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BKF CONSULTING: BRANT BUMGARNER, KAITLYN OBEREMBT, FRANCESCA SKWARK
BACKGROUND ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
PURPOSE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
ACTION PLAN ,[object Object],[object Object],[object Object],[object Object],[object Object]
SITUATION ANALYSIS ,[object Object],[object Object],[object Object],[object Object],Figure 1: Caffeine consumption from coffee, tea, mate and cocoa  Source: Fredholm, B. et al., “Did you know?”
SITUATION ANALYSIS, cont. ,[object Object],[object Object],[object Object],[object Object],Figure 2: Population Division  Source: United States Census Bureau, “Ames city, Iowa, Income”
DIRECT-MAIL MARKETING ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
DIRECT-MAIL MARKETING, cont. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],TOTAL COST: $1,101.97
CONSUMER SAMPLING ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SIGNAGE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SIGNAGE, cont. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],(Personal Communication, March 12, 2009)
RECOMMENDATIONS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
REFERENCES ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
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Notas do Editor

  1. By spending money on a promotiong or sampling the customer weill benefit from recognizing the value of your brand