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Brandwatch Masterclass: Channels

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Brandwatch
Brandwatch

NY Masterclass Session, May 8

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Masterclass/Channels Kelly Autenrieth kelly@brandwatch.com | Tel: 347-391-3960 May 8, 2014
Contents © 2013 Brandwatch | www.brandwatch.com 2 • Introduction to Channels • Review Twitter Channels • Review Facebook Channels • Live demo of both channels in action! • Questions & Answers
3 Introduction © 2013 Brandwatch | www.brandwatch.com
Channels/Introduction © 2014 Brandwatch | www.brandwatch.com 4 • A Channel lets you track your owned social media channels alongside those of competitors for an in-depth analysis • Channels are available for Twitter and Facebook • Channels act like Queries • Don’t need Admin access to create a Channel • Can group multiple channels together for easy comparison and benchmarking
© 2014 Brandwatch | www.brandwatch.com 5 Twitter Channels
Channels/Twitter © 2014 Brandwatch | www.brandwatch.com 6 • Twitter Analytics • Owner Activity • Audience Activity • Insights • Location • Topics • All Tweets
Channels/Twitter © 2014 Brandwatch | www.brandwatch.com 7 Twitter Analytics • Displays overall volume of key Twitter metrics Owners • Tweets • Retweets • Replies • Impressions Audience • Retweets • Mentions • Impressions Followers • Net • Total
Channels/Twitter © 2014 Brandwatch | www.brandwatch.com 8 Owner Activity • Most Impactful Tweets from Channel Owner Audience Activity • Most Impactful Tweeters • Most Impactful Tweets from Audience How is Impact measured? • Reflects how much the mention, author or site is seen and shared online • Uses a number of different metrics to calculate it, dependent on the type of • Normalize metrics between 1-100 to make an Impact score
Channels/Twitter © 2014 Brandwatch | www.brandwatch.com 9 Insights • Top Stories, Hashtags & Emoticons • Most Mentioned Tweeters Location • Mentions Map Topics • Word Cloud All Tweets
© 2014 Brandwatch | www.brandwatch.com 10 Facebook Channels
Channels/Facebook © 2014 Brandwatch | www.brandwatch.com 11 Facebook Analytics Owner Activity Audience Activity Audience Topics All Posts & Comments
Channels/Facebook © 2014 Brandwatch | www.brandwatch.com 12 Facebook Analytics • Displays overall volume of key Facebook metrics Owners • Posts • Comments Audience • Posts • Comments Engagement • Net Content Likes • Net Page Likes vs. Total Page Likes • People Talking About This
Channels/Facebook © 2014 Brandwatch | www.brandwatch.com 13 Owner Activity • Most Impactful Posts from Page Owner Audience Activity • Most Impactful Audience • Most Impactful Posts from Audience • Most Liked Comments by Audience All Posts & Comments
© 2014 Brandwatch | www.brandwatch.com 14 Live Demo

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Brandwatch Masterclass: Channels

  • 2. Contents © 2013 Brandwatch | www.brandwatch.com 2 • Introduction to Channels • Review Twitter Channels • Review Facebook Channels • Live demo of both channels in action! • Questions & Answers
  • 3. 3 Introduction © 2013 Brandwatch | www.brandwatch.com
  • 4. Channels/Introduction © 2014 Brandwatch | www.brandwatch.com 4 • A Channel lets you track your owned social media channels alongside those of competitors for an in-depth analysis • Channels are available for Twitter and Facebook • Channels act like Queries • Don’t need Admin access to create a Channel • Can group multiple channels together for easy comparison and benchmarking
  • 5. © 2014 Brandwatch | www.brandwatch.com 5 Twitter Channels
  • 6. Channels/Twitter © 2014 Brandwatch | www.brandwatch.com 6 • Twitter Analytics • Owner Activity • Audience Activity • Insights • Location • Topics • All Tweets
  • 7. Channels/Twitter © 2014 Brandwatch | www.brandwatch.com 7 Twitter Analytics • Displays overall volume of key Twitter metrics Owners • Tweets • Retweets • Replies • Impressions Audience • Retweets • Mentions • Impressions Followers • Net • Total
  • 8. Channels/Twitter © 2014 Brandwatch | www.brandwatch.com 8 Owner Activity • Most Impactful Tweets from Channel Owner Audience Activity • Most Impactful Tweeters • Most Impactful Tweets from Audience How is Impact measured? • Reflects how much the mention, author or site is seen and shared online • Uses a number of different metrics to calculate it, dependent on the type of • Normalize metrics between 1-100 to make an Impact score
  • 9. Channels/Twitter © 2014 Brandwatch | www.brandwatch.com 9 Insights • Top Stories, Hashtags & Emoticons • Most Mentioned Tweeters Location • Mentions Map Topics • Word Cloud All Tweets
  • 10. © 2014 Brandwatch | www.brandwatch.com 10 Facebook Channels
  • 11. Channels/Facebook © 2014 Brandwatch | www.brandwatch.com 11 Facebook Analytics Owner Activity Audience Activity Audience Topics All Posts & Comments
  • 12. Channels/Facebook © 2014 Brandwatch | www.brandwatch.com 12 Facebook Analytics • Displays overall volume of key Facebook metrics Owners • Posts • Comments Audience • Posts • Comments Engagement • Net Content Likes • Net Page Likes vs. Total Page Likes • People Talking About This
  • 13. Channels/Facebook © 2014 Brandwatch | www.brandwatch.com 13 Owner Activity • Most Impactful Posts from Page Owner Audience Activity • Most Impactful Audience • Most Impactful Posts from Audience • Most Liked Comments by Audience All Posts & Comments
  • 14. © 2014 Brandwatch | www.brandwatch.com 14 Live Demo