Business Growth Strategist, Bosco Anthony gives presentation on Content Curation and Strategies Management http://www.boscoanthony.com http://www.meetup.com/internetmarketingthinktank

1. CONTENT STRATEGY |
CURATION
www.boscoanthony.com

2. Content Strategy
The practise of planning
for content curation,
creation, delivery and
governance.

3. CONTENT IMPACT
PANDA EFFECT
SOCIAL ENGAGEMENT = SERP
BRANDING
CONVERSION
FOLLOWING

4. Whats the Buzz on
“Content Curation”
Is the act of
discovering,
gathering and
presenting
digital content
that surrounds a
specific matter.

5. Content Curation | Where

6. When does
content strategy
kick in?
“After, Keyword Research!”
Once you know what the
keywords you want to rank for
this is when you create a
content strategy plan

7. Types
Rules Content Strategy Style
Demand

8. Demand | Research
Keyword
Research
SEO
Search Engine
Results Page.

9. Rules | Guidelines
Language
Gender of author
Type of writing
Must mention
Hot keywords
Guidelines

10. Types | Platforms
Infographics
Articles, blogs, texts
Interview
Social Media Platforms
Video / Audio / Podcasts
Predictions or Presentations
Power points, Keynotes

11. Content Style |
Approach
• Interview
• Reporting | Stories
• Debate
• News
• Opinion based
• How to
• Predictions, Analysis

12. Content Distribution
Funnel
Presentation Sites
Blog Networks, Article directories & Press
Networks
Ads, Paid, Solo, Email Marketing
Video & Podcast Networks
Forums / Groups
Social Networking Bookmarks and Platforms

13. Youtube, Viddler, Vimeo.Metacafe Daily Motion
Itunes, podbeans, podomatic
Pr web, pr.com
Technorati, word press, guest blogging, tumblr
yahoo groups, google groups
delicious, mrwong, reddit, digg
Scribd, Slideshare, Drop box, Prezi, Box app,
Ryze, Linked In, Twitter, Facebook, Paper.li, Google plus, Pinterest
Google, Msn Ads, Networks, 7Search, Adbrite, Azoogle ads

14. Applying Strategy
Upload
Transcribe
Produce Video
Podcast
Post
Share

15. WHAT IS YOUR
CONTENT STRATEGY
PLAN?