How to get found with inbound marketing

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BrainSell Technologies

Negócios Tecnologia

How to Get Found
With Inbound
Marketing
Wednesday, July 24th 2013
1:30 PM EST
Stewart Sylvester
Inbound Marketing Manager
BrainSell Technologies
@StewartSylvest1
Sonja Fridell
General Manager
BrainSell Technologies
@sfridell

Now they are... educated savvy
researchers

Outbound Marketing was About
PUSHING your Product

Inbound Marketing is About Pulling
People In...

•Become an Expert
•Gain a Following
•Have People Reaching Out to YOU
With Inbound Marketing You Can...

BrainSell's Inbound Marketing Circle
BrainSell's Topsfield office whiteboard wall.

How To Get Found with Inbound
#1) Write an engaging and helpful blog post - on something
relevant to your industry - with a CTA to capture leads.
#2) Promote your post on social media outlets: LinkedIn, Twitter,
Facebook, Tumblr, and Pinterest (if you have cool images ...
which you absolutely should).
#3) If it's a really cool blog post with a whitepaper or
other CTA attached to it - do a press release on it.

How To Get Found with Inbound
#4) Leads come in:
screenshots of Sonja in our Marketing
Automation solution - Net-Results
#5) Scored in Marketing Automation:

How To Get Found with Inbound
#6) Assigned to a salesperson in CRM and sold
Screenshot of Sonja in our CRM instance - SugarCRM

•Hootsuite/TweetDeck (twitter, facebook,
linkedin)
•BufferApp.com
•Google Analytics
•Feedly.com
•Google Marketplace
• www.google.com/addurl
•Feedburner
•Wordpress, Blogger, Tumblr
•Weebly (site builder with forms)
•Woofoo forms, Google forms
•Marketing automation(Hubspot, Pardot, Net-Results)
BrainSell's Favorite Free Tools

In Closing
•Inbound marketing WORKS!
•Customers have changed, have you?
•Be valuable and social
•Use the Inbound Circle!
•Embrace technology
•Watch the leads come in and deals close

Next week:
Learn how to convert Inbound leads to deals won using
Marketing Automation and CRM.

Now What?
Tweet with us! @brainsell
5 Ways to Improve Lead Generation on Your Website - Download Whitepaper
http://forms.brainsell.net/how-to-create-effective-inbound-marketing-campaigns/

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How to get found with inbound marketing

1. How to Get Found With Inbound Marketing Wednesday, July 24th 2013 1:30 PM EST Stewart Sylvester Inbound Marketing Manager BrainSell Technologies @StewartSylvest1 Sonja Fridell General Manager BrainSell Technologies @sfridell

2. @brainsell

3. What Downturn?

4. Customers Have Changed

5. Now they are... educated savvy researchers

6. Outbound Marketing was About PUSHING your Product

7. So What Is Inbound Marketing?

8. Inbound Marketing is About Pulling People In...

9. •Become an Expert •Gain a Following •Have People Reaching Out to YOU With Inbound Marketing You Can...

10. BrainSell's Inbound Marketing Circle BrainSell's Topsfield office whiteboard wall.

11. How To Get Found with Inbound #1) Write an engaging and helpful blog post - on something relevant to your industry - with a CTA to capture leads. #2) Promote your post on social media outlets: LinkedIn, Twitter, Facebook, Tumblr, and Pinterest (if you have cool images ... which you absolutely should). #3) If it's a really cool blog post with a whitepaper or other CTA attached to it - do a press release on it.

12. How To Get Found with Inbound #4) Leads come in: screenshots of Sonja in our Marketing Automation solution - Net-Results #5) Scored in Marketing Automation:

13. How To Get Found with Inbound #6) Assigned to a salesperson in CRM and sold Screenshot of Sonja in our CRM instance - SugarCRM

14. •Hootsuite/TweetDeck (twitter, facebook, linkedin) •BufferApp.com •Google Analytics •Feedly.com •Google Marketplace • www.google.com/addurl •Feedburner •Wordpress, Blogger, Tumblr •Weebly (site builder with forms) •Woofoo forms, Google forms •Marketing automation(Hubspot, Pardot, Net-Results) BrainSell's Favorite Free Tools

15. In Closing •Inbound marketing WORKS! •Customers have changed, have you? •Be valuable and social •Use the Inbound Circle! •Embrace technology •Watch the leads come in and deals close

16. Next week: Learn how to convert Inbound leads to deals won using Marketing Automation and CRM.

17. Now What? Tweet with us! @brainsell 5 Ways to Improve Lead Generation on Your Website - Download Whitepaper http://forms.brainsell.net/how-to-create-effective-inbound-marketing-campaigns/

How to get found with inbound marketing

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How to get found with inbound marketing