1. Social Learning & Working Smarter Through Social Media

2. Brent’s Consulting Role Through my company, Social Media Tools for Work and Learning, I help organizations identify, establish, and improve their social media and communication practices. Through my seminars, I can provide your employees with the tools and understanding to implement an efficient social media strategy and infrastructure. I can help your organization achieve: Improved performance and financial results; Stronger relationships inside and outside the organization; Increased innovation and collaboration; Dynamic community participation and commitment.

3. Presentation

4. Presentation Resources and Feedback Open Atrium Support site. http://www.support.socialmediatools.ca/ Create new account, enter user name & password, choose “Join Social Learning & Working Smarter Through Social Media”. Change password when you are on site.

5. Open Atrium – My Collaboration Support Site

6. Background – Social Media

7. My Starting Points

8. New Challenges

9. Organization’s Image or Presence Before the Social Web

10. Work Performance Challenges for Nonprofits(that social practices & media could address)

11. What is Social Media?

12. A Social Media Framework that Supports:

13. A Framework Built on Sense Making

14. The ULDA Framework

15. Module 1 - Social (Relationship)Strategy As an organization, formulate a strategy that guides and supports your online presence and use of online social technologies. Your strategy will involve all facets of the organization.

16. Social Media Strategy

17. The American Red Cross – Social Media Policy Guide

18. Example – Libraries or Museums

19. Module 2 - Social Media Objectives Leveraging and enabling social media for specific purposes.

20. Social Media Objectives

21. Different Objectives – Different Tools

22. Module 3 - Social Media Tools How we engage, build and support relationships that matter.

23. Social Media Tools

24. Example – Social Causes

25. Collaborative Map Example

26. Module 4 - Social & Network Learning Working Smarter through Social Media and Social Learning

27. Social & Network Learning

28. Social & Network Learning

29. Example - Twitter

30. Evolution: How Social Learning Works with Social Media for Powerful Results

31. Evolving: The Social Non Profit/Business

32. Social Non Profit/Business Working Smarter Culture

33. Work is in a state of transformationThree Converging Workforce Trends: Source: The New Social Learning – Bingham and Conner 2010

34. Social Media + Social Learning

35. Example – Supporting Isolated Groups

36. Multi Agency Collaboration Wiki

37. Jay Cross – The Working Smarter Fieldbook 2010 “Working smarter is the key to sustainability and continuous improvement. The accelerating rate of change in business forces everyone in every organization to make a choice: Learn while you work or become obsolete.”

38. Work has Changed Convergence of Social Learning, Social Media and Working Smarter A few illustrations – Sources Harold Jarche - Internet Time Alliance Marcia Conner – The New Social Learning: A Guide to Transforming Organizations Through Social Media Beth Kanter – How Networked Non Profits are Using Social Media to Power Change

40. Work has Changed

45. Informal Learning

49. Social Learning & Working Smarter Through Social Media – ULDA Framework Visit the ULDA support site; Make a comment about the presentation; Download slides & notes; http://www.support.socialmediatools.ca/

50. Brent MacKinnon brent@socialmediatools.ca http://socialmediatools.ca 905.751.6075

51. How Much Time to do Social Media? Beth Kanter

52. How Much Time to do Social Media? Beth Kanter

53. Questions