http://www.smmulive.com/register - Ashton Kutcher Needs a Social Management Team. Social Media, Use Social Media, Social Media Strategy

1. Ashton Kutcher: Time For a Social
Management Team

2. Hollywood star and Twitter legend
Ashton Kutcher, recently announced
that even he is having trouble dealing
with the magnitude of his Twitter
account. Kutcher has always posted
directly to Twitter, keeping his 8
million followers entertained with
random thoughts, insights and
personal discussions.

3. But now, Kutcher is feeling the keen
sting of a tweet gone wrong.

4. Even Celebs Need Management Teams

5. After the firing of Joe Paterno, Kutcher
published a tweet in his defense –
without investigating why the man was
fired in the first place. As it turns out,
Paterno was accused of covering up an
incident of child rape, not something
you want to be aligned with. The
outpouring was tremendous and
violent. Followers protested by
sending Kutcher thousands of hate
tweets.

6. Eventually, Kutcher recanted,
apologized and came to a sudden
realization. He is not qualified to speak
to 8 million people. With such a large,
powerful following behind him, his
tweets affect people. That’s why he
has decided to filter all of his social
media posts through a social media
management company. It’s the only
way he can prevent this from
happening again.

7. Social Media Management: Crucial To
Brands

8. News like this reminds us that brand
management in social media is a
necessary part of online exposure.
Both small and large business,
personal and private accounts need to
be monitored, filtered and prepared
for online readership. It’s not only
about getting more followers, earning
money or gaining exposure – it’s about
reputation. Every brand, everywhere
needs reputation management.

9. There are two sides to social media.
On the one hand it has a never ending
list of benefits, but on the other –
severe repercussions for brands that
ignore its cloud-based power. When
your brand interacts with people, it
invites feedback, good and bad. When
this feedback is bad, it can bring your
business to a grinding halt.

10. Celebrities like Ashton Kutcher, who
have had to learn this the hard way,
act as cautionary tales to businesses
across the globe. Luckily, there are
affordable social media management
companies in the world that provide
customized solutions for businesses
that take social strategy seriously.

11. We do this for brands on a daily basis.
With our “Social Media Success Path”
we’ll help you build a presence online,
while maintaining the integrity of your
company. Instead of investing in
template solutions, we collaborate
with our clients so that they get the
most out of their strategies.

12. The Social Media Success Path

13. Whatever your business goals may be
on the internet, we’re equipped to
help you achieve them, safely and
efficiently. From a comprehensive
consultation call, to profile setup,
content creation and maintenance –
our goal is always to see your business
thrive in this social environment.

14. A big part of that is managing your
social reputation. With years of
experience handling client profiles,
we’re confident that we can keep you
on the right side of social feedback.

15. Social Media Marketing University
(SMMU) is the creation of John Paul
Souza, a serial entrepreneur who's
held senior managerial positions at
Banc America Capital Management
Group and JP Morgan Chase. Serving
marketing professionals,

16. entrepreneurs and corporations,
SMMU differentiates itself by offering
hands-on training from hands-on
experts who are actively applying their
skills on real-world projects.

17. SMMU was recently honored as one of
the top 5 finalists by the leading blog
site, Mashable, as one of the top
provider of social media services for
businesses. The firm has earned the
title of "most trusted social media
firm" with over 900 unsolicited
testimonials.

18. For more information about social
media webinars and social media
online courses, please visit
http://www.socialmediamarketinguniversity.com