Curious about the entrepreneurial adventure behind inspiring brands, Brand and Strategic Professional Martijn Arets decided to quit his job, hand in his lease car, ignore all uncertainties and follow his dream. For five months, he travelled more than 15,000 kilometres across Europe in a one-of-a-kind 1971 Volkswagen T2 camper van, meeting with the founders, CEOs and brand managers of 20 authentic European brands in what was to prove a unique trip: Brand Expedition. On popular demand, he has bundled the lessons and stories behind 20 appealing European brands such as Lego, Mini, Skype, The Body Shop and Adidas to create Brand Expedition, the book. More information? Check www.brand-expedition.com or send Martijn a Tweet: @martijnarets.

1. READ OUT LOUD
THE STORY BEHIND
OLYMPIC
GAMES
TWITTERING FROM THE OLYMPICS

2. BEFORE YOU START….
please look into your camera and tell
us slowly your name, city and
country… Then you can start reading
this paragraph out loud… Have fun!

3. The Olympic flag, with its five colored
rings, was not yet the event’s logo. The
rings were sported for the first time
during the Olympic summer games in
Antwerp in 1920. The image unites all
countries, since every country in the

4. world has at least one of these colors in
its flag. “The 1896 Games were a great
success and became the largest sports
event in the world. In London, in 2012,
there will be approximately 10,500
athletes at the Summer Games,

5. representing the largest number of
countries ever. We are also involving an
increasingly wide group of athletes in
the games. However, we have limited
the number of sports, disciplines and
athletes – in order to guarantee the

6. authenticity of the Games and to
simplify the organization of the Games
somewhat, so that as many cities as
possible can qualify for organizing
them.” The fact that the organization of
the Games is not something to be

7. that the organization of the Games is
not something to be underestimated, is
evidenced by the number of volunteers
necessary to support the Games. In
London, in 2012, there will be 70,000 of
them!

8. - END OF RECORDING-