As a marketer or small business owner, you put a lot of resources into engaging and interacting with your Facebook fans, but are you getting a positive return on your investment? How can you ensure the time (and money) you are devoting to the world\'s largest social network is well spent?
When it comes to Facebook, it takes a well formulated plan to create measurable and meaningful results.
Using Social Media as a Powerful Business Tool Part 2
Building a Successful Facebook Marketing Program
1. Minnesota Women in Marketing
and Communications
Digital Learning Webinar:
Building a Successful Facebook
Marketing Program
Presented by
Brandi Palechek
Digital Media Strategist
Note: The hashtag for today’s webinar is #mwmcfb
www.mnwc.org
2. Agenda
• Review Facebook Website Changes
• Laying a Solid Foundation
• Growing Your Facebook Fan Base
• Managing a Facebook Community
• Measuring Your Return on Investment
• Question & Answer
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4. Laying a Solid Foundation
• Smart Lists
• Newsfeed and Ticker
• Account Settings
• Privacy Settings
• Subscriptions
• Facebook Timeline
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5. Growing Your Facebook Fan Base
• Smart Lists
• Newsfeed and Ticker
• Account Settings
• Privacy Settings
• Subscriptions
• Facebook Timeline
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6. Managing a Facebook Community
• Smart Lists
• Newsfeed and Ticker
• Account Settings
• Privacy Settings
• Subscriptions
• Facebook Timeline
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7. Measuring Your ROI
• Monitoring community growth
• Post Likes, Comments, and Shares
• Key statistics from Facebook Insights
• Google Analytics Reporting
• Adding Google Tracking URLs
• 3rd Party Social Media reporting tools
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8. Additional Resources
Facebook Success Summit 2011
by SocialMediaExaminer.com
Facebook All-in-One Marketing for Dummies
by Amy Porterfield, Phyllis Khare, Andrea Vahl
Likeable Social Media: How to Delight Your Customers,
Create an Irresistible Brand, and Be Generally Amazing on
Facebook (And Other Social Networks)
by Dave Kerpen
The New Relationship Marketing: How to Build a Large,
Loyal, Profitable Network Using the Social Web
by Mari Smith
www.mnwc.org
9. Question & Answer
Do you have any questions
about the information
covered in today’s
webinar?
If so, please enter them
into the Chat Box on your
GoToWebinar Control
Panel.
www.mnwc.org
10. Connect with Me
Email: brandipalechek@comcast.net
Facebook: http://www.facebook.com/brandi.palechek
Google+: http://gplus.to/brandipal
LinkedIn: http://www.linkedin.com/in/brandipalechek
Tumblr: http://brandipal.tumblr.com
Twitter: @brandipal
www.mnwc.org
11. Conclusion
Thanks for joining us today!
Join us for our next Digital Learning Webinar:
Leveraging LinkedIn for Professional Success
Tuesday, November 22nd@ 1:00PM CST
Register at http://www.mnwc.org/events/item/93
Please visit MNWC.org for a current calendar of upcoming events.
www.mnwc.org
Hello everyone!Welcome to Building a Successful Facebook Marketing Program, a Digital Learning Webinar brought to you by Minnesota Women in Marketing and Communications, the professional association of choice for women in marketing and communications.My name is Brandi Palechek. I will be your presenter and host today. I am a Digital Media Strategist with more than 10 years of experience working in an online marketing environment. During the last 4 years I worked as the Online Marketing Specialist for Minnesota publisher, Llewellyn Worldwide. I spent the last two years developing and launching the social media strategies for Llewellyn’s three imprints, Llewellyn, Flux, and Midnight Ink. I am also currently serving on the MWMC Board as Vice President of Special Projects. If you would like to share your thoughts and comments on Twitter, the hashtag for this webinar is #mwmcfb.
Before we start, let’s review the agenda for this session.
Before we start, let’s review the agenda for this session.
Before we start, let’s review the agenda for this session.
Before we start, let’s review the agenda for this session.
Before we start, let’s review the agenda for this session.
Before we start, let’s review the agenda for this session.
Before we start, let’s review the agenda for this session.
Before we start, let’s review the agenda for this session.
Before we start, let’s review the agenda for this session.
Before we start, let’s review the agenda for this session.
Before we start, let’s review the agenda for this session.
Before we start, let’s review the agenda for this session.
Before we start, let’s review the agenda for this session.
Before we start, let’s review the agenda for this session.
Before we start, let’s review the agenda for this session.
Before we start, let’s review the agenda for this session.
Before we start, let’s review the agenda for this session.
Before we start, let’s review the agenda for this session.
Before we start, let’s review the agenda for this session.
Before we start, let’s review the agenda for this session.
Before we start, let’s review the agenda for this session.
Before we start, let’s review the agenda for this session.
Before we start, let’s review the agenda for this session.
Before we start, let’s review the agenda for this session.