unWired Sept 2013 - Market Simplified's Monthly Newsletter

1. WiredUN SEPT 2013
P1 Spotlight
Anatomy of Enterprise
Mobility
P3 Product Showcase
May Bank Investment
Bank
P4 Promo
Mobile Trading
Redefined
BFSI Segment has gradually understood that purely providing basic
services over the internet to customers will not differentiate them from
competition. As customers look for convenience, CIO’s & CMO’s across the
world are adopting mobile solutions which cater to this demand.
AXS 360 Platform is a fully functional middleware platform, helping
Financial Institutions implement key services on mobile and tie it with their
existing backend applications and technology landscape. CONT.
Anatomy of
Enterprise
Mobility
How Market Simplified’s
AXS 360 Platform
accelerates the entire
lifecycle of your
organization wide
mobile strategy?

2. For a DEMO, Click Here
ANATOMY OF ENTERPRISE MOBILITY CONT.
Mobile applications present some
exceptional programming
challenges. That means even if an
organization has a developer
bench it may need a reliable
mobile solution partner. To help
encounter this necessity
specifically in the capital markets,
Market Simplified offers AXS 360
Platform and access to their expert
mobile app programmers and its
benefits are;
 Increase profit margins by doing
more through Personalization
with scripting, markup language
and user-interface.
 Reinforce customer loyalty and
attract new customers with
predictive analytics, watch list
management, alerts and wide
range of charts, indicators &
overlays.
 Globalize the ecosystem with a
widely accepted choice to
operate across multiple systems,
auto updates and synchronizing
information from enterprise back-
end systems.
Enterprise mobility is seeing
phenomenal growth as new
technologies offering like
improved bandwidth, rapid
transmission and cost-effective
mobile devices hit the
marketplace. Mobile
middleware plays a key role in
 Simplifying development effort
and increase application
functionality and robustness
 More effective management of
distributed data in the network
 Management of services
according to the user’s device

3. First Mover’s and Late Comer’s Advantage
with mobile as a channel to power your business
First Mover
Setting the Trend
Attract and Retain
Defensible Ecosystem
Innovative solution features
Best User Experience
Product Showcase
Late Comer
Learning from the Trend
Attract and Survive
Aggressive Ecosystem
Out of the box solution features
Best User Experience
A great user experience is the result of setting concrete goals
that meet both user goals and business goals. Both First Mover
and Fast Follower approaches are at an advantage by making
sure your product’s user experience is satisfying, user-centered
and performing beyond the customer goals.

4. Banking &
mCommerce
Compete with
Billion Apps
NEXTISSSUE
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