These are the slides from a presentation by Brandwatch at iStrategy October 2013. More information: www.brandwatch.com
Please note some of the slides from the original presentation have been altered.
38. FACEBOOK /Insights
Post
Reach
Engaged Users
Talking about this
New ale edition
available
381k
1211
301
Ale competition open
now!
340k
1130
345
Look at these lovely
bottles
299k
960
297
What's your favourite
lager?
285k
934
282
40. QUESTION /Want that iPad?
•
BrewDog got some pretty good engagement on their posts. Carlsberg
didn’t.
•
If Carlsberg engaged their fans at the same % rate that BrewDog
did, how many likes could they expect on their posts?
We also pride ourselves on our customer service…leads on to verbatim slide.
http://www.wired.com/insights/2013/06/7-habits-of-highly-effective-social-leaders/Those ideas are: collaboration, customer focussed design, creating a virtuous circle of product, being human (a human voice), measure it, start small, build incrementally, iterate. Brand messaging aligning with customer perception; complementing traditional research methods.