6. economic environment is challenging
traditional fundraising
channels (events, direct mail)
are less effective
government funding is
uncertain
more competition for
foundation and corporate $
11. Social Media:
a fusion of sociology and technology,
transforming monologue (one to many)
into dialog (many to many)
12. Social Media:
it describes the online tools that people
use to share content, profiles, opinions,
insights, experiences, perspectives and
media itself.
13. Social Media message boards
tools include:
wikis
networks
Blogs
bookmarks
communities
vlogs
14. examples of social media :
social network blog aggregator & search news sharing
reference
video sharing
presence apps
photo sharing niche social network virtual reality
16. 4th most-trafficked website in the world
Source: Facebook.com Statistics
1,192,000,000 monthly visits
Source: Compete, Inc.
752% Growth Rate in ’08
Source: Compete, Inc.
4.5m monthly unique visitors
Source: Compete, Inc.
59m unique visitors monthly Jan. ‘09
Source: Compete, Inc.
14b user comments
Source: Forrester.com
17. “It is not the strongest of the
species that survives, nor the
most intelligent that survives.
It is the one that is the most
adaptable to change”
- Charles Darwin
39. 288k followers on twitter
5.5m supports on facebook
1.5m user accounts
$600m raised
150,000 events
Chris Hughes,
facebook co-founder,
developed
MyBarackObama.com
social media strategy
40. and they did it.....
organized a
in 175+ Cites
raising
$250,000
