360 Analytics provides concise summaries of marketing performance metrics across various online channels in 3 sentences or less. It analyzes organic, direct, and referral traffic sources. It also provides overviews of visits, conversions, and bookings as well as performance by channel, usage summaries, top performing pages, room reports, and social analytics. The tool allows users to see up-to-date data and compare performance across different metrics, channels, and time periods to refine marketing strategies.

1. 360 Analytics
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2. 360 Analytics
In one image, monitor the
performance of all your online
marketing efforts.
• Within each metric, darker colors represent
better performance, lighter colors represent
weaker performance.
• Organic: Shows you the keywords used to find
your marketing and how well each performed.
• Direct: Shows you direct entry points to your
marketing, via a saved bookmark, for example,
and how well each page performs.
• Referral: Shows you how much traffic comes
from which external sites, like an online travel
agency, for example, and how well it performs.
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3. Overview Page
Detailed business intelligence to
refine your marketing strategies.
• Intuitive, powerful data about your
visits, conversions, bookings and social
graph.
• Quick performance overview of all your
marketing channels; web, mobile & social.
• Produce detailed, intuitive charts for any date
range you wish.
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4. Channel Performance
Enjoy detailed performance
reports for all of your Internet
marketing channels—
web, mobile and social.
• Compare conversions and actual revenue by
channel.
• Learn which channels perform well and which
need improvement to better hone your Internet
marketing strategy.
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5. Summary
See up-to-date
visitor, conversion and booking
summaries on your web, mobile
and social marketing channels.
• Usage Summary breaks down user site
navigation behavior including bounce
rate, page views and unique visitors. Compare
conversions to bookings to visitors.
• Chart data over time and compare with previous
date ranges.
• Enjoy detailed information about how guests
use your booking engine and how well your
promotions and add-ons perform.
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6. Sources
Discover where your
traffic, conversions and
bookings come from on each of
your web, mobile and social
marketing channels.
• Discover which keywords lead to more
conversions, more marketing traffic and
more revenue.
• Learn which external websites produce the best
results.
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7. Demographics
Understand the make-up of your
guests and the decisions they
make to learn how to better
target your marketing efforts.
• Learn the exact number and percentage of
guests who visit and convert by language, and
how much revenue each language generates.
• Compare performance between nationalities.
• Break-down visits and conversions by browser
language and content language consumption.
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8. Top Performing Pages
See a list of your top performing
pages in terms of visits and
conversions.
• Learn which pages are visited the most
frequently and compare them with other pages
of your marketing materials.
• Discover which pages best convert lookers to
bookers.
• Compare your page performance among your
web, mobile and social marketing channels.
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9. Room Reports
Compare all your individual
rooms or room types.
• See which rooms get the most reservations
and deliver the most revenue.
• Discover which room rates generate the most
revenue.
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10. Social Analytics
Keep a handle on how your
social graph grows over time.
• Track your cumulative Facebook likes and
compare them with your past social performance
• Track and compare your new likes by day,
week or month.
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