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Mike Lewis
Mike Lewis

Jason Falls gave a presentation about how traditional marketing agencies often do not understand social media and how companies can identify partners that truly "get it". He discussed how some major companies are leveraging social media successfully. However, most traditional agencies are not well-suited for social media work due to factors like their focus on other channels and lack of social media expertise. Falls then provided tips for how companies can evaluate potential social media partners and what questions to ask to determine their competency.

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Social Media: My Agency Doesn’t Get It... Who Does? Presenter: Jason Falls @JasonFalls VP Director of Interactive and Online, Doe-Anderson Moderator: Mike Lewis @bostonmike VP of Marketing, Awareness, Inc.
 
 
Social Media My Agency Doesn’t Get It. Who Does? Jason Falls | Doe-Anderson Awareness Webinar June 24, 2009
Companies Are Leveraging Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Most Traditional Agencies Don’t Get It ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
So Where Do You Turn? ,[object Object],[object Object],[object Object],[object Object]
How Can You Tell Them Apart? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Some Questions For Your Potential Partners ,[object Object],[object Object],[object Object],[object Object],[object Object]
If You Aren’t Happy With Their Answers Jason Falls VP, Director of Interactive & On-Line Communications Doe-Anderson Louisville, Ky. [email_address] Twitter: @JasonFalls O: 502.815.3257 www.socialmediaexplorer.com Theme images from SXCH.HU and ShutterStock.com
Upcoming Sessions from Awareness ,[object Object],[object Object],[object Object],[object Object],[object Object]
Jason Falls [email_address] Twitter: @JasonFalls O: 502.815.3257 www.socialmediaexplorer.com Mike Lewis [email_address] Twitter: @BostonMike C: 781.308.3572 http://blog.socialepisodes.com

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Social Media Agency Insights

  • 1. Social Media: My Agency Doesn’t Get It... Who Does? Presenter: Jason Falls @JasonFalls VP Director of Interactive and Online, Doe-Anderson Moderator: Mike Lewis @bostonmike VP of Marketing, Awareness, Inc.
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  • 4. Social Media My Agency Doesn’t Get It. Who Does? Jason Falls | Doe-Anderson Awareness Webinar June 24, 2009
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  • 10. If You Aren’t Happy With Their Answers Jason Falls VP, Director of Interactive & On-Line Communications Doe-Anderson Louisville, Ky. [email_address] Twitter: @JasonFalls O: 502.815.3257 www.socialmediaexplorer.com Theme images from SXCH.HU and ShutterStock.com
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  • 12. Jason Falls [email_address] Twitter: @JasonFalls O: 502.815.3257 www.socialmediaexplorer.com Mike Lewis [email_address] Twitter: @BostonMike C: 781.308.3572 http://blog.socialepisodes.com