7 Strategies to Rock Your Page's Facebook Timeline
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Not sure how to make the most of Facebook's new Timeline for Pages? This upcoming webinar will guide you through the most recent round of changes by sharing seven key strategies to help your business rock Facebook's new Timeline format.
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7 Strategies to Rock Your Page's Facebook Timeline
- 1. Presented by Brandi Palechek Digital Media Strategist www.mnwc.org Digital Learning Webinar: 7 Key Strategies to Rock Your Page’s Facebook Timeline Minnesota Women in Marketing and Communications Note: The hashtag for today’s webinar is #mwmcdlw
- 2. www.mnwc.org What You’ll Learn Today • Brand Your Timeline Cover Photo • Optimize the About Section • Take Advantage of Custom Apps • Tell Your Story with Milestones • Engagement vs. Likes • Build Your Community • Leverage Facebook Insights • Q & A
- 3. www.mnwc.org Brand Your Timeline Cover Photo • Specs for cover image: 851 x 315 • Specs for profile image: 180 x 180
- 4. www.mnwc.org Brand Your Timeline Cover Photo Restrictions for Timeline Images • Price or purchase info, such as 40% off or “download” • Contact info, such as web address, email, mailing address or other that should be in your About section • Reference to Facebook user interfaces such as “Like” or “share” • No calls to action, “Get It Now” or “Tell Your Friends” • No promotions, coupons or advertisements • Don’t infringe on copyrights or use a lot of text within the image
- 5. www.mnwc.org Brand Your Timeline Cover Photo Cover Strategy: Creative Branding
- 6. www.mnwc.org Brand Your Timeline Cover Photo Cover Strategy: Expand the Brand
- 7. www.mnwc.org Brand Your Timeline Cover Photo Cover Strategy: List Building
- 8. www.mnwc.org Brand Your Timeline Cover Photo Cover Strategy: List Building
- 9. www.mnwc.org Brand Your Timeline Cover Photo Cover Strategy: Make Them Curious
- 10. www.mnwc.org Brand Your Timeline Cover Photo Cover Strategy: Focus on Your Customer
- 11. www.mnwc.org Brand Your Timeline Cover Photo Cover Strategy: Highlight Unique Features
- 12. www.mnwc.org Brand Your Timeline Cover Photo Cover Strategy: Personal Branding
- 13. www.mnwc.org Brand Your Timeline Cover Photo Cover Strategy: Highlight Your Content
- 14. www.mnwc.org Optimize the About Section • About section varies by category • Limit to 165 characters • If you’re a local biz, your contact info will show by default (Tip: Remove your phone number to fit in your URL) • #1 Goal: Create a call to action!
- 15. www.mnwc.org Optimize the About Section
- 16. www.mnwc.org Take Advantage of Custom Apps • “Tabs” are now called “Apps” • Specs: 810 pixels wide • Specs for thumbnail: 111 x 74 pixels • Up to 12 Apps will be show on your Timeline (try to limit to 6 apps max) • Customize thumbnails to create calls to action (no customization for Photos, Likes, Video, Notes, Events) • Be strategic in placement of App thumbnails (keep the best above the fold)
- 17. www.mnwc.org Take Advantage of Custom Apps Custom Thumbnails for Apps
- 18. www.mnwc.org Tell Your Story With Milestones • Add milestones for company start date and other key moments. • Use photos and video to draw attention and bring your story to life • Include links to your website, blog, etc. within the milestones • Customize the content to your industry • Ask open ended questions to encourage fans to engage your Page
- 19. www.mnwc.org Tell Your Story With Milestones • Add milestones for company start date and other key moments • Use photos and video to draw attention and bring your story to life • Include links to your website, blog, etc. within the milestones • Customize the content to your industry • Ask open ended questions to encourage fans to engage your Page
- 20. www.mnwc.org Tell Your Story With Milestones
- 21. www.mnwc.org Highlight and Pin Posts
- 22. www.mnwc.org Timeline Page Image Dimensions • Cover photo: 851 x 315 • Profile picture: 180 x 180 • Thumbnail image: 111 x 74 • Images within Wall posts: 404 x 404 • Highlighted / Milestone images: 843 by 403
- 23. www.mnwc.org Engagement vs. Likes • Make an impression – engage your audience and get them to interact • Get the attention of fans with eye catching images • Create videos to show your expertise and gain the trust of your audience • Ask good questions, make it fun and interesting • Don’t post and run! • Use the new features available to create conversation and build your community
- 24. www.mnwc.org Build Your Community • Check out “Resent Posts By Others” to see who is talking about you and respond to their comments • Connect with new fans and welcome them to your Facebook community • Interact with other brands and individuals by using Facebook as your Page • Invite Facebook friends to become a part of your Facebook community • Use Facebook Ads to gain the attention of your fans and grow your audience
- 25. www.mnwc.org Leverage Facebook Insights • Dig through Page Insights to see when fans are interacting • Use Facebook Insights to learn more about your audience demographic • Identify popular topics by reviewing stats for Comments, Likes, and Shares • Review reports to find out which posts have gone viral and see who is talking about your brand • Tons of new good info! Use it to learn and grow!
- 26. www.mnwc.org Questions? Do you have any questions about the information covered in today’s webinar? If so, please enter them into the Chat or Question Box on your GoToWebinar Control Panel.
- 27. www.mnwc.org Let’s Get Social Facebook: http://www.facebook.com/brandi.palechek Google+: http://gplus.to/brandipal YouTube: http://www.youtube.com/brandipal LinkedIn: http://www.linkedin.com/in/brandipalechek Tumblr: http://brandipal.tumblr.com Twitter: @brandipal
- 28. www.mnwc.org Thanks for joining us today! Learning Lunch :: The Importance of Content Strategy Kristina Halverson, CEO, Brain Traffic http://www.braintraffic.com/ Thursday, May 22nd @ 11:30AM Register at http://www.mnwc.org/events/item/111. Visit MNWC.org for more information and updates on our 2012-2013 programming season.
Notas do Editor
- Hello everyone!Welcome to Twitter for Business, a Digital Learning Webinar brought to you by Minnesota Women in Marketing and Communications, the professional association of choice for women in marketing and communications.My name is Tracy Moullette. I am currently serving on the MWMC Board of Directors as Marketing Chair. I will be your host today.Our presenter today is Brandi Palechek. Brandi is a Digital Media Strategist with more than 10 years of experience working in an online marketing environment. In 2011, Brandi launched her own digital marketing consulting firm and began a career as an independent Digital Marketing Strategist. She now works within the Publishing industry to help authors and publishing companies develop and enhance their digital marketing programs.Before starting her own business, Brandi most recently worked as the Online Marketing Specialist for Minnesota publisher, Llewellyn Worldwide, Ltd. While in this position she initiated a complete rejuvenation of Llewellyn’s online marketing initiatives. Her achievements in this role include a total renovation of the publisher’s consumer and business websites, a redesign of its online promotion and email marketing programs, and the re-launch of its affiliate marketing program on the Google Affiliate Network. In 2009, Brandi helped to create social media communities for Llewellyn on the social media networks Facebook and Twitter, which have since grown to more than 63,000 fans on Facebook and over 8,000 followers on Twitter. Before leaving Llewellyn, she was a key member of a team of employees tasked with developing a mobile marketing strategy for the publisher, encompassing the creation of a mobile consumer website as well as a collection of mobile apps based on the company’s published works.Brandi is also currently serving on the MWMC Board as Vice President of Special Projects. If you would like to share your thoughts and comments on Twitter, the hashtag for this webinar is #mwmctw.
- Before we start, let’s review the agenda for today’s webinar.
- Before we start, let’s review the agenda for today’s webinar.
- Before we start, let’s review the agenda for today’s webinar.
- Before we start, let’s review the agenda for today’s webinar.
- Before we start, let’s review the agenda for today’s webinar.
- Before we start, let’s review the agenda for today’s webinar.
- Before we start, let’s review the agenda for today’s webinar.
- Before we start, let’s review the agenda for today’s webinar.
- Before we start, let’s review the agenda for today’s webinar.
- Before we start, let’s review the agenda for today’s webinar.
- Before we start, let’s review the agenda for today’s webinar.
- Before we start, let’s review the agenda for today’s webinar.
- Before we start, let’s review the agenda for today’s webinar.
- Before we start, let’s review the agenda for today’s webinar.
- Before we start, let’s review the agenda for today’s webinar.
- Before we start, let’s review the agenda for today’s webinar.
- Before we start, let’s review the agenda for today’s webinar.
- Before we start, let’s review the agenda for today’s webinar.
- Before we start, let’s review the agenda for today’s webinar.
- Before we start, let’s review the agenda for today’s webinar.
- Before we start, let’s review the agenda for today’s webinar.
- Before we start, let’s review the agenda for today’s webinar.
- Before we start, let’s review the agenda for today’s webinar.
- Before we start, let’s review the agenda for today’s webinar.
- Thank you, Brandi. We have about 10 minutes for questions. Would anyone like further information regarding the materials covered in today’s webinar?Please enter any questions you have in the “Chat” or “Question” box in the GoToWebinar User Control Panel.
- If there are no more questions, we’ll conclude today’s event. Thank you for joining us today!The next Minnesota Women in Marketing and Communications Digital Learning Webinar will be held on Tuesday, January 17th at 1:00PM CST. The topic for this upcoming online seminar will be using YouTube to promote your business. Registration for this event is now open on the MWMC website.We also have a local Women Launching Women | Casual Networking “real world” event at the Urban Eatery in Minneapolis on Tuesday January 10th from 6:00-8:00PM.You can view all of the upcoming MWMC events and learn more about our organization at our website, MNWC.org.Please take a few moments to share your feedback by completing the brief survey at the end of this webinar. A video recording of today’s event will available for all webinar registrants next week.Happy Holidays!