Getting your business online is an important step to take. Who you choose to design your web site can make or break your success on the internet. Learn the 10 critical questions you must ask before hiring a designer for your web site.

1. 10 Topics to Discuss
Before You Hire a Web
Design Company
Brought to you by:
AzureWebSolution.com

2. 1 – Website Usability
• Easy-to-use Navigation – 2 Click Rule
• Focus on Above the Fold
• Website Search Feature
• User Sitemap
• Click Heat Map Technology
• Make Website “Scanner Friendly”
– sub-headlines, bullet points, lists, etc.

3. 2 – Content Management System
• CMS = Content Management System
• Examples include WordPress, Drupal,
Joomla and many others
• Allows Users to Add & Edit Content without
Software or Specific Expertise.
• Client will not have to wait on web designer
to add important news or updates.
• Does the Company provide regular updates
to the CMS to patch vulnerabilities and
security issues?

4. 3 – Website Analytics
• Analytics = Website Statistics
• Google Analytics is the most popular.
• Other alternatives include Piwik, Clicky,
etc.
• Will the web designer know how to help
you analyze the data to improve your
website or get more website traffic?

5. 4 – Website Content
• Do you have to come up with all of the
content (text) for the website or can the web
designer assist with content creation?
• Unique Content is key. If content is copied
from another website it could be considered
Duplicate Content in eyes of search engines.
• Need high quality content that can sell or
properly explain your products and services.

6. 5 – Website Hosting
• Does the web designer offer web hosting?
• Ask about website uptime.
• Independent website monitoring (third
party service to verify uptime).

7. 6 – Customer Service
• How many hours each month can you call
your web designer with questions or updates
for your website?
• What is typical turn around time?
• Ask for references. Call and specifically ask
about customer service responsiveness.
• User Website Training?

8. 7 – Mobile Website
• Does your web designer use Flash or other
technology that is not mobile friendly?
• In the USA, nearly 10% of all web browsing is
done on mobile or tablet devices. Is website
usable on these devices?
• The percentage of mobile usage will only go
up in coming years with continued popularity
of data phones, iPads and related devices.

9. 8 – Search Engine Optimization
• Will your website be properly optimized for
search engines like Google, Yahoo and
Bing?
– Unique Title Tags
– Meta Tags and Descriptions
– Image and Video Alt Tags
• On-Page Search Engine Optimization is the
key. Is this included in your design package?

10. 9 – Social Media Integration
• Will your website be capable of integrating
with your Facebook Business Page,
Twitter Account or LinkedIn account?
• If you don’t need this now, is it possible to
easily add later if you need it?

11. 10 – Direct Response
• Can you customers or website visitors easily
contact you through the website?
• Can your web designer help create a system
for customer contact requests or sales leads
to quickly get into the right person’s hands?
• Can the web designer help you implement
email marketing campaigns?

12. Thank You
• We thank you for taking the time to view
our presentation.
• If you feel we can help you and your
online presence contact us at:
– www.AzureWebSolution.com
– info@azurewebsolution.com
– (717) 902-9873
• We sincerely wish you the best in your
online marketing efforts!
Azure Web Solution