Social networking 6Apr2011

Maximising Social Media Sites
to Gain More Business.

Paul Bourdillon
Presented by
of Irun Business Intelligence

© Peter Lisney and Irun Business Intelligence 2009

What brand name comes to mind
when I say ‘hamburger’?


What brand name comes to mind
when I say ‘soft drink’?


What brand name comes to mind when
people think of your product or service?
• Your Name?
• Or Your Competitor’s?


Staying Top Of Mind

• Social Media can help you or your brand stay
‘top of mind’ with your prospects and
customers
• Is time spent on social networking a cost or an
investment?
• It depends on the results
• Spend time refining strategy, or outsource


Twitter Power

Topical Videos – Piers Morgan with Twitter
Founders Biz Stone and Jack Dorsey, and
with Martha Stewart


Why Use Social Media?

• Get to know other local businesses
• Learn from others Worldwide
• Share your ideas and experience
• Find new suppliers
• Find new customers (Sales!)
• Find new employees
• Huge Brands using Twitter
• UK Companies on Twitter

3 Steps To SM Happiness:

Start Exchange Build
Conversations Information Relationships


Examples of Local Successes

• Organic Farmers & Growers


Examples of Local Success


The Result…


Social Media - Measuring ROI
Article at B2B Marketing Online
Recommendations:

• Nonfinancial impacts (website traffic)
• Financial data (advanced Analytics)
• Plot social media activity against sales
revenue, transactions, new customers, loyalty
data and market research


Strategy
• Set objectives (Business & Marketing
objectives)
Q: Who are my ideal customers?
A: Revisit your P&L --> bottom line
– Local clients / National / International
– Domestic / Corporate
– Niche Markets


Do's and Don'ts
• Do
– Ask questions
– Answer Questions
– ReTweet interesting Tweets
– Engage
• Don't
– Try to sell all the time
– Be spammy
– Be dull
– Let Twitter consume you!


Etiquette
• http://www.chrisbrogan.com/a-brief-and-
informal-twitter-etiquette-guide/

• It’s common sense politeness / consideration
for others
• Any questions about this?


Twitter Tools
• SocialOomph
• Twollo
• Twello
• Tweetdeck or Hootsuite
• Twitterfeed
• Bit.Ly


Tweets

• To Sell or Not to Sell?
• Services & offerings
• Start conversations
• Ask questions
• Take a few minutes to think about a short-
list of questions you might ask


Tweets

• Answer questions
• Enter conversations, give informed
opinions
• Tweet topical information & events
• Special offers & guarantees
• Testimonials


Business & Marketing Intelligence

• What are the best quality leads a business can
get?
• Is a great testimonial valuable to a business?
• Would you like more referrals and testimonials?
• Wouldn’t it be good if you had a system that
builds into your business a constant stream of
referrals and testimonials
• Feeds content for your social media


IRUN Referral System
Branded Feedback
Cards
Helping you to create
a stronger brand
presence.
Integrating referrals
ad testimonials into
your social media &
website


Plan Your Tweets
1. Choose Your Preferred Audience
2. Decide How Many Tweets You Want to Send Daily
3. Decide How Long You Want to Make Your Tweet
Plan
4. Find the Keywords You Want to Use on Twitter
(Keyword Analysis / Research)
5. Choose Different Formats for Your Scheduled
Tweets
6. Write Your Timeless Tweets
7. Choose Your Times
8. Schedule Your Tweets

Draft Tweet Plan

• Regular tweets (schedule)
• Periodic tweets
• Retweets
• Topical / interest tweets
• Events etc
• Blog posts
• Services & offerings
• Offers & guarantees

• http://bit.ly/aHo8t2

Linkedin.com – professional
relationships


Facebook page for fans


FaceBook page for fans


Summary (Blended Optimisation)
Direct Mail P.R.
Field Mktg. Joint Ventures

Networking Teleseminars

Testing & Exhibitions
Measuring & Events

Social Print
Networking Advertising

Social
Bookmarking SEO

Multi-Media Blogging

Website
Email Mktg. Optimisation
Link Strategy PPC/Banners


What Next?
• Let us know your email address now so we
can send you the full presentation including
links to valuable free tools etc.
• Contact IRUN for further support
• We’d value your feedback, please fill in the
form you should have received.


A Bit About Irun
• Business development specialists who use the
Internet & other marketing to grow sales & profits
• Clients large and small, UK-wide including Holiday
Inn Express, Abacus Accountants and Thames Water
• Clients acquired in March include a London Joinery
company and a specialist accountant in Maidstone
Offers
• One to one, 40 minute Internet marketing clinic.
Normally £90. Offer £60 (ex vat)
• Or if your website needs complete overhaul arrange
an appointment with our sales team
• Develop and manage your Twitter account.
Normally £149 per month.
Offer £99 per month (ex vat)

Any Questions?


Social networking 6Apr2011

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