innovation for various aspects of science, consciousness, philanthropy and social evolution.
  • 2. 7 CORE GOALS Each goal is interdependent upon the others. These Goals are the individual parts, when integrated, which add up to a greater whole; a single, unified vision: GOAL #1 Create The Moksha Non-Profit Foundation GOAL #2 Stage a Charity Rock Concert Festival GOAL #3 Create Jobs and Boost Local Economy GOAL #4 Expand Platform for Mental Health Awareness and Research GOAL #5 Inspire Others and Be An Example GOAL #6 Write, Produce and Direct My Film GOAL #7 Earn for Self, Family and Friends
  • 3. GOAL #1 Create The Moksha Nonprofit Foundation - The Foundation and the EIE Initiative, (EIE is an acronym for Experience-Integral-Education), are both modeled after their fictional counterparts found in my screenplay for ‘Einstein’s Last Request’. It is my highest intention to allocate every single gross dollar earned from the annual Charity Rock Concert Festival, (also known as The New Jerusalem Concert Festival, acronym NJCF). The initial festival will be designed and created to provide the initial start-up costs and then each annual festival will be used to maintain, expand, improve and sustain the EIE Initiative. I will not earn one cent of personal income from any revenue stream created through the Festivals. Every single dollar is spent directly for the benefit of the Foundation. It is my greatest hope to find investors who feel the same, as far as Festival revenue is concerned. - The EIE Initiative is solely concerned with uniting orphaned children from around the world into a safe, free environment where they can grow up together, get an integral education and find the freedom to follow their own bliss. The Initiative will focus first on children from Israel and Palestine as the film depicts in order to emphasize the symbolic power of unity conquering division. “The way to find out about your happiness is to keep your mind on those moments when you really are happy–not excited, not just thrilled, but deeply happy. This requires a little bit of self analysis. What is it that makes you happy? Stay with it, no matter what people tell you. This is what I call, ‘following your bliss.’ if you do follow your bliss, you put yourself on a kind of track that has been there all the while, waiting for you. And the life that you ought to be living, is the one you are living. Wherever you are, if you are following your bliss, you are enjoying that refreshment, that life within you, all the time. When you can see that, you begin to meet people who are in the field of your bliss, and they open doors for you. I say, follow your bliss and don’t be afraid, and doors will open where you didn’t know they were going to be.” By Joseph Campbell Five years from the inaugural Festival, the EIE Initiative and its success will stand as the corner-stone upon which a greater endeavor is created called The New Jerusalem Universe-City, (acronym NJUC), which will expand The Moksha Foundation into a Living City based on the plans of architect Frank Lloyd Wright. The City and Universe-City will be committed to research and technological innovation for various aspects of science, consciousness, philanthropy and social evolution. The Universe-City will pay homage to the Esalen Institute and partner with the Integral Movement spearheaded by Ken Wilber and his Institute. Along with Mental Health, scientific research will include areas like Quantum Gravity and Quantum Computing, Cetacean Research, and much more. The Universe-City and Living City will be designed to create as many well-paying jobs as possible. They will function as a co-operative between citizens, students and employees as shareholders. Health Insurance and Business Loans will be designed for maximum effect but without a profit in mind. The Health Care will be designed to simply pay for itself, nothing more-nothing less. PLEASE NOTE: All Funds necessary for this expansion will come from me and private donors. The EIE and Moksha Foundation will always take 100% of the gross revenue from the Charity Rock Concert Festivals! The Universe-City is separate and related but privately funded.
  • 4. GOAL #2 Stage a Charity Rock Concert Festival The New Jerusalem Concert Festival simultaneously exists as a set piece for Film production, a stand-alone event designed to earn funds for The Moksha Non-Profit Foundation and its’ EIE Initiative and its’ infrastructure will form the foundation for the Foundation. The cost to stage this Concert Festival will be part of the Film’s overall budget; BUT we will be charging people to attend. The Concert attendees, performers, employees, etc- will all double as peripheral cast members. Tickets will be available for single shows, for packages and there will be a camping area and land for housing and other donation-creating ideas. My intent is to create Social Magik: this includes an amazing live musical experience for both performers and audiences and this will be achieved through my design for special set-lists where the bands play 2-3 shows over the week. They will all perform an acoustic set, as well as their greatest hits as voted on by the fans ahead of time. Some bands will also play a special late night show comprised of 1 or 2 of their complete albums in order and/or a curtain call of their choice. On Saturday, there will be an all-star jam with many of the artists and some surprises. They’ll play their favorite covers including each other’s songs. At night, the musicians will cover a different icon every hour i.e. 5 PM Bob Marley, 7PM the Rolling Stones, then The Doors and finally The Beatles into the night. On Sunday night, Pink Floyd will reunite for a performance of The Wall to close out the Festival. The Concert Festival will be staged and modeled after the Free Tibet Concert Series staged by The Beastie Boys between 1996 and 2004 and current festivals like Coachella and Bonnaroo. The Artists and their crews will be provided private lodging, food and other amenities in return for their performances. They will be providing their time and talents as donations to the Foundation. As thanks for their donation, the artists will be offered lucrative deals for future solo concerts where they receive a much larger than usual percentage of profits with the Foundation receiving the rest. When we stage these solo concerts, I will only take from the gross profit what it cost to produce the show. I will not earn a single dollar from these shows; these events are designed exclusively to thank the performers for their participation in the New Jerusalem Concert Festival and to continue raising money for the Moksha Foundation. - The Grand Social Experiment is being undertaken by me, the musicians and the public. It is crucial that the fans attending, purchasing related material and the world understand that their money is going directly in gross profit for the EIE Initiative. My aim is to prove what the collective imagination and will can create together as well as how beautifully money can be donated and invested. - The Festival will hold small and large forums to discuss with Concert Attendees and the World what their money is going towards. There will also be a lecture series with Nobel Winners, scientists, etc.- as well as week-long seminars on creating social entrepreneurs, green energy and sustainable life-styles. - I will mass market the Festival to raise donations in such ways as: DVD, ITunes, CDs, Merchandise, Concessions, Copyrights, Trademarks, Pay-Per-View, auctions of the artists’ guitars, etc.- - During the Festival, large video screens will highlight the money being raised as it comes in and the world will be able to see where it’s being allocated to build the EIE Initiative. For example, concessions will be for teacher salaries- ticket sales will be for building structures and supplies- Memorabilia and products to create the other necessary jobs.
  • 5. MOCK SCHEDULE NEW JERUSALEM CONCERT FESTIVAL 2012 DAY 1 – MONDAY STAGE 1 @2PM 2HRS Beck Acoustic STAGE 2 @4:20PM 2HRS Pearl Jam Acoustic STAGE 1 @6:45PM 2HRS Phish 1 Album + Encore STAGE 2 @9:30PM 2HRS David Bowie 1 Album STAGE 1 @12AM 2HRS+ U2 Opening Night Set Voted On By Fans DAY 2 – TUESDAY STAGE 1 @2PM 2HRS Sufjan Stevens Acoustic STAGE 2 @4:20PM 2HRS BECK Greatest Hits Voted By Fans STAGE 1 @6:45PM 2 HRS Bon Jovi 1 Album + Encore STAGE 2 @9:30PM 2HRS U2 Acoustic (Covers) STAGE 1 @12AM 2HRS+ Pearl Jam 2 Albums + Encore DAY 3 – WEDNESDAY STAGE 1 @2PM 2HRS PHISH Acoustic STAGE 2 @4:20PM 2HRS Bruce Springsteen 1 Album + Encore STAGE 1 @6:45PM 2HRS Jane’s Addiction Acoustic STAGE 2 @9:30PM 2 HRS David Bowie Acoustic STAGE 1 @12AM 2HRS+ Grateful Dead Opening Night Set Voted On By Fans DAY 4- THURSDAY STAGE 1 @2PM 2HRS Band Of Horses 2 Albums STAGE 2 @4:20PM 2HRS Radiohead Acoustic STAGE 1 @6:45PM 2HRS The White Stripes Acoustic STAGE 2 @9:30PM 2 HRS Bruce Springsteen Acoustic STAGE 1 @12AM 2HRS+ U2 2 Albums + Encore
  • 6. DAY 5 - FRIDAY STAGE 1 @2PM 2HRS Sufjan Stevens 2 Albums STAGE 2 @4:20PM 2HRS Grateful Dead Acoustic Set STAGE 1 @6:45PM 2HRS Phish Set Voted On By Fans STAGE 2 @9:30PM 2HRS The White Stripes 2 Albums + Encore STAGE 1 @12AM 2HRS+ Radiohead Greatest Hits Voted By Fans DAY 6 – SATURDAY STAGE 1 @1PM–5PM Various Artists + Surprise Guests All Star Jam & Covers STAGE 2 @7PM Various Artists Cover Bob Marley STAGE 1 @9PM Phish Cover The Who STAGE 2 @12AM Various Artists Cover The Beatles SUNDAY– DAY 7 STAGE 1 @1PM–7 PM Various Artists Acoustic Jams + Covers + Space STAGE 2 @7PM Radiohead – 2 Albums + Encore STAGE 2 @10PM Rage Against The Machine – 1st Album + Encore STAGE 1 @12AM Pink Floyd Reunited For The Wall Every night after the midnight show; Perry Farrell’s ‘song yet to be sung’ will be played over PA with video screen shows… In-between sets will be Jim Morrison’s ‘An American Prayer’ and audio/visual montages from philosophers, scientists, social entrepreneurs, etc.-
  • 7. INTERLUDE: THE EVIDENCE Where the "Billionaire Giving Pledge" Meets the Rest of Us By Stephanie Risa Stein http://www.huffingtonpost.com/steph anie-risa-stein/where-the-billionaire-giv_b_675232.html “By now, I am sure you have heard about the Giving Pledge. Warren Buffett and Bill Gates, along with 38 other billionaires, have set a remarkable example for mankind. Making a commitment to donate half of their fortunes to charity is more than admirable, and beautifully exemplifies what positive things people can do for the world with their hard-earned money. Many of the wealthy elite who have taken the pledge have been active in philanthropy long before this, and rightly so. Because of their financial success, these billionaire families have a unique opportunity, some would say even an obligation and responsibility, to give back to their communities and help those less fortunate. But what about the rest of us? I am sure there are individuals who, upon hearing about the Giving Pledge, figure the world's pressing issues are now being taken care of by the rich and therefore, they are absolved of responsibility. Surely this is not the case. This exciting and unprecedented initiative begs the question, can the Giving Pledge be translated to the masses? Charitable giving is a basic value for everyone, not only for the wealthy. But how can ordinary people involve themselves in a meaningful way? Since most people are not billionaires or even millionaires, for that matter, how can we, as a society, follow the Giving Pledge within the framework of what we can afford? Think micro, not macro, and embrace the small donations. Even what may seem like a minimal gift to one person may be a significant percentage of income for someone else. No matter how large or small the donation, if it is put to good use by a nonprofit organization, important things can be accomplished. Even a small contribution can make a big impact on someone in need. Our mantra at Philanthropic Capital Advisors is, "You always get more than you give." Research shows that making a donation of even just $1, volunteering your time or simply doing a good deed that touches another person's life in a positive way, can be as beneficial to your heart and soul as it is for the actual recipient. The simple act of giving, whether of money or time, is in itself a rewarding experience. "We do not have to be super rich to participate in philanthropy," says Eli Shaharab an expert in global fundraising and family foundation management. "Today, with the interconnectedness of the world through the Internet and technology, every dollar is part of a bigger campaign and each person can make a tremendous difference." The fundraising efforts in response to the tragedies in Haiti and Chile earlier this year showcased the potential of "e-giving", with its use of text messaging, YouTube videos and Facebook applications. These modern innovations are a powerful way to rally donors wherever they are, as well as to reach a growing number of younger givers, who have less dispensable income but who are just as passionate. The power of the collective was also on display after the earthquake in Haiti when the entire world joined in to help -- through donations, humanitarian aid and efforts on the ground. The dramatic outpouring of support from across the globe was truly inspiring. People
  • 8. from all walks of life -- musicians, teachers, CEO's, farmers, actors, union workers, you name it -- all felt part of a global campaign regardless of whether they donated $1 or $100,000 or $1 million. Jane Smith from Main Street with her $10 gift felt the same sense of satisfaction as the famous singer and rich philanthropist who each gave a six-figure contribution. So I am proposing a new effort that follows in the footsteps of the 40 billionaires, but scales it down for the rest of us. Let's call it the "Everyman Giving Pledge." (Or, for the women out there, the "Everywoman Giving Pledge.") Here's how it works: Make a pact with the people in your life to donate time or money to a worthy organization that you choose together. It will be more fun and effective if you do it as part of a group or social network. Engage your family and loved ones in the spirit of giving at whatever level is comfortable for you. Become a role model and lead the way to making philanthropy a tradition among your circle of friends, relatives and colleagues. Ask folks from your community, synagogue, church, workplace, golf and tennis club, children's school, book salon or weekly poker game, to sign on and join you for the "everyman" version of the giving pledge. Regardless of the dollar figure, the new vision for philanthropy sees charity as an investment -- an investment in making the world a better place. Become part of something bigger than yourself, share what you have with others, show you care about our planet, influence the people in your life to do good...and give, give, give. Commit to donating $1, $10 or $100, or volunteering a few hours a month -- any amount of time or money that feels right for you. Do it in person or on Facebook -- wherever, with whomever. Just pledge to do it and then make it happen. You will be glad you did.” Stephanie Risa Stein is the Founder & Managing Director of Philanthropic Capital Advisors (PCA), a global management firm that specializes in venture philanthropy and charitable investments. Through her work with PCA, Stephanie brings family foundations, corporations, philanthropists and NGO's together to do good.
  • 9. GOAL #3 Create Jobs and Boost Local Economy Create well-paying temporary, seasonal, permanent and specialist job opportunities as well as a comprehensive intern, mentor and volunteer program. I intend to create these jobs through Film production and Concert productions and the necessary employees to run The Moksha Foundation and the EIE Initiative. A plethora of general and specialized career opportunities will emerge, expand and evolve as time passes. 1. Job opportunities via Concert, Film and Foundation: A. The Concerts will provide temporary jobs and future seasonal jobs. a. Between lodging, food, supplies, transportation, security, etc- local communities will see revenue bumps and national/international companies like airlines and hotel chains will also see ‘minor’ but consistent bumps if they partner with me and provide good solid deals for my concert goers. B. The Film production will provide temporary but substantial jobs. C. The FOUNDATION will create permanent jobs: a. Teachers b. Child Care Specialists c. Construction, Janitorial, Utilities d. Health Care e. Administration f. Various other positions and specialties The future edifice of the aforementioned Living City and New Jerusalem Universe-City will also provide a plethora of permanent job opportunities and create new revenue streams for local economies.
  • 10. GOAL #4 Expand Platform For Mental Health Awareness, Recovery and Research I am focused and committed to being a 21st Century Renaissance Man for Mental Health Reformation, Transformation, Evolution and Revolution. I will synthesize my interests, passions and talents to create a platform for raising awareness and forever change the way the world understands mental illness. As a Writer, Speaker, Mentor and Coach my goal is to inspire and motivate everyone; especially kids and teens with mental illness as well as the world’s caretakers. Through mediums like film, music and science in unified initiatives in social entrepreneurship, venture philanthropy and scientific research, I intend on integrating these diverse paths into a united movement for mental health enlightenment. - The anguish and hopelessness of mental illness can be replaced with a pervasive sense of purpose and well being. That’s my message. This August, I will be featured in a book about bouncing back by Lisa Nichols, world- renowned author, speaker and breakthrough specialist, (http://www.lisa-nichols.com/media.asp). I am also hard at work developing a full length book that expands on these ideas called PERCEPTION IS NOT REALITY – YOU ARE! - I’m not afraid to say that I have been diagnosed with bipolar disorder. I have been hospitalized six times against my will, starting at age 19 when I was first diagnosed. I have struggled with doctors, substance abuse and various treatments for upwards of ten years before overcoming in the last six years many of my obstacles with the right combination of medications, sobriety, therapy, spiritual practices and a new way of being. - I am an extremely passionate and high-energy thirty-six year old. I dream of using my journey toward wholeness and a “sound mind” to contributing forever and change the way society thinks about “mental illness.” It is not necessarily something inevitable or a fixed state or a curse, but rather it can be perceived and experienced as a blessing. Brain chemistry, behavior — and attitudes — can all be transformed. So there is hope for the suffering, and there is need for greater enlightenment and especially action. To shine a light on the issue, I am planning to ask New Jersey rock stars Bring Springsteen, Bon Jovi and others, in producing a benefit concert that would help raise money for NAMI, (The National Alliance on Mental Illness). Join Me For A Revolution In The Way We Approach Mental Health Recovery & Self Determination The Moksha Foundation For Networking Join me in the revolution for the way we approach mental health recovery and self determination- The Moksha Foundation For Networking! I’m starting a special support and action group of my own design for those of us like me diagnosed with a mental illness, as well as for our family, friends, spouses and all supporters. BUT, it’s going to be much different than what you’re used to. Supporting one another is still a foundational concept that I will carry over from the average, (NAMI), or related support group… HOWEVER this is a Networking Group above and beyond just a support group. We will not be having weekly pity parties. This is for anyone who wants to make things
  • 11. happen and work towards leading the lives you truly desire. I’m going to find out what talents, skills, and passions we all have. We are going to integrate them along with our huge hearts and spirits and brilliant minds to create partnerships in Business, Art, Spirituality and everything else under the Sun!!! I’m going to ask you to get your families and friends involved… after all, I’m sure you’re all well aware that many of us have amazing people all around that are just waiting for us to ask for their help, to thrive and move beyond our diagnosis’. Let Me Give An Example: You play drums- I draw- she writes- he’s a lawyer- you love dogs… on & on & on. We are creating a community of action and unity. Maybe your dad is a CPA- her brother is a talent agent- his sister is a banker… on & on & on. We can start a publishing company! A record label! A nonprofit organization! Sometimes it’s not what you know or how much money you have but WHO you know. Have You Got My Idea Yet? It’s time to redefine the 21st century for mental health. Let’s turn the world on its’ ears and change the perceptions around the world- MOST IMPORTANT, it’s time we change the perception of OUR SELVES. No one can do it alone! So get out of your house. I’ll be holding meetings in Central, New Jersey. Grab those young kids… 16-17-18-19 who’ve just been diagnosed- they’re scared, ashamed and confused. I wish someone like me was around when I was first diagnosed and that’s reason number one why I’m doing this! Parents out there… do you see the opportunity and frame of mind and spirit where I’m coming from? Get together, get your kids and spouses and join with me for a revolution in the way we approach recovery. Step out of your comfort zones people and take a risk! Call me anytime… if you don’t live near me, I’ll help you do something similar in your area! ARE YOU IN?
  • 12. GOAL #5 Inspire Others and Be An Example Inspire others and set myself as an example of success and prove quantitatively that a vision purely originating in the imagination can transform into a Social Reality. With success, I gain a platform from which to speak upon. I want to ‘walk the walk – not talk the talk’! My primary wish for the world is to simply inspire people, especially the youth with my version of the 10 commandments. In undertaking this challenge and taking these steps, my intention is to manifest my own vision and integrate it onto the world stage as A Grand Social Experiment in Social Magik. The effect of seeing someone average like me turn dreams into realities cannot be under estimated. If I can provide 1/10th the exhilaration, inspiration and passion that some of my artistic, philosophical and spiritual heroes have provided me through their works, then success is already guaranteed. Here is a simple list of 10 thoughts that I would like to share with others: 1- ANYTHING IS POSSIBLE 2- DREAM BIG 3- DON’T LET PEOPLE STAND IN WAY OF YOUR DREAMS 4- RISE ABOVE THE NEGATIVITY, 5- THINK FOR YOURSELF, 6- TRANSCEND THE DOUBTERS AND CYNICS, 7- FIND FRIENDS & MENTORS THAT SUPPORT YOU WHETHER THEY BE IMMEDIATE FAMILY, FRIENDS OR STRANGERS, 8- THERE IS A PLACE FOR EVERYONE IN THIS WORLD, 9- SUCCESS CAN BE ACHIEVED BY THE INDIVIDUAL BUT ONLY WHEN THE MANY SUCCEED TOO, #10 LOVE IS THE ANSWER EVOLUTION IS REVOLUTION TEAR DOWN THE WALLS
  • 13. INTERLUDE: THE EVIDENCE Paraphrased From: http://www.examiner.com/book-in-national/30-famous authors-whose-works-w ere-rejected- repeatedly-and-sometimes-rudely-by-publishers Stephen King received dozens of rejections for his first novel, CARRIE; he kept them tidily nailed to a spike under a timber in his bedroom. One of the publishers sent Mr. King's rejection with these words: we are not interested in science fiction which deals with negative utopias. They do not sell. William Golding’s LORD OF THE FLIES was rejected by 20 publishers. According to one publisher, THE DIARY OF ANNE FRANK was scarcely worth reading: the girl doesn't, it seems to me, have a special perception or feeling which would lift that book above the 'curiosity' level. 15 publishers (other than this dope) also rejected THE DIARY OF ANNE FRANK. In an act of almost unparalled stupidity, one publisher wrote of Joseph Heller’s CATCH-22: I haven’t the foggiest idea about what the man is trying to say…apparently the author intends it to be funny – possibly even satire – but it is really not funny on any intellectual level. J.k. Rowling, author of HARRY POTTER AND THE PHILOSOPHER’S (LATER SORCEROR’S) STONE was rejected by a dozen publishers, including biggies like Penguin and Harpercollins. Bloomsbury, a small London publisher, only took it on at the behest of the ceo’s eight-year old daughter, who begged her father to print the book. God bless you, sweetheart. One publisher rejected George Orwell’s submission, ANIMAL FARM, with these words: it is impossible to sell animal stories in the USA. One publisher exclaimed in the rejection letter for William Faulkner’s book, SANCTUARY: good god, I can’t publish this! G. Spencer Brown Said: To arrive at the simplest truth, as Newton knew and practiced, requires years of contemplation. Not activity. Not reasoning. Not calculating. Not busy behavior of any kind. Not reading. Not talking. Not making an effort. Not thinking. Simply bearing in mind what it is one needs to know. And yet those with the courage to tread this path to real discovery are not only offered practically no guidance on how to do so, they are actively discouraged and have to set about it in secret, pretending meanwhile to be diligently engaged in the frantic diversions and to conform with the deadening personal opinions which are continually being thrust upon them. Einstein the Nobody by David Bodanis http://www.pbs.org/wgbh/nova/einstein/bodanis.html 13 April 1901 Professor Wilhelm Ostwald University of Leipzig Leipzig, Germany Esteemed Herr Professor! Please forgive a father who is so bold as to turn to you, esteemed Herr Professor, in the interest of his son. I shall start by telling you that my son Albert is 22 years old, that ... he feels profoundly unhappy with his present lack of position, and his idea that he has gone off the tracks with his career & is now out of touch gets more and more entrenched each
  • 14. day. In addition, he is oppressed by the thought that he is a burden on us, people of modest means.... I have taken the liberty of turning [to you] with the humble request to ... write him, if possible, a few words of encouragement, so that he might recover his joy in living and working. If, in addition, you could secure him an Assistant's position for now or the next autumn, my gratitude would know no bounds.... I am also taking the liberty of mentioning that my son does not know anything about my unusual step. I remain, highly esteemed Herr Professor, your devoted Hermann Einstein From the collected papers of Albert Einstein, Volume I. No answer from Professor Ostwald was ever received.
  • 15. GOAL #6 Write, Produce and Direct My Film ‘EINSTEIN’S LAST REQUEST’ Based On A True Story Link To Script:
  • 16. GOAL #7 Earn For Self, Family and Friends My guaranteed compensation for the film includes all land, props and franchises involved as well as any associated with production and filming. I receive no compensation for producing, writing or directing, ‘Einstein’s Last Request,’ but I will receive a percentage of the net box-office receipts after all investors recoup their initial investments and any promised profits. Also, all of my personal income related to the Film will be split 50-50 between personal gain and personal donations to the Moksha Foundation in effort to keep creating more jobs and more wealth for others. Of the 50% for personal gain at least 25% of that goes to helping others outside of the Foundation like Kiva, (http://www.kiva.org/). So, the most money I can actually pocket for my personal bank account through Film production is 25% of any money earned. The remaining 25% in my bank account will be used to take care of myself, my close friends and family. Personally, I would like a modest but great house on my own property- no mortgage. I would buy a 1980 deep teal convertible classic corvette and install a sick sound system. I will own a killer audio visual system and musical instruments and a home recording studio. I will travel the world to see wildlife in person like the plains in Africa and the sardine run in the Pacific Ocean where myriads of sea life come together to feed (sharks, whales, dolphins, birds). I will produce more artistic and business ventures and make as many people as possible wealthy and enriched. For my family and friends, I want to build them all homes on my property- provide them with cars and essentials like food, bills, child care and education. I want my new nephew and my best friends’ children to enjoy the freedom and time that wealth can provide and hopefully they use it to discover and follow their bliss.
  • 17. How To Proceed: Excerpts taken from Think And Grow Rich by Napoleon Hill The Fourth Step toward Riches THERE are two kinds of knowledge. One is general, the other is specialized. General knowledge, no matter how great in quantity or variety it may be, is of but little use in the accumulation of money. The faculties of the great universities possess, in the aggregate, practically every form of general knowledge known to civilization. Most of the professors have but little or no money. They specialize on teaching knowledge, but they do not specialize on the organization, or the use of knowledge. KNOWLEDGE will not attract money, unless it is organized, and intelligently directed, through practical PLANS OF ACTION, to the DEFINITE END of accumulation of money. Lack of understanding of this fact has been the source of confusion to millions of people who falsely believe that “knowledge is power.” It is nothing of the sort! Knowledge is only potential power. It becomes power only when, and if, it is organized into definite plans of action, and directed to a definite end. This “missing link” in all systems of education known to civilization today, may be found in the failure of educational institutions to teach their students HOW TO ORGANIZE AND USE KNOWLEDGE AFTER THEY ACQUIRE IT. Many people make the mistake of assuming that, because Henry Ford had but little “schooling,” he is not a man of “education.” Those who make this mistake do not know Henry Ford, nor do they understand the real meaning of the word “educate.” That word is derived from the Latin word “educo,” meaning to educe, to draw out, to DEVELOP FROM WITHIN. An educated man is not, necessarily, one who has an abundance of general or specialized knowledge. An educated man is one who has so developed the faculties of his mind that he may acquire anything he wants, or its equivalent, without violating the rights of others. Henry Ford comes well within the meaning of this definition. Before you can be sure of your ability to transmute DESIRE into its monetary equivalent, you will require SPECIALIZED KNOWLEDGE of the service, merchandise, or profession which you intend to offer in return for fortune. Perhaps you may need much more specialized knowledge than you have the ability or the inclination to acquire, and if this should be true, you may bridge your weakness through the aid of your “Master Mind” group. Andrew Carnegie stated that he, personally, knew nothing about the technical end of the steel business; moreover, he did not particularly care to know anything about it. The specialized knowledge which he required for the manufacture and marketing of steel, he found available through the individual units of his MASTER MIND GROUP. The accumulation of great fortunes calls for POWER, and power is acquired through highly organized and intelligently directed specialized knowledge, but that knowledge does not, necessarily, have to be in the possession of the man who accumulates the fortune. The preceding paragraph should give hope and encouragement to the man with ambition to accumulate a fortune, who has not possessed himself of the necessary “education” to supply such specialized knowledge as he may require. Men some- times go through life suffering from “inferiority complexes,” because they are not men of “education.” The man who can organize and direct a “Master Mind” group of men who possess knowledge useful in the accumulation of
  • 18. money, is just as much a man of education as any man in the group. REMEMBER THIS, if you suffer from a feeling of inferiority, because your schooling has been limited. Thomas A. Edison had only three months of “schooling” during his entire life. He did not lack education, neither did he die poor. Henry Ford had less than a sixth grade “schooling” but he has managed to do pretty well by himself, financially. SPECIALIZED KNOWLEDGE is among the most plentiful, and the cheapest forms of service which may be had! If you doubt this, consult the payroll of any university. IT PAYS TO KNOW HOW TO PURCHASE KNOWLEDGE My Master Mind Group: Concert Promotion Specialist Tax Attorney Specialist/CPA Specializing In Non-Profit Entertainment Lawyer Film Budget Specialist Talent Agent Philanthropy Specialist Non-Profit Specialist Web Designers Graphic Designers Fine Artists Musicians Marketers Social Networking Specialists Philanthropists Entrepreneurs And more….
  • 19. INTERLUDE: INSPIRATION Every Day I Remind Myself That My Inner And Outer Life Are Based On The Labors Of Other Men, Living And Dead, And That I Must Exert Myself In Order To Give In The Same Measure As I Have Received And Am Still Receiving. ALBERT EINSTEIN During Times Of Universal Deceit, Telling The Truth Becomes A Revolutionary Act. GEORGE ORWELL The Pioneers Of A Warless World Will Be The Youth Who Refuse Military Service. Great Spirits Always Encounter Violent Opposition From Mediocre Minds. ALBERT EINSTEIN Elliot Spitzer on cable news show describing the possibility that the American Dream is facing a new problem because there won't be enough new jobs- so as a response we must turn to helping each other to create jobs and help the economy. BEASTIE BOYS: Intergalactic lyrics With the tough guy style I'm not too keen Trying to change the world, I'm going to plot and scheme FROM JIM MORRISON’S ‘An American Prayer’ Let's reinvent the gods, all the myths of the ages, Celebrate symbols from deep elder forests [Have you forgotten the lessons of the ancient war] We need great golden copulations.... We have assembled inside this ancient & insane theatre To propagate our lust for life & flee the swarming wisdom of the streets, The barns are stormed, The windows kept & only one of all the rest, To dance & save us W/ the divine mockery of words, Music inflames temperament (When the true King's murderers are allowed to roam free a 1000 magicians arise in the land) Where are the feasts we were promised, Where is the wine-The New Wine (dying on the vine).
  • 20. Who Should Invest & Why: 1- People who put their investment forth purely as an altruistic gesture with no concern for a return on their investment other than the proper and stated use for the Moksha Foundation and the EIE Initiative. These investors will also have first option to participate in any future For-Profit Ventures and Films with my company Moksha Unlimited, LLC. 2- People who put forth their investment and are interested in recouping 50% of their investment and donating the other 50% to the Foundation. These investors will follow any of the investors in category 1 with an option to participate in any future For-Profit Ventures and Films with my company Moksha Unlimited, LLC. 3- People who put forth their investment interested in recouping 100% of their original investment and donating the rest to the Foundation. These investors will follow those in categories 1 and 2 for future options in any future For-Profit Ventures and Films with my company Moksha Unlimited, LLC. 4- People who put forth investments- expect a full return- small profit. People who put forth investments and expect a full return and a medium profit. People who put forth investments& expect a full return &a large profit. Multiple potential sources for Investment & Funding: 1- Those Parties Interested In Both Profits On The Microcosmic Scale And Compassion On A Macroscopic Level… A- Film Producers/Film Industry B- Concert Promoters/Music Industry C- All Artistic Industries/Investors Foundations D- Non-Profits/Charities E- Corporations F- Private Philanthropists 2- Investors Strictly Motivated By Profits Before All Else… A- Film Producers/Film Industry B- Concert Promoters/Music Industry C- All Artistic Industries/Investors First, let it be stated clearly that Project Venture Philanthropy is focused squarely on earning money for The Moksha Foundation and the EIE Initiative. Please Note: Only my personal fortune and interested private citizens will be responsible for the Foundation’s expansion into The New Jerusalem Universe-City. The key to the kingdom lies heavily
  • 21. on the shoulders of the artists because if they agree to do the Concert Festival under the aforementioned conditions then financing will truly be easy to generate because these artists will undoubtedly draw big crowds, interest and hence revenue. When I get the artists to agree, investors will be lined up at the door. All people involved should not consider Project Venture Philanthropy their prime source of income or a way to maximize their own bank accounts. When this venture succeeds, the ancillary profits for personal gain will be plentiful and those who stood with me from the beginning will be rewarded for their faith, compassion and vision. There is no question that in helping others and focusing on creating jobs that pay well, the creators themselves will always be rewarded financially because good work, charity and empathy will always create wealth for everyone involved. Long term this endeavor represents a gold mine of personal and community wealth.
  • 22. SOCIAL MAGIK The Art and Intention of transforming Creative Invention into Cultural Construction through Social Cooperation and Collaboration to transform an idea from Film into a real event, back into a film and back into more real events, thereby creating the Real Moksha Foundation and the Real EIE Initiative from Imagination into practice. This is the final piece in my plan; to transform an artistic fiction into a physical reality through the magik of movies and music and venture philanthropy. Conclusion: It is my intention to transform the commercial success of the Film, the commercial success of the Concert Festival and the combined success of the Investors, Myself and the participants into a living, breathing life endeavor. The process is meant to inspire, exemplify, prove and reveal to the world’s consciousness, (especially the youth), how incorporating and enacting certain attitudes, perceptions, beliefs, individual choices, cooperation, intentions and will- we can transform a purely intellectual, artistic intention through material assets into a living breathing reality that can be lived in the world as it was imagined to be in my heart and mind and thus translated into the hearts and minds of those who participate because this simply cannot be accomplished alone. This is a Grand Social Experiment! MAGIK ART BUSINESS PHILANTHROPY REVOLUTION What will be revealed and created when these ideas are incorporated into a single vision that intentionally integrates each part into a larger whole which transcends any individual act in physical reality and any collective act of artistic creation to become a living, physical reality in time and space that the world can interact with through multiple levels of consciousness?
  • 23. The Formula: 1- ART (MIND-CONSCIOUSNESS-SPIRIT) & MOVIE (IMAGINE-PERCEIVE-CREATE) 2- BUSINESS (BODY-TECHNOLOGY–OBJECTIVE) & ECONOMICS (VISION-SCIENCE-PROFIT) 3- PHILANTHROPY (HEART-COMPASSION-WISDOM) & SPIRITUALITY (SOUL-EMPATHY-PERSPECTIVE) + 4- MAGIK ( SPIRIT-HUMANITY–CONSCIOUSNESS) & DESIRE (MYSTERY-HUMANITY-CHOICE) = 5- MANIFEST (COURAGE-SENSE-EVOLVE) & REALITY (CONVICTION-EXPERIENCE-ADAPT) MIND > IMAGINATION CONSCIOUSNESS > PERCEPTION SPIRIT >CREATIVE PROCESS BODY > VISION TECHNOLOGY > SCIENCE OBJECTIVE > PROFIT HEART > SOUL COMPASSION > EMPATHY>WISDOM> PERSPECTIVE INTENTION > MYSTERY INDIVIDUAL >HUMANITY WILL > CHOICE COURAGE > CONVICTION SENSE > EXPERIENCE EVOLVE > ADAPT ART/MOVIE