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Bosco Anthony | Business Growth Strategist
Bosco Anthony | Business Growth Strategist

Social Media presentation by Business Growth Strategist, Bosco Anthony. 2011 where it was, 2012 where its going http://www.boscoanthony.com http://www.meetup.com/internetmarketingthinktank

TechnologyBusiness
1 of 11
Social Media Trends Whats the scoop for 2011, Where is it going in 2012. www.boscoanthony.com
TRENDS Where is your business going?
2011 Trends The year of GROWTH Divided MEDIA Social started to get SUPPORTIVE One way DIALOGUE Mass CONTENT New INTRODUCTIONS
Social Media Events HOW SOCIAL MEDIA IMPACTED NEWS!
2011 Events Social Media WARS! Facebook VS Google! The DEBUT of Google Plus + / Pinterest Linked In, Zynga goes PUBLIC | Facebook to follow in its footsteps! Social Media Reporting on WORLD EVENTS Google | Twitter BRANDS, Facebook Timeline, You Tube new look HASHTAG Domination! Platforms Goes MOBILE, (Diaspora, Foursquare, FB,Twitter,Linked in Google Plus, Pinterest OH MY!)
How did you hear about it? • Middle East CRISIS (Twitter) • Charlie SHEEN (Twitter) • US Budget Deficit (Linked in) • ROYAL Wedding (Mashable, Flickr, You tube) • AUS Floods | NZ Earthquakes | US Tornadoes | JAPAN • GADHAFI / OSAMA Bin Laden Earthquake (You Tube) - (Mobile (You Tube) App) • OCCUPY Movement (Twitter) • WIKI leaks (Twitter /Wikipedia) • UK Riots / Vancouver Riots • Russian Hockey Plane Crash (Google news) (Twitter link NHL.com) • Steve JOBS (Mashable)
2012 Predictions and Obser vations! 1- ENGAGEMENT | MONETIZATION (Will focus on engaging the audience) 2- BUSINESS INTERACTION (Business will use social interaction to aid business conversations) 3-BRANDING CONSISTENCY (Clear messaging)
2012 Predictions and Observations 4-INTEGRATED MARKETING - Total integration of marketing best practises 5/6-ANALYSIS + CRM INFRASTRUCTURE -better reporting tools to product stronger analytics and support customer service platforms for social media. 7- SELECTIVE FOLLOWINGS - (Quality VS Quantity)
2012 Predictions and Obser vations 8-CONTENT STRATEGIES - More focus on curation and compelling content 9-MOBILE Presence - Every platform will have a mobile app and integration 10-CONVERSION of influencers - followers will become influencers.
Pinterest Mania! Case Study: Visua l Recognition will be the future!

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Social media trends

  • 1. Social Media Trends Whats the scoop for 2011, Where is it going in 2012. www.boscoanthony.com
  • 2. TRENDS Where is your business going?
  • 3. 2011 Trends The year of GROWTH Divided MEDIA Social started to get SUPPORTIVE One way DIALOGUE Mass CONTENT New INTRODUCTIONS
  • 4. Social Media Events HOW SOCIAL MEDIA IMPACTED NEWS!
  • 5. 2011 Events Social Media WARS! Facebook VS Google! The DEBUT of Google Plus + / Pinterest Linked In, Zynga goes PUBLIC | Facebook to follow in its footsteps! Social Media Reporting on WORLD EVENTS Google | Twitter BRANDS, Facebook Timeline, You Tube new look HASHTAG Domination! Platforms Goes MOBILE, (Diaspora, Foursquare, FB,Twitter,Linked in Google Plus, Pinterest OH MY!)
  • 6. How did you hear about it? • Middle East CRISIS (Twitter) • Charlie SHEEN (Twitter) • US Budget Deficit (Linked in) • ROYAL Wedding (Mashable, Flickr, You tube) • AUS Floods | NZ Earthquakes | US Tornadoes | JAPAN • GADHAFI / OSAMA Bin Laden Earthquake (You Tube) - (Mobile (You Tube) App) • OCCUPY Movement (Twitter) • WIKI leaks (Twitter /Wikipedia) • UK Riots / Vancouver Riots • Russian Hockey Plane Crash (Google news) (Twitter link NHL.com) • Steve JOBS (Mashable)
  • 7.
  • 8. 2012 Predictions and Obser vations! 1- ENGAGEMENT | MONETIZATION (Will focus on engaging the audience) 2- BUSINESS INTERACTION (Business will use social interaction to aid business conversations) 3-BRANDING CONSISTENCY (Clear messaging)
  • 9. 2012 Predictions and Observations 4-INTEGRATED MARKETING - Total integration of marketing best practises 5/6-ANALYSIS + CRM INFRASTRUCTURE -better reporting tools to product stronger analytics and support customer service platforms for social media. 7- SELECTIVE FOLLOWINGS - (Quality VS Quantity)
  • 10. 2012 Predictions and Obser vations 8-CONTENT STRATEGIES - More focus on curation and compelling content 9-MOBILE Presence - Every platform will have a mobile app and integration 10-CONVERSION of influencers - followers will become influencers.
  • 11. Pinterest Mania! Case Study: Visua l Recognition will be the future!