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Banking on Social Media


Brad Garland, CEO
brad@banktastic.com         Banktastic.com
SocialStratus




                Banktastic.com
“Web 2.0 is the network as platform, spanning
all connected devices; Web 2.0 applications are
those that make the most of the intrinsic
advantages of that platform: delivering software
as a continually-updated service that gets
better the more people use it, consuming and
remixing data from multiple sources, including
individual users, while providing their own data
and services in a form that allows remixing by
others, creating network effects through an
quot;architecture of participation,quot; and going
beyond the page metaphor of Web 1.0 to
deliver rich user experiences.”
- Tim O’Reilly
“network as a platform”
                               “rich user experiences”

     “architecture of participation”


 “a collective intelligence”



               “wisdom of crowds”
2
    Banktastic.com
Technology Shift


                   Banktastic.com
Locations




            Banktastic.com
Machines




           Banktastic.com
Documents




Web 1.0               Banktastic.com
People




Web 2.0            Banktastic.com
Cultural Shift


                 Banktastic.com
News

Information

Mass Media

Advertising

   Data

              Banktastic.com
Read-Only Culture




                    Banktastic.com
News             Blogs

Information        Wiki’s

Mass Media    Video/Podcasts

Advertising   Personal Reviews

   Data        Niche Content

                     Banktastic.com
Read-Write Culture




                     Banktastic.com
Banktastic.com
Banktastic.com
Banktastic.com
Banktastic.com
Email is Dead


                Banktastic.com
Banktastic.com
Banktastic.com
Banktastic.com
Banktastic.com
Banktastic.com
Banktastic.com
Banktastic.com
Banktastic.com
Hanging Out
Marriage Proposals
Insurance Quotes
Recommendations
Weather Warnings
Live Coverage
Customer Service

Vendors are connecting with
their consumers this way...by
just listening.




        Banktastic.com
YouTube killed
 the TV star


                 Banktastic.com
Banktastic.com
Banktastic.com
Banktastic.com
Case Study


             Banktastic.com
Banktastic.com
Banktastic.com
Banktastic.com
Banktastic.com
Banktastic.com
Banktastic.com
Banktastic.com
Web 2.0
Financial Services



                     Banktastic.com
Banktastic.com
Banktastic.com
Banktastic.com
Banktastic.com
Banktastic.com
Source: Nancy Feig | financetech.com   Banktastic.com
Banktastic.com
Banktastic.com
Generation
‘Connected’



              Banktastic.com
KateGarland.com




                  Banktastic.com
Banktastic.com
Thanks for your time.

              Interested in your own private community?
                           Come talk to me!




Brad Garland, CEO
brad@banktastic.com                                       Banktastic.com

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Banking on Social Media