This is a blog presentation written and created by Brad Jermeland, Education Professional. This blog features tips on how to create a positive and relevant online brand for yourself. As an education professional, Brad Jermeland understands the importance of an online presence. He encourages his older students to begin creating a professional representation of themselves through social media and websites.

1. How to Build a Successful Online Brand
By Brad Jermeland

2. 01

3. In a day and age where people can find out
anything about you and your past with the click of
a button, the importance of building a personal
brand unique to you and your interests becomes
even more relevant.

4. An expressive online profile can speak volumes
about and your abilities, as well as leave a good
impression with the people who are looking you
up.

5. By controlling information related to you and your
interests, you are essentially creating a brand that is
unique and representative- leaving no room for
questions and doubts from possible employers and
network circles.

6. The first steps of creating a successful personal
brand is to determine what kind of presence you
want to portray to the public. People will choose to
shape their profiles depending on the specific
audience they are trying to reach.

7. Your target audience can vary: it could be a new job
market, a broader clientele base or just your friends
and close circles. Here are a couple of steps that can
help you along the way…

8. Values

9. Values
When looking to hire, companies usually gravitate
towards applicants who share similar values and
goals of the organization. This creates a culture and
work environment that is fulfilling for employees,
both professionally and personally.

10. Values
For many people values are built upon personal
beliefs, and they are used as pillars on leading a
meaningful and complete life, which is why it is
extremely important to vocalize these beliefs
when reaching out to new networks and
employers.

11. Identify Your Passions!

12. Identify Your Passions
When looking to change careers, people are
usually encouraged to reflect on the daily
activities that are rewarding to them. It is
important to be able to integrate these personal
passions with your new job because it can help
you achieve a well rounded professional life.

13. Identify Your Traits

14. Identify Your Traits
Personal traits are unique qualities that
distinguish you from other people and overtime
help shape your personality. Being fully aware
of these traits can help people identify parts of
their character they are proud of, as well as
areas in which they can improve.

15. Identify Your Traits
Discuss your behaviors and attitudes with your
close friends and family members – their honest
insights will give you a better understanding of
who you truly are and how people perceive you.

16. Identify Your Traits
The honest feedback you will receive from the
people that know you best will help you build
an online brand you can be proud of.

17. Reflect

18. Reflect
After you have set the foundations of your
online brand, its time to plan the next stage of
your career and personal life. Take a close look
at your past work experiences and evaluate
what has worked for you in the past and
identify the experiences that have been the most
rewarding to you.

19. Reflect
By reflecting on relationships and professional
encounters can help you distinguish what
aspects of your career you want to bring with in
your next position and what you want to leave
behind.

20. Reflect
By reflecting on past your roles and focusing on
what has made you the happiest will eventually
lead you towards a career path that will correlate
with your personality and values.

21. Draw out several paths that could possibly take
you to your ultimate goal, and follow the ones
that fit your schedule, morals and current
situation.
Reflect

22. Follow Other’s Footsteps

23. Follow Other’s Footsteps
The presence of mentors is necessary in the life
of any young professional, and those who are
well into their desired career paths.

24. Follow Other’s Footsteps
Looking up to someone who is successful and
respected in their field is important in helping
you model your career and work after someone
who has already done it.

25. Follow Other’s Footsteps
Create a list of the people you admire and study
their career paths, core values and truly get to
know their journey. It is possible that they went
through hurdles and difficulties at some point,
which can help you learn from their mistakes.