6. “The first and most principled thing to do is a
‘voice of customer’ study. How can you
decide what to do in social if you don’t
understand what your customers do with it?”
Andy Markowitz, Director of Global Strategy. GE
voice of
customer
8. judge the credibility of a company
based on the design of its website.
Stanford University Study
75%
9. i n t e r n e t
u s e r s O N L Y
a c c e s s t h e
i n t e r n e t o n
a mobile device
2 5 %
WHY MOBILE OPTIMIZED?
10. of companies that designed a
website with mobile in mind saw
increasedsales.Econsultancy
62%
11. In B2B marketing, content is the new creative, and
that won’t change. Firms can make meaningful
connections with prospects by delivering valuable and
relevant information in compelling, engaging, and even
entertaining communications.
2014 B2B Marketing Outlook: Trends for the Evolving Digital
Landscape - DeSantis Breindel
14. A business that gets personal with the end customer,
building value with a genuine “face to face”
interaction online, has deeper engagement and
relationships.
CREATE LAVA “CULTURE”
BUSINESSES CRAVE A COMPANY THEY CAN TRUST
15. Meaningful engagement with clients & prospects
Because it is permission-based - “owned” & targeted
Content is “owned”, unlike followers or fans on social
Messages have longer shelf life
NEWSLETTER
16. 48 - 72 Hour
s h e l f l i f e
8.9%
click through
20.9%
O P E N S
NEWSLETTER
17. say it has a “major
impact.”
87%
27%
content has an
impact on vendor
selection
B2B CUSTOMERS
18. MOST ENGAGEMENT AND RELATIONSHIPS
ACROSS DIGITAL MARKETING MIX
2 5 %5 4 % 1 2 %
19. WHY COMBINE EMAIL, CONTENT, SOCIAL AND WEB?
91% Audience Reach
Improve ROI
Deepen customer & prospect experience
Generate more quality sales leads
20. SOCIAL MEDIA FOR B2B
DMA 2013: Content, email, social are the top B2B trends in 2014
#1
#2
#3
#4
#5
21. 7 0 %
SOCIAL MEDIA AND CONTENT
MARKETERS SAY THAT CONTENT
MARKETING HAS INCREASED
THEIR BRAND AWARENESS
SPREDFAST
22. SOCIAL MEDIA
Establish credibility and exposure through social
Meaningful engagement with clients & prospects
Create owned and sharable content followers on social
Focus on right social media mix to reach clients &
prospects