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Dalla carta al web Come avere successo in rete provenendo dalla editoria tradizionale. Il caso di Attico.it: una piatta-forma multimediale per cercare e vendere casa. [email_address] [email_address]
Un video vale più di mille parole ,[object Object],[email_address]
Ready… set… GO! ,[object Object],[object Object],[email_address]
Nuovi campioni… ,[object Object],[email_address]
Opportunità nell’editoria Carta + Digitale =  ? 3  oppure  0.5 ? [email_address]
Domanda:  chi fa i soldi in internet, oggi? ,[object Object],[object Object],[object Object],[object Object],[email_address]
Case Study: jobrapido.it 25 Milioni di Visitatori Unici/mese in 50 Paesi 70 dipendenti [email_address]
Jobrapido.it: fattori di successo ,[object Object],[object Object],[object Object],P.S. Ho guadagnato un link da Jobrapido.it ;-) [email_address]
Qual è la lezione? ,[object Object],[object Object],[object Object],[email_address]
Grazie a tutti, restate con noi ,[object Object],[object Object],massimo@boraso.com –  www.boraso.com
Il caso Attico.it: Analisi [email_address]
Torniamo a noi… ,[object Object],[object Object],[object Object],[object Object],[email_address]
Obiettivi di un portale immobiliare ,[object Object],[object Object],[object Object],[email_address]
Lo Scenario iniziale, 1 anno e mezzo fa ,[object Object],[object Object],[email_address]
Situazione di partenza ,[object Object],[email_address] Metriche Gen 2010 Visite totali 226.000 Visite da organico 110.500
Google ti ama solo se gli altri ti amano… ,[object Object],[object Object],[object Object],[object Object],[object Object],[email_address]
Attico.it: # Pagine e termini di ricerca ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[email_address]
Ma cosa vogliamo che amino, i motori? ,[object Object],[object Object],[object Object],[object Object],[email_address]
Search in Italia significa… ,[object Object],[email_address]
36,4% 12,5% 9,5% 7,9% 6,1% 4,1% [email_address]
Strategia ,[object Object],[object Object],[object Object],[object Object],[object Object],[email_address]
[object Object],[object Object],[email_address]
Fare Network per crescere ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[email_address]
Un vero network [email_address]
Obiettivo dell’editore [email_address]
[email_address]
[email_address]
Contenuti su portali extra network [email_address]
Fidelizzare ,[object Object],[object Object],[email_address]
Guest post e informazione [email_address]
Feeds/RSS [email_address]
Social Media Marketing [email_address] FACEBOOK TWITTER
Un lavoro di squadra ,[object Object],[object Object],[object Object],[object Object],[object Object],[email_address]
Risultati organici (SEO) [email_address]
Incremento dei volumi di traffico ,[object Object],[object Object],[email_address] Metrica Gen 2010 Set 2011 Incremento Visite totali 226.000 1.100.000 +486% Visite da organico 110.500 440.000 +398%
Oggi ,[object Object],[email_address]
Morale della favola… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[email_address]
Grazie a tutti ,[object Object],[object Object],claudio.gagliardini@boraso.com -  TWITTER: @Cla_Gagliardini

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Case Study Attico.it - SMAU Milano 2011