1. +
Magazine Publication And
Distribution
A look at the most appropriate publishers and
distributors for New Artist Magazine

2. +
Bauer Media Group
I have chosen Bauer Media Group as
they have a strong background in
publishing music magazines.
Bauer media is part of the Bauer
Media Group and is Europe's largest
privately owned publishing group.
They publish over 300 magazines
worldwide and also publish online and
on TV making them a large part of the
publishing industry.
Their strong background in music
magazine publishing makes them an
attractive opportunity for anybody
trying to publish and distribute a new
magazine into the market.

3. +
Kerrang Magazine
One of Bauer’s many brands they
publish Kerrang a magazine which has
a very similar target audience to NAM
magazine. This makes it an even more
or an ideal choice for publishing the
magazine with them. They will also
have a good idea of the sorts of
advertising that will be effective within
the magazine and what other sorts of
media will make NAM more widely
viewed and accessible. Such as online
publishing, since NAM is aimed at a
younger audience a website will be a
must have and since Bauer has
experience working with online
publishing it seems like a good idea to
use their experience to an advantage.

4. +
Online Publishing
As NAM is aimed at younger people
then it will be necessary to have a
website.
Bauer Media have developed websites
for many of the leading music
magazine brands such as Kerrang and
Q meaning that they have plenty of
experience working on websites for
similar brands and will be able to get
the website noticed by the right people
as well as putting the right content in
the right place. A website is also the
best way to advertise a subscription to
the magazine as people will probably
look at the website before buying the
magazine.

5. +
Advertising
The kind of advertising that should be
in NAM is mostly going to be music
based advertising. Such as
advertisements for music shops such
as HMV and iTunes as well as adverts
for concerts and festivals.
I think this type of advertising would be
better than product adverts such as
technology because the target
audience is people who enjoy going to
concerts and people who’s primary
interest and hobby is music rather than
enjoying music as a side activity. This
makes direct music adverts the best
way to take up the advertising space in
the magazine.

6. +
Apps
Along with websites the latest way of
reaching out to a younger audience is
through Mobile applications. Devices
such as the iPad, Android Tablets and
the Amazon Kindle are a good form of
media to distribute the magazine on.
Whether you produce an app for
download in the market or if you make
your magazine available as a
download on the kindle store or the
iBook store or even on the latest
addition of Google books.
NAM magazine is primarily aimed at a
younger audience, meaning that this
form of distribution is possibly the most
important method of selling the brand.

7. +
iPad
iPad has become one of the most popular
pieces of technology available today and
at the center or its popularity is the App
store which offers a huge range of apps
from games, office suites and now even
magazine apps.
With a younger target audience NAM
magazine would greatly benefit from an
app to boost its audience to people who
don’t like buying magazines and it
doesent have to be an app. In newer
versions of the iPad there is an iBook
store which provedes access to books,
newspapers and magazines, by releasing
a copy of the magazine through the iBook
store the audience will again be further
increased due to the advanced availability
of the magazine.

8. +
Android
Much like the iPad android tablets
have become a very popular way to
access media in many forms and with
the addition of the google books store
the audience has become much
bigger. But the bok store is not the only
way of producing a magazine on these
devices. Since Android tablets are
flash compatible they provide access
to a wide range of online media such
as a flash version of the magazine
either launched as a book, app or even
just through the web browser