Discusses recent advancements in on-demand (online) video technology have created a new revolution in how digital video content is produced, managed, and delivered to consumers. As a result, the profit potential of on-demand video has shifted and expanded from media moguls to product catalog owners who now transform their online catalogs into powerful multimedia profit engines by leveraging systems that transform static online catalogs into dynamic video libraries without the cost and time traditionally required to produce and manage a large-scale video library.