Bret Piatt, General Manager of Apps@Rackspace, will talk about how his businesses use OpenStack, Hadoop, and custom built big data systems to deliver service provider scale and reliability systems. This talk will cover how Rackspace solves real world problems including high level architectures and operational metrics.

1. Big Data Behind the Scenes
Delivering email, backup, & collaboration to millions
Bret Piatt – General Manager, Apps@Rackspace
Email: bret.piatt@rackspace.com / Twitter: @bpiatt

2. SAFE HARBOR
STATEMENT
• This presentation contains "forward-looking" statements that involve risks, uncertainties and assumptions. If the risks
or uncertainties ever materialize or the assumptions prove incorrect, our results may differ materially from those
expressed or implied by such forward-looking statements. All statements other than statements of historical fact could
be deemed forward-looking, including, but not limited to, any projections of financial information; any statements
about historical results that may suggest trends for our business; any statements of the plans, strategies, and
objectives of management for future operations; any statements of expectation or belief regarding future events,
potential markets or market size; technology developments; and any statements of assumptions underlying any of the
items mentioned.
• These statements are based on estimates and information available to us at the time of this presentation and are not
guarantees of future performance. Actual results could differ materially from our current expectations as a result of
many factors, including but not limited to: the unpredictable nature of our rapidly evolving market and quarterly
fluctuations in our business; the effects of competition; and any adverse changes in our indirect channel relationships.
These and other risks and uncertainties associated with our business are described in our quarterly and annual
reports filed with the Securities and Exchange Commission at www.edgar.gov. We assume no obligation and do not
intend to update these forward-looking statements.
• This presentation outlines general information regarding our services and is for informational purposes only; all
statements and information are provided “AS IS” and are presented without warranty of any kind, express or implied.
Our product/services offerings are subject to change without notice.
• Trademarks and Service Marks
• Rackspace® and Fanatical Support® are service marks of Rackspace US, Inc. registered in the United States and
other countries. OpenStack and OpenStack design are trademarks of OpenStack, LLC. Other trademarks and trade
names appearing in this presentation are the property of their respective holders. We do not intend our use or display
of other companies’ trade names, trademarks, or service marks to imply a relationship with, or endorsement or
sponsorship of us by, these other companies.
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3. Who is Rackspace?
AWARD WINNING
5,300+ RACKERS
CUSTOMER SERVICE
OFFICES IN 8 COUNTRIES
HOSTING PORTFOLIO
200,000+ CUSTOMERS
DEDICATED * CLOUD * HYBRID
CUSTOMERS IN 120+ COUNTRIES
GLOBAL FOOTPRINT
PUBLIC CLOUD IN 6 REGIONS
10 DATA CENTERS
WORLDWIDE ON 4 CONTINENTS
LEADER IN GARTNER’S
MAGIC QUADRANT
MANAGED HOSTING
*
* *
4 TIME MICROSOFT
*
PARTNER OF THE YEAR
*
*
SHAREPOINT LEADER
MOST MVPS, BOOKS, & HOSTING*
OPENSTACK FOUNDER
FOUNDATION PLATINUM MEMBER
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*Hosting leadership based on revenue from Microsoft Service Provider License Agreement (SPLA) SharePoint software
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4. Who am I? What is Apps@Rackspace?
• Bret Piatt, General Manager – Apps@Rackspace
– 15 years of service provider experience (AT&T and Rackspace)
– Technical operations, architecture, and support background
– Product, corporate development, and corporate strategy experience
• Apps@Rackspace – the SaaS division of Rackspace
– 350+ Rackers with major offices in San Antonio, TX; Blacksburg, VA; and Cincinnati, OH
– Business email service with over 3,000,000 paid mailboxes
– SharePoint collaboration service with over 1,000,000 managed seats
– Data backup service with over 10,000,000,000 files protected
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5. What infrastructure runs Apps@Rackspace?
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6. Major Trend Keeping Me Up At Night
• Storage doubles every 1.7 years
• Network doubles every 2.4 years
• Storage unit costs drop 40% per year
• Network unit costs drop 26% per year
Applications need to be redesigned over time to bring the code to the data
or networking costs will become a much larger portion of my infrastructure spend
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7. SharePoint@Rackspace
Cloud computing powering business collaboration
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8. Per User SharePoint – Key Requirements
Development Goals
• Rapid time to market
• Easy capacity management
• Scale to 10,000+ customers
• Ability to start small (10 users)
• Ability to grow big (100s of users)
• Efficient infrastructure
Product Offering
• Full versions of SharePoint 2013
• Foundation, Standard, & Enterprise
• Active Directory integration
• Fully managed and supported
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9. Per User SharePoint – Capacity On Demand
• Built on OpenStack public cloud infrastructure
• Cloud Networks
• Cloud Servers
• Cloud Block Storage
• Cloud Load Balancers
• Cloud Servers Vyatta Appliance (firewall)
• Will use hybrid public/private at scale
• RackConnect joining Public & Private
• Private for workload optimized hardware
• Public for capacity on demand
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10. Rackspace Email
The big data platform behind millions of mailboxes
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11. Rackspace Email by the Numbers
One billion
SQL queries
per day
~150 GB of
indexed
data per day
Two billion
DNS queries
per day
500+ GB of
logs per day
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12. Rackspace Email Log Sources for Hadoop
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13. Rackspace Email Hadoop System
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14. Jungle Disk
Hybrid infrastructure ensuring reliable data backup
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15. Goals for Jungle Disk Infrastructure
Development Goals
• Always online
• Fast upload and download
• Cost effective
• Easy capacity management
• Easy to troubleshoot
• Transparent deployments
Product Offering
• Desktop and laptop backup
• Server backup
• Online storage
• Windows, Mac, & Linux
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16. How Jungle Disk Uses Cloud Services
Public cloud
for capacity
on demand
Dedicated
Cloud for
customized
fixed
capacity
systems
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17. RACKSPACE® HOSTING
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