7. The Technical Side Of Social Media Deploy Social Profiles That Google Can “See” & Crawl - Blog - LinkedIn - Twitter - Facebook* (Google Doesn’t Always Play Nice) - Google Profile - Tumblr, Foursquare, Youtube…. And The List Goes On Set Privacy And Sharing Settings To Allow For Indexing Syndicate Relevant Content - Topics - Keywords - Content Links! – Inbound & Outbound - Link The Social Profiles To The Website - Link The Website To The Social Profiles - Utilize Social Sharing Features & Functionality Social SEO Activity - Shares, Retweets, Likes, Google+1 - Comments & Conversation
11. Social SEO Resources Search Engine Journal Mashable TopRank Search Engine Land ClickZ Search Engine Watch Matt Cutts (From Google) EyeTraffic Media (Shameless Plug)
12. Andrew Bates Director of Social Media P - (202) 747-1818 (ext.117) M - (703) 231-1201 Andrew.Bates@penton.com @AndrewBates @PentonMKTG www.Facebook.com/ PentonMarketingServices www.PentonMarketingServices.com