1. Strategies for the near future Are we thinking Multi-Screen?

2. We see an ecosystem of screens around us today with more and more of us interacting…

3. It is not enough to design digital products and services…

4. …We also have to think about their connections. We need to design systems.

5. People are shifting from device to device and expect products and services to move with them.

6. They expect the most appropriate support and a delightful experience in whatever they do.

7. 6 patterns that should help understand and define strategies for the multi-screen world. Coherence Synchronization Screen sharing Device shifting Complementarity Simultaneity

8. A digital product or service looks and works coherently across devices. Features are optimized for specific device characteristics and usage scenarios. COHERENCE

9. Evernote, a digital notebook, is available on numerous platforms and devices. The smartphone apps are optimized for photo and audio input and notes are location tagged. www.evernote.com COHERENCE

10. Devices are always in sync. SYNCHRONIZATION

11. If you start reading an ebook on your smartphone, your tablet will know your reading position. Your bookmarks and notes are always up to date on every device. www.amazon.com/kindle SYNCHRONIZATION

12. Multiple screens are sharing a single source. SCREEN SHARING

13. "Junkyard Jumbotron" lets you combine random devices into one large virtual display. The research project explores how sharing our screens affects social interaction. http://jumbotron.media.mit.edu SCREEN SHARING

14. Users actively shift content from one device to another. DEVICE SHIFTING

15. With Apple's Airplay technology, a video can be shifted from an iPhone or iPad to a large TV screen. http://j.mp/apple-airplay DEVICE SHIFTING

16. Devices today complement each other. COMPLIMENTARITY

17. The iPad serves as a Scrabble board. Tiles are arranged on iPhones so other players can't see them. http://j.mp/scrabble-ipad COMPLIMENTARITY

18. Devices are being used simultaneously. SIMULTANEITY

19. During a live football broadcast users take guesses about the outcome of match situations. http://j.mp/heineken-star-player SIMULTANEITY

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