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What is Marketing?,[object Object],The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.,[object Object]
What is your business?,[object Object],There is only one valid definition of business purpose: to create a customer.,[object Object]
Define Your Target,[object Object],Product— Price — Place — Promotion = Target Market,[object Object]
Your Promotion Mix,[object Object],Advertising – Publicity – Personal Selling – Sales Promotion ,[object Object]
The Marketing Lifecycle,[object Object],Introduction --> Growth --> Maturity --> Decline ,[object Object]
What Technology is available for Marketing?,[object Object]
Demographic,[object Object],Geographic,[object Object]
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Why Social Media?,[object Object],Real Time Information,[object Object],Distributed Content,[object Object],No More Resistance,[object Object],Better Measurement & Analytics,[object Object]
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Social Media Goals,[object Object],Understand — Participate — Lead,[object Object]
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Visit Facebook.com/pages,[object Object],Create A Page,[object Object],Add your company logo (profile real estate 180x540),[object Object],Add your company information,[object Object],Add photos/videos,[object Object],Invite your friends to “Like” Your Page,[object Object]
Best practice — Facebook Business Pages,[object Object],Red Bull,[object Object],Toy Story 3,[object Object],Coca-Cola,[object Object],Victoria Secret		,[object Object]
Red Bull | 17,132,799 People Like This,[object Object]
Toy Story| 18,016,950 People Like This,[object Object]
Coca Cola| 24,884,193 People Like This,[object Object]
Victoria Secret | 12,330,570 People Like This,[object Object]
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Twitter.com,[object Object],“Signup” Button,[object Object],Who to follow? Who will follow you?,[object Object],Understanding RT - @ - # - Tiny URLs,[object Object],140 characters,[object Object]
140 Characters,[object Object]
Most Followers – Top 10,[object Object]
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Sign Up for an account (Google Account),[object Object],Upload a video,[object Object],Embed / Share your videos,[object Object],Share other informative videos,[object Object],Is generally NOT effective in direct response,[object Object],Lead with professional video,[object Object]
Best Practices,[object Object],Blendtec– Will It Blend? 		11,000,000+ views,[object Object]
Best Practices,[object Object],Old Spice Guy				31,000,000+ views,[object Object]
Best Practices,[object Object],Evian Babies				38,000,000+ views,[object Object]
Best Practices,[object Object],Dramatic Look (Crazy Squirrel)			30,000,000+ views,[object Object],Video = 6 seconds = collective time invested: 5.7 Years,[object Object]
Blogging,[object Object],Have something to say? Say more.,[object Object],Search Engine Optimization,[object Object],Link to articles from other social media outlets,[object Object],Display articles on your website to drive traffic,[object Object]
Blogging – Best Practices,[object Object],Huffington Post,[object Object],Mashable,[object Object],TMZ,[object Object],PerezHilton,[object Object]
Why care about ANY of this?,[object Object],The more prospects you talk to, the more sales you expose yourself to, the more orders you will get.,[object Object]
The best advertising is news.,[object Object],Share. Share. Share.,[object Object]
What’s next? What’s more?,[object Object],Texting,[object Object],Mobile Devices/Mobile Application Development,[object Object],QR Codes,[object Object]
Q + A,[object Object]
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