2. Overview.
Airborne strengths and weakness.
Advantages and Disadvantages.
Recommendations..
3. Part of Deutsche Post DHL.
The Logistics Company for the world.
Global network composed of more than 220 countries.
300,000 employees worldwide.
World market leader in sea and air mail.
4. Airborne is known for high-quality, reliable service
Company offers a variety of flexible delivery options and
products
Prices are generally lower than those of competitors
Proprietary communications technology increases
delivery speed and reliability
5. Airborne lacks resources and capital to become
undisputed industry leader
Company has a very limited international presence
Airborne has a much lower profile than its two major
competitors
Company must continually juggle low cost and high
quality..
6. Merger with Airborne promises to increase scope of US
marketing and operations
Growth of e-commerce and shorter product development
cycles may generate increased need for express delivery
services
Value-added services (supply chain
management, inventory control, etc.) may become most
profitable segment.
7. Earnings are very inclined to level of business
activity.
Requirement of higher investment.
Not a well established business.
Possibility of low return.
8. Adopt industry-leading best practices that accord with
company’s stated competitive strategy; employ benchmarking
regularly and consistently
Continue investments in time-saving machinery
Exclusively target corporate customers that may be overlooked
by other competitors.
Premium service without the premium prices.
Take advantage of positive Airborne synergies to improve
efficiency and profitability of US ground operations.
Maximize strategic benefits of Airborne merger.