Fordham -How effective decision-making is within the IT department - Analysis...
B Qu Transforming Data Into Competitive Advantage
1. Page 1 Transforming Data into Competitive Advantage Easily and (relatively) Cheaply A Presentation by Jacques de Cock Anton Dominique CEO BQu Director LSM [Date] 1
2. Page 2 Agenda Introduction Clear Information is Key Problems with Traditional Market Research and Data Management Changes in Information and Environment making Change in Management Inevitable Good Market(ing) Information Practice Benefits Key Success Factors