Découvrez l'application Facebook & le dispositif social2-to-shop mis en place par Eram pour fêter le lancement de sa marque E-You pour les 12/25 ans.

1. e-you campaign
March 2012
Shoe brand for the 12-25 segment

2. • Campaign concept
based on Lucha Libre
to develop the brand
awareness across the
12 -25 segment
• 300 Point Of Sales
re-branded with the
Brand colour for the
6 week-campaign

3. Campaign concept
Step One
Earn points by participating to
the Photo-Contest - retrieve a
mask in your nearest shop,
take a funny photo & upload it
onto the Facebook page

5. Campaign concept
Step Two
Earn more points by playing
the battle game on the
Facebook page

6. Rewards
1 trip to Mexico
PS Vita consoles (1 every week)
Coupons - to be redeemed in
shops for all participants

7. A few figures
+10 000 fans within 6 weeks
10% of all participants have shared on
their wall
1 comment on the wall every 10
participants