Customers, Friends, Fans, Lovers of Amazing Customer Service, You’ve heard us say it from the very beginning. Customers are people, and people use social media. Really. Everybody does. And they’re not just using it to share photos and talk with friends. Research shows that customers now spend more time on social media than ever, and they’re increasingly using it — rather than email or call centers — to communicate with their favorite brands. It follows that the most relevant customer service is now taking place through social channels. Social customer care isn’t just logical, it’s also faster, simpler, and more efficient than legacy helpdesks. We’re not the only ones witnessing this shift. Some of the world’s largest brands, like Vodafone, T-Mobile and GE Money are changing their approach to customer service and investing in new technology that integrates digital customer service channels like Facebook, Twitter, Instagram, email, live chat and discussion forums into one streamlined interface. The writing’s on the wall, (or the screen, as it were): customers want to be able to communicate with brands instantly through social media, and the smartest companies are already obliging. But the complexity of social media conversations and the proliferation of social channels make it difficult for brands to keep up with all the chatter. That’s why we’re thrilled to announce the launch of the new Brand Embassy. It has a host of features that make it sweeter than ever before. It’s sophisticated, it’s beautiful and it’s incredibly easy to use. We hope you’re as excited as we are about the new Brand Embassy. The future of social customer has arrived.

1. “The New Brand Embassy is Here!”
@brand_embassy, Product Launch Webinar, June 11th
2015

2. Your Speakers Today
Vit Horky My Tran Martin Svarc Stephan Delbos

3. Global leader in social customer service
100+ Enterprise Clients, 100m Happy Consumers
USA
Colombia
Spain
Portugal
Germany
UK
Netherlands
Czech Republic
Slovakia
Dubai
Global leader in Telco and Europe

4. 67% used Social Media for servicing,
only 33% for marketing
JD Power, 2013

5. 22 million questions asked
on FB & TW in 2014
Volume of Social Customer Care by Industry on Twitter. Source: Socialbakers, 2015

6. 74% of consumers use 3+ channels
to access customer service
ICMI, 2014

7. 4x more people use SM to escalate
complaints compared to last year
The Institute of Customer Service, 2015

8. 45-54 year olds share customer experience
on SM more than 18-24 year olds
The Institute of Customer Service, 2015

9. Top 4 Customer Service Challenges

10. Social is complex and messy
Top 4 Customer Service Challenges

11. Social is complex and messy
It needs to be integrated
Top 4 Customer Service Challenges

12. Top 4 Customer Service Challenges
Social is complex and messy
It needs to be integrated
It needs to be personal at large scale

13. Social is complex and messy
It needs to be integrated
It needs to be personal at large scale
It needs to be fast, no internal hassle.
Top 4 Customer Service Challenges

14. The new Brand Embassy is here!
www.brandembassy.com/signup

15. 30-day free trial for all
Starting at $70 per user/month.
www.brandembassy.com/signup

16. Thank you.
Vit Horky My Tran Martin Svarc Stephan Delbos
www.brandembassy.com