Industries are colliding and new technology is emerging. A quick look at the trends and technology in new reading applications like Flipboard and Zite, and how they impact us and the world.
More than words, The changing face of reading | The advent of algorithmic & curated content
1. Title
More than Words
The changing face of reading | Advent of Algorithmic & Curated Content
Subtitle
Read.Me | Like.Me | News.Me | Share.Me | +1.Me | Feed.Me | Overload.Me
2. Title
T.M.I.
too much information
A good portion of technologies we see today are about
consolidating information, organizing information,
and making information relevant to us.
Copyright, Thomas Wong, clearballoondog.wordpress.com
Extra Text
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3. Title
Estimated 70 million iPads sold
At least 1 in 10 iPad users have reading
apps installed
+
The way we consume content is changing
Subtitle
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4. It took a mix of right ingredients for reading on
tablets to really take off
Title
UI Social
Wireless
Reading
Curation User Focus
Apps
iPad Desirable
Hardware
Algorithms
Battery Life
Subtitle
Ecosystem
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5. Technology Giants
Apple Newstand
Title
Tencent 腾讯爱看
Behemoths awaken
Technology giants & big media companies are
Netease 网易阅读 now participating in the
Yahoo Livestand
reading app market
Google Currents
Facebook Washington Post Reader
Media Companies
Twitter & Summify
CNN Zite
Startups
Aol Editions
Flipboard
Flud Pulse Zaker
News.me Feedly Skygrid
Smartr News 360 Subtitle Float
Streamglider Nine Connections Taptu
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6. Search engine wars are mostly over & online
advertising has matured
Title
Internet
Browser Explorer, Firefox, Chro
me, Safari
Portals Yahoo | Online Ad Networks & CPM
Search Engines Google | Targeted Online Ads CPC
Aggregation, News & Reading, Content Curation Fragmented
Social Facebook
Unproven Revenue Model
Smart Phones Apple & Google
Foursquare, Facebook, Frag
Geo-location mented
Early Internet Days
Subtitle Today
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7. Title
Reading
+ Mobile
= Online ads, content and services
which are more contextual, relevant
and targeted
Social
Reading apps could power the
Subtitle next evolutionary step
of online ads
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8. Consolidating and organizing information is not Title
new, we are in stage 3.5
Really
Classical Social
Portable
Era Era
Era
Stage 1 Stage 2 Stage 3
Excite Geocities iPad
Netscape Portal Blogger Flipboard
Magellan Friendster Android
Lycos Twitter
Google Facebook
Yahoo 微薄
Hootsuite
Subtitle
We’ve been trying to organize information online since it
started, the effort to collect, segment and filter has
persisted but our tools evolve.
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9. The Classical Era was functional & gave us
portals, feeds & aggregation tools
Title
IP Addresses Domain Names
165.9.34.50 www.pizzahut.com
Static Portals Dynamic Portals
Directories
Mozilla
Yahoo
Search Engines Feeds Customizable Portals
RSS
Lycos Netscape Portal
Atom
Magellan Google IG
Excite
Dogpile
Google
Aggregators 1.0
Google Reader
Usenet / Newsgroups
Subtitle
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10. The Social Era was about connectedness
Title
WYSIWYG Blogs
Hotdog Blogger
Frontpage Blogspot
Geocities
Social Networking Sites Microblogs
Personal Websites Friendster Twitter
Orkut Mixi
Angelfire
Myspace Weibo
Geocities
Facebook
Google+
Subtitle
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11. The really Portable Era gave us the iPad & its
ecosystem of Apps
Title
iPad
Tablets
App store
Smartphones Feed Readers
Windows Mobile
iOS | iPhone
Android
Subtitle
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12. Reading apps & new aggregation tools came out of
the social & portable era
Title
Aggregators 1.0 Classical Era
IP Addresses Domain Names
Static Portals Dynamic Portals
Directories `
Search Engines Aggregators 2.0
Usenet / Newsgroups Feeds Customizable Portals
Social Era
Social Networking Sites
Aggregators 3.0
` Reading Apps
WYSIWYG Blogs ` Microblogs
` `
` Personal Websites
Portable Era
Subtitle
iPad
Tablets
` Smartphones Appstore Feed Readers
`
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13. Aggregation technology of the past began roping in
feeds from various social sources
Title
Aggregators 1.0 Classical Era
IP Addresses Domain Names
Static Portals Dynamic Portals
Directories `
Search Engines Aggregators 2.0
Usenet / Newsgroups Feeds Customizable Portals
Hootsuite
Trap.it
Intigi
Summify
Social Era
Social Networking Sites
`
WYSIWYG Blogs ` Microblogs
` `
` Personal Websites
Subtitle
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14. Portable devices like the iPad took aggregation &
content to new heights
Title
Aggregators 1.0 Classical Era
IP Addresses Domain Names
Static Portals Dynamic Portals
Aggregators 2.0
Directories `
Search Engines
Usenet / Newsgroups Feeds Customizable Portals
Social Era
Social Networking Sites
` Aggregators 3.0
Blogs Microblogs Reading Apps
WYSIWYG
`
` `
Flipboard | Zite | Flud
Pulse | Taptu | Intigi News360
` Personal Websites | Summify
Pixable | Zaker
Currents | Editions
Portable Era Livestand | Newstand
iPad Subtitle Washington Post Reader
Feedly | Skygrid | Float
Nine Connections
Tablets Smartr | Streamglider
News.me | Tencent
Netease
` Smartphones Appstore Feed Readers
`
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15. Future Features & Trends
Title
Deeper Learning B2B
Social Algorithms Focus
Collapsing User
Offline Access
Grouping Experience
Subtitle
Reading apps could integrate these features to help users get more relevant content
from their news and social feeds, making information constantly accessible, as well as
designing apps to be easy and engaging to use.
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16. Content strategy will be increasingly important
SEO & SEM strategies will need to change
Title
Marketer
Social media plans may need to be revised
Potential new channel to reach customers & leads
Expect more apps to flood the reading app space
Normal Hopefully better features in the near future
Support apps which put focus on the user
User
A good chance reading apps will impact traditional media
Test it or work with it? (eg The Atlantic & Pulse, Washington Post & Facebook)
Publishing
Ignore it?
Media Work against it?
Drive it? (CNN & Zite)
Subtitle
How now brown cow?
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