Presentation at Switch 2011 conference

1. Discovering Library websites
and IFLA
Switch Conference, 21 November 2011
Christine Mackenzie, CEO
Yarra Plenty Regional Library

2. Discovery
layer IFLA

3. Public Libraries
Media
Users Staff

5. MEDIA. CONTENT.
COLLECTIONS.

7. Creeds Farm, Epping

8. Trends

9. Challenges - Helene Blowers:
• Will libraries be part of the digital world
circulating materials?
• How sure are we that vendors will
let us in?
• What does a non-circulating library
look like?
• Are we asking the right questions?
Beyond the Book Summit Columbus
Metropolitan Library June 2010

12. STAFF.

13. Traditional Librarian Skills

14. Source: http://en.wikipedia.org/wiki/File:Web_2.0_Map.svg

15. Stockholm model
Branch
library
Reading Learning Meeting Lending

16. Challenges
The importance of staff
courtesy and helpfulness
according to library users
2002 44% said it was very important
2011 38% said it was very important

17. Reference and information queries

18. Opportunities
Work in libraries is changing

19. USERS.

20. Trends
• Time to adoption: One Year or Less
• Electronic Books
• Mobiles
• Time to adoption: Two to Three Years
• Augmented Reality
• Game-based Learning
• Time to adoption: Four to Five Years
• Gesture-based Computing
• Learning Analytics

21. Trends

22. Information Time poor
overload
GFC
User
expectations
Desire for social commons
– online and physical
Challenges

23. Democratisation of
information and education
Social inclusion
Libraries are a trusted brand
Fostering literacy
Lifelong learning
3rd place
Year of Reading 2012
Opportunities

24. Media
Physical
Spaces
Users Staff

25. The Physical Building

26. Media
Virtual
Spaces
Users Staff

27. “Users tend not to differentiate
between the website and the
catalogue / ILMS. In the future
the ILMS must become more
sophisticated and more
integrated with the website…”
Craig Anderson, 2003

28. Post date: November 4, 2007

29. Cool Melbourne Bar

33. Use the catalogue to
get smarter Search
results.
Narrow your result
set with the facets to
the left.

34. Explore the
collection by
format, genre,
language, plus
check out our
blogs, staff lists
and more!

35. Find out about
Borrowing,
Technology,
Lifelong Learning
and more under
Services

36. Find online
databases
and
resources,
ebooks, digital
resources,
Local and
Family History
information
and
Homework
Help under
Research

37. Use our Calendar to
find exciting and
informative events at
your local library
branch

38. Use About to find branch locations
and hours, volunteer & employment,
contact details, library FAQs and more.

39. http://filestore.yprl.vic.gov.au/virtualtours/El
tham/LibraryTour/_flash/tour.html

40. Login to
personalise your
experience and
to get your
account
information

41. Add a title to your
own personal
virtual bookshelf
using
My Shelves

42. Add a
Comment and
share your
thoughts

43. Add a Tag and
help categorise
the collection in
your language

44. Create useful Lists
for other users, or
just record
your favourite
(or least favourite)
books, movies,
artists/bands,
websites and more!

45. Encourages staff to be part of the
community
• Adding content
• Making lists
• Identified as staff content
• Blogging capability
• Easily highlight library
events

46. "I believe our investment in
BiblioCommons is the single most
important thing the Library has done to
advance our digital strategy and define
a new broader role for libraries online.
It is the first step toward putting
libraries at the center of how people
find, manage, discuss, and engage with
media content of all kinds in an
increasingly electronic age."
Micah May
Director of Strategy, New York Public Library

47. Inga Lunden, Stockholm Public Library

48. IFLA.

49. IFLA is the trusted global voice of the
library and information community, and
drives equitable access to information
and knowledge for all
Ingrid Parent
IFLA President 2011-2013
Presidential Theme
Libraries: a Force
for Change

50. IFLA is:
• an international NGO established in 1927 and based in The
Hague
• member based
• the leading international body representing the interests of
library and information services and their users
• over 1,500 Members in 151 countries.
IFLA’s purpose:
• Promote high standards of provision and delivery of library &
information services.
• Encourage widespread understanding of the value of good library
& information services.
• Represent the interests of our members throughout the world.

51. Why is IFLA important?
IFLA is working on one of the most important policy issues
currently affecting our profession - copyright limitations and
exceptions for libraries:
• Working with World Intellectual Property Organization
(WIPO) to gain support for a binding international
instrument on copyright limitations and exceptions to
enable libraries to preserve their collections, support
education and research, and lend materials.
• IFLA has produced a Treaty proposal to guide WIPO's
Member States in updating limitations and exceptions for
libraries worldwide.
http://www.ifla.org/en/copyright-tlib

52. IFLA’s core values:
In pursuing its aims/strategic directions, IFLA embraces the
following core values:
• The principles of freedom of access to information, ideas and
works of imagination and freedom of expression embodied in
Article 19 of the Universal Declaration of Human Rights.
• The belief that people, communities and organisations need
universal and equitable access to information, ideas and works
of imagination for their social, educational, cultural, democratic
and economic well-being.
• The conviction that delivery of high quality library and
information services helps to guarantee that access.
• The commitment to enable all members of the Federation to
engage in, and benefit from, its activities without regard to
citizenship, disability, ethnic origin, gender, geographical
location, language, political philosophy, race or religion

53. Strategic Plan 2010-2015
1. Empowering libraries to enable their user communities
to have equitable access to information
2. Building the strategic capacity of IFLA and that of its
members
3. Transforming the profile and standing of the profession
4. Representing the interests of IFLA’s members and their
users throughout the world.

54. But what’s in it for me?
• Celebrate that our profession is international –
we share the same values and passions
• Enjoy amazing learning opportunities
• Contribute to and be part of the Big Picture
• Make your mark - IFLA is like ALIA and NSW
Metropolitan Libraries Section – it is made up of
individuals
• Public Libraries Section, Metropolitan Libraries
Section…and much more

56. My experience with IFLA
• Metropolitan Libraries Section
– Member 2003 -
– Chair 2009 – 11
• Governing Board Member 2011 – 14
• Vision Report – Libraries and the digital
environment
• Leadership program
• Finance sub committee
• President elect’s theme Strong Libraries
for Equal and Innovative Societies

57. Join us at the World Library and
Information Congress
2012 - Helsinki
2013 - Singapore
2014 – Europe (TBA)

58. International Federation of Library Associations
and Institutions
www.ifla.org
cmackenzie@yprl.vic.gov.au