- Target the brand Dunkin Donuts & certain competitors & conversations around the coffee industry
- a lot of true advocates are expressing their feelings on niche forums
- Did a top author trail off…find out why
The higher the score, the more legit your site
Again, niche forums/blogs may have content from your truest advocates
Drill down into specific countries
- males are using DunkinDonuts hashtags
- Maybe females are more into starbucks?
Set up rules to easily sort this data so it’s readily available when you log into BW
Set up Alerts so you can be notified when these negative conversations are occurring
Efficiency & Responsiveness can win Customers
Conversations about coffee in general but not targeting a specific brand
Examples:
Large percentage of your audience was student
Share your Mugs
Geo-Locate your fans – localize your content to certain areas (philly area)
Monetary value items are not the only thing to win over customers – Responsiveness is KEY