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Ron Nurwisah
Ron Nurwisah

Presented to the Humber Refresh Social Media Conference, April 9

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Social Media Trends Where Are You Taking Me?! Presented to Humber's Refresh Conference April 9, 2013
Who Am I? Wanted to be a writer or a journalist Ended up working online instead! • Writer/Editor at Torontoist • Online Editor at National Post • Community Manager at Huffington Post Canada
A Few Facts About The Huffington Post (Canada) • U.S. version one of the largest news sites online (39-million UVs/monthly) • Also one of the most 'social' news sites • Founded in 2005 • Founded in Canada in May 2011, First International HuffPost site • Over 4-million UVs/monthly (psst, that's bigger than the Globe and Mail and National Post btw)
What Do I Do At HuffPost? • Social media strategy • Come up with new 'social' ideas for content • Keep up with best practices and social media developments • Day-to-day monitoring of our social media accounts • Train staff on how to use social media tools
So Where's All This Going? • We're in a massive transition from mass media to something else... • From TV, radio, newspapers to... • Social media, fragmented media, and more • It's just starting. All of this is quite new
Trend #1: Mobile
Think Mobile First • Facebook has +1-billion users, more than 50% access FB mobile • Twitter has always been a mobile experience • It's becoming a richer experience (audio, video, games, location, and e- commerce) • 45% of Canada's cellphone users are on a smartphone
What We're Doing? • Apps • Mobile pages • HuffPost Live works on mobile and iPad
Trend #2: Video
More Than Just YouTube • YouTube is dominant but there's competition • Netflix, Amazon, Cable companies • Also other platforms (think Vine)
What We're Doing
What We're Doing: HuffPost Live http://live.huffingtonpost.com, @HuffPostLive What is it? • 15-30 min. segments, 12 hrs/daily • We're creating conversations around the day's important topics • The segments gain new life on future HuffPost stories
Trend #3: Think Live
Social Media Is Live • Brands need to adapt to this • Think like a newsroom, react quickly and when things happen • Give front-line staff leeway and autonomy • What can happen when things go horribly, horribly wrong?
Or Worse...
Trend #4: The Social Screen • Combines 'live' and 'video' in some ways • Twitter + Nielsen • Also think live events! Sports, award shows
Trend #5: Hybrid models. Advertorial? Journamarketing? • It's always existed... Advertorial sections • And now it's also online • Both journalists and marketers have to be vigilant about this • The reader/user must come first
How We Do It • Partnerships where they make sense • A net gain for both advertiser and us • Editorial integrity is important
What Happens When It Goes Wrong? Atlantic's Scientology Scandal • Loss of credibility • Hurts your brand • Controversy and backlash
Trend #6 Location Some prominent uses for it right now: • Foursquare, Yelp, Twitter What's next? Google Glass? Something else?
Thanks! Questions? Follow me on twitter @boyreporter Check out the Huffington Post Canada www.huffingtonpost.ca E-mail: ron.nurwisah@huffingtonpost.com
Humber trends presentation

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Humber trends presentation

  • 1. Social Media Trends Where Are You Taking Me?! Presented to Humber's Refresh Conference April 9, 2013
  • 2. Who Am I? Wanted to be a writer or a journalist Ended up working online instead! • Writer/Editor at Torontoist • Online Editor at National Post • Community Manager at Huffington Post Canada
  • 3. A Few Facts About The Huffington Post (Canada) • U.S. version one of the largest news sites online (39-million UVs/monthly) • Also one of the most 'social' news sites • Founded in 2005 • Founded in Canada in May 2011, First International HuffPost site • Over 4-million UVs/monthly (psst, that's bigger than the Globe and Mail and National Post btw)
  • 4. What Do I Do At HuffPost? • Social media strategy • Come up with new 'social' ideas for content • Keep up with best practices and social media developments • Day-to-day monitoring of our social media accounts • Train staff on how to use social media tools
  • 5. So Where's All This Going? • We're in a massive transition from mass media to something else... • From TV, radio, newspapers to... • Social media, fragmented media, and more • It's just starting. All of this is quite new
  • 7. Think Mobile First • Facebook has +1-billion users, more than 50% access FB mobile • Twitter has always been a mobile experience • It's becoming a richer experience (audio, video, games, location, and e- commerce) • 45% of Canada's cellphone users are on a smartphone
  • 8. What We're Doing? • Apps • Mobile pages • HuffPost Live works on mobile and iPad
  • 10. More Than Just YouTube • YouTube is dominant but there's competition • Netflix, Amazon, Cable companies • Also other platforms (think Vine)
  • 12. What We're Doing: HuffPost Live http://live.huffingtonpost.com, @HuffPostLive What is it? • 15-30 min. segments, 12 hrs/daily • We're creating conversations around the day's important topics • The segments gain new life on future HuffPost stories
  • 14. Social Media Is Live • Brands need to adapt to this • Think like a newsroom, react quickly and when things happen • Give front-line staff leeway and autonomy • What can happen when things go horribly, horribly wrong?
  • 15.
  • 17. Trend #4: The Social Screen • Combines 'live' and 'video' in some ways • Twitter + Nielsen • Also think live events! Sports, award shows
  • 18. Trend #5: Hybrid models. Advertorial? Journamarketing? • It's always existed... Advertorial sections • And now it's also online • Both journalists and marketers have to be vigilant about this • The reader/user must come first
  • 19. How We Do It • Partnerships where they make sense • A net gain for both advertiser and us • Editorial integrity is important
  • 20. What Happens When It Goes Wrong? Atlantic's Scientology Scandal • Loss of credibility • Hurts your brand • Controversy and backlash
  • 21. Trend #6 Location Some prominent uses for it right now: • Foursquare, Yelp, Twitter What's next? Google Glass? Something else?
  • 22. Thanks! Questions? Follow me on twitter @boyreporter Check out the Huffington Post Canada www.huffingtonpost.ca E-mail: ron.nurwisah@huffingtonpost.com