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REGENERATIONAdapting to new trends, new audiences … and the new normal.,[object Object],Presented by Justin Foster,[object Object]
How We Arrived Here.,[object Object]
 Mass Commoditization,[object Object], Technology Adoption,[object Object], Gen Y Influence,[object Object]
5 Problems,[object Object],Aging audience,[object Object],  Lack of differentiation,[object Object],  Dull message,[object Object],  No story,[object Object],  Lazy marketing,[object Object]
How do you find new customers?,[object Object]
You don’t.They find you.,[object Object]
Pull vs.Push,[object Object]
Brand Regeneration
What is a Brand?,[object Object]
A relevant, meaningful presence in the marketplace. ,[object Object]
How do you stay relevant?,[object Object]
Talent,[object Object]
Style,[object Object]
Authenticity,[object Object]
Influence,[object Object]
Innovation,[object Object]
Technology,[object Object]
Youthfulness,[object Object]
3 local brands doing it right.,[object Object]
 Fishers Document Systems,[object Object], Zamzow’s,[object Object], Boise State Football,[object Object]
5 Marketing Tactics,[object Object],Earn attention,[object Object], Tell stories,[object Object], create dialog,[object Object], Be social,[object Object], Create sampling,[object Object]
Final Thought …,[object Object]
Conformity is not a strategy.,[object Object]
Web: thetricycle.comPhone: 208.841.3497Twitter: @brandmilitiaFacebook: /justinfoster,[object Object]

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Brand Regeneration

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