Widget Marketing

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Widget definition Definition Mobile Widgets Web Widgets Desktop Widgets A widget is a small program or application which provides or interacts with information in a moveable and customisable way. Widgets can be almost anything including games, tickers, video & audio players, quizzes, slideshows and productivity tools. Widgets can be downloaded onto desktops, web pages (such as start pages, social networks, blogs) and mobiles. Widget Landscape

The popularity of web widgets has risen in tandem with the rise in social networking ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: Adonomics/eMarketer Web Widget Viewers Worldwide, April 2007

Widgets offer brands a number of exciting marketing opportunities ,[object Object],[object Object],[object Object],[object Object],[object Object],Widgets are spread virally Source: http://www.nfp2.co.uk/2007/03/06/widgets-of-the-world-unite/

Widgets offer brands a number of exciting marketing opportunities ,[object Object],[object Object],[object Object],[object Object],[object Object],Flixster Movie Widget Example Engagement: updated comparison of movie tastes amongst friends Personalisation: favourite movies displayed Your reviews published

Sample branded widgets Widget Sophistication Widget Popularity Branded Widget Overview Music/Ent Travel Apparel/Fashion FMCG Package Delivery Category Key Note: The examples above are indicative

Dylan ‘messaging service’ widget ,[object Object],[object Object],[object Object],[object Object],[object Object]

Alicia Keys ‘extra content’ widget ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Radiohead ‘extra content’ widget ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: Widgify

Blockbuster ‘distribution channel’ widget ,[object Object],[object Object],[object Object],[object Object],Source: http://www.facebook.com/press/releases.php?p=9171

UPS ‘package delivery’ widget ,[object Object],[object Object],[object Object],[object Object]

STA travel widgets ,[object Object],[object Object],[object Object],[object Object],[object Object]

Topshop ‘fashion fix’ widget ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Red Bull ‘Rock, Paper, Scissors’ widget ,[object Object],[object Object],[object Object],[object Object],[object Object]

Sprite ‘Sips’ widget ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: http://www.facebook.com/press/releases.php?p=9171

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Widget Marketing

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Widget Marketing