BPO News aims to foster entrepreneurial success in the BPO industry through knowledge sharing and disseminating timely information. Its strategy is to syndicate with global firms and provide access to expertise, networks, and resources to help BPO companies leverage India. The startup works with government and industry and is led by founder Deepak Kapoor, who has extensive experience in call centers and industry associations. BPO News generates revenue through publishing content, events, and consulting and focuses on knowledge creation and value delivery for BPOs.
1. BPO News aims to be the commercially successful equivalent of a Knowledge Body in the BPO business www.bponews.in [email_address]
2. Mission, Strategy, Management Mission : a summary describing the aims, values, and overall plan of an organization or individual To foster opportunity and entrepreneurial success for the BPO industry, through knowledge and resource sharing, by disseminating the right information at the right time. Strategy : an elaborate and systematic plan of action inspired scientifically and executed artfully Through syndication with globally minded firms in the BPO industry and by creating access to knowledge and/ or information capital, domain expertise, and network, we will assist success for BPO companies wanting to leverage India as a global business hub. Management : the art and science of successfully implementing strategy A start-up, we are many things to the BPO Industry, and work with various bodies, including state and central govt bodies, and overseas businesses. BPONews Founder -CEO, Deepak Kapoor is widely recognized across Industry segments, especially with SMEs, and is an influencer on policy matters. A serial entrepreneur, he has owned and managed Call Centers for over 8 years. He has served on the board of the Call Center Association of India as well as Chaired its PR Committee. Besides being a strong voice in the BPO business he is widely respected for his social contribution and selfless service to society through various initiatives. BPONews is a brand owned by Activas Marketing Solutions , and is a woman-owned business. We are aware of our Social Responsibilities as a business and discharge the duties diligently. Our combined strength of network and knowledge helps us to push forward towards our goals. Though a start-up, we have depth of experience that comes only by having lived through challenging times. We are prepared! www.bponews.in
4. BPO News : Business Strategy-Tactics Business Strategy-Tactic Stratagem . . . You have to be first , different or great . If you are one of them, you may make it! Visible Credible Viable Profitable Global With an enviable Advisory Board we are in the process of associating closely with Govts in Vendor Geographies in the BPO business, both locally and globally. Alliances - with Associations/ Trade Bodies, locally and globally. Core Team - a contracting-recruiting mix, to save on resources while adding depth and flexibility. The BPO News brand has two complementing platforms to work from: one where we address the B2B knowledge audience in the BPO business (senior decision/ policy makers only) and two where our target audience is a mass base of workers in the BPO industry. High-Impact events have established our presence and brand recall. www.bponews.in
5. BPO News : Our Strengths Strengths: Domain Expertise - we have the requisite domain knowledge We have successfully gone through the five elementary phases every startup goes through in its early years: Idea, Feasibility, Verification, Demonstration, and Commercialization Strong Focus - we believe in doing few things that customer(s) will immediately value rather than confuse them with too much, only compelling needs are addressed We will not bet the entire company on a single business hinge/ decision/ market; we have diverse sources of revenue where each may work alone or in tandem with other sources www.bponews.in
6. BPO News : Early Successes Early Successes: We currently develop content for the STPI Tradenet SME Newsletter. Similar effort has been put in place with Uttaranchal Govt . Similar efforts are being enacted soon with other State Govts. Visible across the Industry, specially with decision makers and thought leaders. Our Founders are well known across the Industry, with policy makers, trade bodies and Media. Demonstrated for momentum, from no product to a beta to some customers and initial Revenue. Based on the success of a few early events and the strong relationships we share within the industry, a few State Govts have shown ready interest in being partners/ co-hosts to our events. www.bponews.in
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