1. Dear Fellow Discussion Group Member,
I wanted to thank you for accepting my invitation to be connected on Linked In.
My objective in reaching out to you is to share the fruit of 24 months of independent research on
employee engagement – How to engage a global corporate workforce - that I have completed
and which I feel offers a good global & cross-cultural starting point for a “new way forward” for
individuals like you and I wanting to lead organizations and develop employee potential in order to
succeed in today’s emerging post-crisis & global environment and economy http://slidesha.re/gBv isr .
As a starting point for reflection I suggest the following article about how the changes Harvard
Business School’s MBA program recently announced http://poetsandquants.com/2011/01/24/what- business-reall y-thinks-of-the- mba/
were largely informed by research that resulted in the 2010 book “Rethinking the MBA: Business
Education at a Crossroads ” http://slidesha.re/fmjG7K by HBS professors Srikant M. Datar, David A. Garvin,
and research associate Patrick G. Cullen
There is no catch; you don’t have to do anything you don’t want to – I am just sharing my research
with you by putting it at your “virtual” disposal for consultation whenever you desire. As I move
forward I will keep you posted and continue to personally inform you of progress made as my idea
moves forward.
As well as you, I invited various other members from the following discussion groups that I am
involved in to be “LinkedIn”:
Eurodisney Opening Crew1992 CEO Dilemma & HR Dilemma
Bilingual Professionals (French/English) EAPT (European Association ofPsychological Type)
Global Leader 2.0 MBTI Professionals
Corporate University and Learning & Development - Old Stamfordians
Sociocracy The MBTI/Myers-Briggs Type Indicator Assessment
L’Observatoire des Tendances Organization and DevelopmentNetwork
Top linked HR Professionals ChiefLearning Officer Magazine
Connecting Retail HR Disney & The Walt Disney Company Alumni
France Business & Professional Network Learning & DevelopmentProfessionals
RH Info Linked HR
HR & Talent Managementexecutives Theme Park Professionals
Membres de l’ANDRH LinkedIn HR Think Tank
Star Performers career network Strategic business transformations & change management
To date over 1000 group members have accepted my invitation; all of whom have consequently
received this communication. To date (updated 26 03 11) the reach of our cooperation has the
following potential in terms of regional and industry access:
Regional Access Top locations in your network:
5% 1. Greater New York CityArea
3% 2. Paris Area, France
3% 3. Mumbai Area, India
2% 4. New Delhi Area, India
2% 5. San Francisco BayArea
2. Connections are in 306 locations but network gives access to 2,006 additional locations,including: Brazil - Kansas City, Missouri Area
- Canada
Fastest growing locations in your network: Greater New York City Area - Paris Area, France - London,United Kingdom
Industry Access Top industriesin your network:
11% 1. InformationTechnologyandServices
10% 2. HumanResources
5% 3. StaffingandRecruiting
4% 4. MarketingandAdvertising
4% 5. Management Consulting
Connections are in 122 industries but network gives access to 148 additional industries, including: Semiconductors - Security and
Investigations - International Affairs
Fastest growing industries in your network: Information -Technology and Services - Human Resources - Management Consulting
My quest and research started two years ago, in March 2009. In January 2009 as the Director of
Mobility, Communication and Learning for the Hertz Corporations post-transformation global
Customer Experience Program my brief was to integrate both the Human Resources new Centre
of Excellence & Employer of Choice branding initiatives and the Global Customer Experience
Branding http://slidesha.re/fqRnMK initiatives in order to engage a corporation in a new global customer
experience - a best in class experience for all involved http://slidesha.re/h6lWAL.
However, when the Hertz Corporation laid off 4000 employees worldwide in January 2009
http://slidesha.re/eLWkPs, I along with 3999 others from around the globe, was literally whipped out to sea by
the brewing global economic crisis. Inspired and motivated by the Customer Experience Vision
championed by Hertz and for which I had been working http://slidesha.re/hLJstp, I decided to continue to
work on employee engagement http://slidesha.re/f MMYn9 inwhat has become a long sabbatical that has
allowed me to turn my 2009 engagement strategy into a concept that I have baptized Human
Sigma Made in France.
The building of my concept started back in May 2009 on Facebook following my return to France
after having being certified in the Interstrength Method with Dr. Linda Berens http://slidesha.re/f oarjA and
her team in Huntington Beach, CA. I have been fortunate enough to engage over 1000 of my
former friends and colleagues from the Walt Disney Company http://slidesha.re/ebpAuL, the Hertz
Corporation, Truffaut (http://slidesha.re/hHNVuP) & Photo Service http://slidesha.re/f Wz7G3 in the evolution of my
thinking and consequent realization of my vision and work over the last two years (Facebook
http://slidesha.re/gp20SR & The “building of” Human Sigma Made in France).
Presented as an animated video with written comments, Human Sigma Made in France,
http://slidesha.re/bqRrbL uses modern technology to bring to life the culmination of different lessons learned
from the various work experiences I’ve had across the world and in very different companies and
cultures.
My reason for sharing is twofold; firstly I want to share the passion for human resources, employee
engagement & storytelling that I learned from my 13 years spent with the Walt Disney Company
http://slidesha.re/eIhk4A both in the US http://slidesha.re/dTf wwH and in France http://slidesha.re/hwLpVk ; secondly, I wanted to
share with you the findings of my work and the concept that I have come up with that I have
baptized, Human Sigma Made in France as well as those at the source of the various ideas and
approaches that I have closely studied and integrated into my concept “Human Sigma Made in
France”.
3. Human Sigma Made in France Ingredients:
Holacracy – HolacracyOne http://www.holacracy.org/
Dr. Linda V. Beren’s & The Interstrength Method http://www.interstrength.com/
Sociocracy - Integral Governance Institute http://sociocratie.unblog.fr/
The MBTI tool and Jungian psychology http://www.osiris-conseil.com
Gallup’s Human Sigma and Behavioral Economics http://slidesha.re/hXFhxX
Daniel Pink and his best-seller “A Whole New Mind” http://www.danpink.com
Daniel Pink’s new bestseller “DRIVE” http://slidesha.re/ii4FYZ
Denis Snow’s, “Lessons from the Mouse” http://snowassociates.com
Lee Cockerell’s, “Creating Magic” http://www.leecockerell.com
Graham Keen and behavioural cultural change http://www.grahamkeen.com/
Human Sigma Made in France also integrates the many lessons learned from The Hertz
Corporation http://slidesha.re/hl2Eju where the Myers-Briggs Type Indicator or MBTI was used in Europe as
a potent means of bettering cross-cultural communication, self understanding and teamwork. The
MBTI was introduced in Hertz France and as an engaging way of accompanying the
transformation of a non-English speaking corporate culture http://slidesha.re/dMbLZx; a transformation
orchestrated globally by the Hertz Corporation, headquartered in Park Ridge, New York.
Human Sigma Made in France uses storytelling skills to integrate the balanced scorecard
concept and new 21st Century Corporate Vision, Mission and Value statements and uses Linda
Beren’s Interstrength Method to provide the “self discovery” & dynamics http://slidesha.re/foarjA necessary
to unanimously engage and integrate stakeholders into a constant employee/customer process of
“live learning”- an experience often referred to as the reality of our daily lives or more rationally as
the day to day in and outs of “Customer Experience” & “Work life”. Incidentally, this is the same
work life that employee engagement research informs us that “the actors” are screaming out to be
a part of and that requires managers at all levels to become skilled storytellers. An article I wrote
for a recent Portfolio International Newsletter will give you further information on this subject
http://slidesha.re/f 0tjAA.
There are some very interesting new paradigms being proposed around the world by different
schools of thought that address the change that is needed in how we can run our companies
(governance) in the emerging, post-crisis “new global economy”. Remember what Thomas
Friedman said about Globalization 3.0 (which started with the millennium bug) in his book “The
World is Flat? (http://slidesha.re/hbIBDH). Tom said that Globalization 3.0 is all about “the individual” -
individuals can for the first time ever sell their skills and achievements and work anywhere in the
world by engaging themselves with whomever they want and all by creating a win-win situation for
all involved. Human Sigma Made in France is my vision and my ideas that I offer as a starting
point for some form of global discussion amongst a broad representation of Group Members or
stakeholders http://slidesha.re/eOqDbU.
We all have thousands of experiences that can provide the foundation for stories that help
perpetuate an idea, concept, or culture. You simply have to think about those things that have had
an impact on you, a customer, or an employee. I am saying that it is important for you to become a
good storyteller; however, good storytellers were poor storytellers first. Good storytellers got to be
good by telling stories. That's really the only way to get good at it.
I can tell you that a good story for business has three components: the setup, the story itself, and
the point. The setup tells the listener why you are telling the story. The setup doesn't give away the
ending, but it lets the listener know that the story is about having fun, or the importance of
4. providing good service, etc http://slidesha.re/hsJ3Y5. The story itself is exactly that and it will get better each
time you tell it. The point tells the listener about the lesson the story illustrates & provides the
foundation for a discussion on methods for maintaining the dignity of an employee while taking
corrective action.
Human Sigma Made in France assures the integration of people (employee and customer
experience) and internal processes by engaging them in corporate strategy which is rolled out in
real-time as a story.
The Art and Skill of Storytelling………….…http://slidesha.re/h2oXkf Once upon a time on the
14 September 2005, a car rental company changed forever when the Ford Motor Company
confirmed its intent to sell its Hertz rental car subsidiary to a group of private investors in a deal
valued at €15 billion ($US 19 million). The sale made was one of the largest ever to a group of
equity firms and allowed Ford to cash in on one of its most valuable assets as it faced falling
profits in its manufacturing operations. Ford received $US 5.6 billion in cash for Hertz which was
at the time the largest car rental company in the US as well as being the only global car rental
company – a laureate that Hertz has maintained to date.
This sale put Hertz, a company that had been owned by public corporations for much of its 87 year
history, under the control of three private equity investment firms: Clayton Dubilier & Rice, the
Carlyle Group and Merrill Lynch Global Private Equity. To finance the deal, the investors used
$US 2.3 billion in cash and assumed the remaining amount as debt.
Today Hertz is a 90+-year old company with a rich legacy of industry leadership and service and
with a “new mission” to be the most efficient, high quality, customer focused company in
the rental markets the company serves and moves into. In support of this mission, the
company has undergone a 3+year worldwide reorganization program (which commenced at the
beginning of 2007) in order to operate more efficiently, as well as further improve customer service
and employee satisfaction.
As part of the overall global reorganization of Hertz that followed, departmental functions were
transformed into global centers of excellence, whereas previously the functions operated on a
country or US or other regional basis. The HR function is a key example of this initiative.
Previously, the HR teams in each of Hertz's company owned (corporate) countries had previously
operated fairly autonomously, each with country-driven approaches to their own markets, and with
RAC and HERC teams operating separately. Now, however, as a result of the reorganization of
the global HR function, all HR employees from all countries across both RAC and HERC are part
of one global HR team, which is organized into closely linked, pan geographic HR disciplines.
Hertz’s new CEO, Mark FRISSORA, (appointed July 2006) communicated in December 2006 & by
global webcast to all Hertz employees worldwide the new corporate Vision, Mission and Values
and corporate objective of becoming a best-in-class Corporation and an employer of choice
http://slidesha.re/f ajNmw. Marching orders were clearly given to transform the Corporation into an
"Employer of Choice" - in order to both attract and retain the best talent in the industry. Hertz
consequently implemented on a global scale, a number of far-reaching initiatives to develop the
company as a ' best in class' employer, and carefully measured employee views of progress
through bi-annual employee pulse surveys. Furthermore, a specialist task force within the HR
group completed a Global Employee Retention Project to address seven key areas relating to
employee retention: Attracting new employees; Recruiting new employees; Integrating new
employees; Rewarding employees; Growth & Career Opportunities; Managing & Engaging
employees and Separating from employees.
I was very fortunate to have been part of this incredible Corporate and HR Transformational
process, as Hertz France’s Training & Development Director http://slidesha.re/hf Kzsu and as one of two
Pulse coordinators (employee satisfaction) for Hertz France and finally as the Global Customer
5. Experience’s employee engagement guru . Using the balanced scorecard concept and new
Corporate vision, Mission and Value statements to lead, guide and inspire local workforces our
objective was to create one common identity for the global customer experience program; a
common identity closely aligned with the overall identity of the global organization: an identity
which helped conveys to both internal and external audiences worldwide that Hertz is indeed an
exciting and rewarding company to work for.
Measure 2011 – read the transcript of Hertz Global Holdings conference call and CEO Mark
Frissora’s comments at recent presentation of Hertz Global Holdings 2010 and 4th quarter results
in February 2011. http://slidesha.re/dVau3a.
This experience nourished the building of my new Human Sigma Made in France storytelling
concept that I am honored to share for with you and other group members as a starting point for
discussing together globally a “new way forward” as to just how corporate governance and
employee engagement are integrated into real-time operations in order to drive discretionary effort
and employee “best place to work” initiatives; all by creating win-win experiences kindled by the
intrinsic motivation of all involved. http://slidesha.re/gUJuGL
My approach to answer the question as to “just how does one actually engage a global
workforce”? was guided by the Research on "Best in Class" Customer Experiences performed
across several different industries - a study commissioned by the London Business School
Summer School 2008 for Hertz; storytelling was the methodology that was to be used to integrate
the customer and employee into one experience; a concept known as Human Sigma as presented
by Professor John Fleming of the Gallup Organization is his book Human Sigma http://slidesha.re/e6Mi0n.
The Gallup Organizations work on Behavioral Economics http://slidesha.re/hXFhxX was also a key business
approach that inspired my concept Human Sigma made in France.
The desired final state (modeled after the Hertz Corporations 2005 - 2009 transformation) was a
new and transformed agile and global organization that had metamorphosed itself into a "Best in
Class Company" and an "Employer of Choice" both on the inside and the outside. We are Hertz,
they’re not http://slidesha.re/ehbtOK – a company where the engagement, sheer passion and incredible
storytelling skills demonstrated by employees all around the world, fuels discretionary effort and
engages a “global workforce” in the constant and often mundane process that can be everyday
life…….a true example of doing more with less by creating a win-win situation for all involved. As
said David Wasserman, a partner at Clayton who negotiated the terms of the sale of the Hertz
Rental Car Company with Ford back in 2005: “I think there’s no doubt at the end of the day that
this was a win-win-win transaction. It demonstrates the power of private equity in helping
corporations restructure their balance sheets”.
Thank you for taking the time to read this mail and to look at my presentation. If your interest is
sparked and you desire to learn more please visit my LinkedIn Profile Page where different
aspects of my concept are presented along with my credentials http://slidesha.re/9y xdbw
I look forward to engaging you in further discussion and exchange with you at a future
date.
Best regards and warmest greetings from Paris,
Simon PENNY