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The future of social listening
Will McInnes, CMO

@willmcinnes
@brandwatch
Quick background/

@willmcinnes

@brandwatch

© 2013 Brandwatch | www.brandwatch.com

2
Monitoring

Research

@willmcinnes
© 2013 Brandwatch | www.brandwatch.com

Measurement

@brandwatch
3
The plan, yo.

@willmcinnes
© 2013 Brandwatch | www.brandwatch.com

@brandwatch
4
Just 3 things
A.

Present day ‘social listening’

B.

Emerging use cases

C.

The future

@willmcinnes
© 2013 Brandwatch | www.brandwatch.com

@brandwatch
5
PET!
A.

Present day ‘social listening’

B.

Emerging use cases

C.

The future

© 2013 Brandwatch | www.brandwatch.com

6
PET!
A.

Present day ‘social listening’

B.

Emerging use cases

C.

The future

© 2013 Brandwatch | www.brandwatch.com

7
Present day

@willmcinnes
© 2013 Brandwatch | www.brandwatch.com

@brandwatch
8
OODA

@willmcinnes
© 2013 Brandwatch | www.brandwatch.com

@brandwatch
9
1. Realtime, yo!

@willmcinnes
© 2013 Brandwatch | www.brandwatch.com

@brandwatch
10
Y’know.

© 2013 Brandwatch | www.brandwatch.com

11
Social data-driven PR strategies

#ChosenByMe
@willmcinnes
© 2013 Brandwatch | www.brandwatch.com

@brandwatch
12
Pairing social metrics with IRL

© 2013 Brandwatch | www.brandwatch.com

13
Linking social metrics to business metrics

@willmcinnes
© 2013 Brandwatch | www.brandwatch.com

@brandwatch
14
‘Social analytics for agencies’ panel

http://bit.ly/1fmjWRI
© 2013 Brandwatch | www.brandwatch.com

15
Quick recap
1.

Realtime

2.

Social data-driven stories

3.

Linking social metrics to business metrics

@willmcinnes
© 2013 Brandwatch | www.brandwatch.com

@brandwatch
16
Emerging use
cases

© 2013 Brandwatch | www.brandwatch.com

17
Driving ‘intent to purchase’

© 2013 Brandwatch | www.brandwatch.com

18
@willmcinnes
Social across the enterprise/

Altimeter – The State of Social Business 2013

@willmcinnes
© 2013 Brandwatch | www.brandwatch.com

@brandwatch
20
© 2013 Brandwatch | www.brandwatch.com

21
Power of data to change behaviour

@willmcinnes
© 2013 Brandwatch | www.brandwatch.com

22
© 2013 Brandwatch | www.brandwatch.com

23
© 2013 Brandwatch | www.brandwatch.com

24
© 2013 Brandwatch | www.brandwatch.com

25
Quick recap
1.

Driving intent to purchase

2.

Extending social across the biz

3.

Visualizing social data for impact

@willmcinnes
© 2013 Brandwatch | www.brandwatch.com

@brandwatch
26
3. The future

© 2013 Brandwatch | www.brandwatch.com

27
@willmcinnes
Quick recap
1.

TripAdvisor for everything

2.

No secrets left

3.

Physical / wearable / social

@willmcinnes
© 2013 Brandwatch | www.brandwatch.com

@brandwatch
32
Come and say
hello to me and
Nadia

@brandwatch
www.brandwatch.com
© 2013 Brandwatch | www.brandwatch.com

33

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The Future of Social Listening