8. Whitepaper /
report
• Lead generation
• Social conversation drivers
•Truncated, repurposed
content
Infographics
Blogs including
3rd party
Webinars
Social tools
Meeting
Take snippets of the report
and tweet / update
status, creating interest
amongst target audience
driving along the journey
Presentation talking
around the reports and
how to action the
information within your
business
Excerpt from report with
full access after data
capture
Email
data
capture
16. I sent a couple of articles on
nutrition and wellness to a
friend with health issues.
She e-mailed me to thank
me; she appreciated that I
had been thinking about her.
“ “ Altruists
17. I share [things related to]
business interests and
exchange ideas on how to
improve our company’s
offerings to our customers.
“ “ Careerists
19. When I post controversial
things, it makes me look
engaged and
provocative, and I want to be
perceived that way. If I don’t
get a response then I know
I’ve missed my mark.
“ “ Boomerangs
20. I got a deal to the bar at the
Gansevoort Hotel e-mailed
to me. I forwarded it to a
bunch of friends and we
turned it into a girls night out.
“ “ Connectors
21. I only share things with
someone specific if I think
they will enjoy it. If they
aren’t relevant to the
material, there is no point in
sharing it with them.
“ “ Selectives
22.
23. Joe Edwards
Head of Strategy
Brand Engage
Joe.edwards@brandengage.co.uk
@brandjoe
+44 (0) 1753 866 444
CONTACT DETAILS
24. Psychology of Sharing: A study by the New York Times (2011)
Emotional wheel: Robert Plutchik's Wheel of Emotions
All images taken from various photographers from Flickr
Front page: Screen shot from Lock stock and two smoking barrels (Guy
Richie Movie)
CREDITS
Notas do Editor
Lots of content 60secs700,000 messages sent72 Hours of video uploaded Speed of adoption google+10million users in 16 days
People are filtering more - 86% of viewers watching pre-recorded television always fast forward through the commercial breaks (Deloitte 2012)And due to the amount of content our attention span has dropped to 9 seconds -golf fishWell like an explosion it leaves us with very little, hard to be competitive in such a noise landscapeTechnology has had its day
I could talk about establishing an emotional connection with your audience creates a more effective tie, and chemical imbalances with the brain that produce endorphins and all that fluffy psychological stuff (which I do actually find quite interesting)
But I’d rather talk about ROI
There’s plenty of churnIf you can manage to overcome the resource problemYou quickly move onto the next problemDelivering qualityGetting cut through
But the content your producing is making me a little sick
Emotional motivationsDesired presentation of selfRole of sharing in lifeValue of being first to share