We Blog RAP1 looks at why we might establish a blog. There are three main reasons: Self Expression, Create our own Media Channel and to Connect to other people.

1. Book Rapper

2. A Visual Presentation by
Geoff McDonald and Book Rapper
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3. Book Rapper tracks trends
digs up big ideas
presents them visually
creates actions for you to do

4. web log
A list of entries, similar to a diary,
posted regularly on the internet.

5. weblog

6. we blog

7. we blog

8. How to Create Your
Own Media Channel

9. The Book

10. We Blog is derived from...

12. The RAPs

13. Each RAP comprises...
RESOURCES : anything you use to generate wealth.
ACTIONS : an act of will, a deed completed.
PROFITS : to gain an advantage or benefit.

14. The We Blog RAPs...
We Blog Intro Blog Why? Blog Medium
(This one!)
1 2

15. Blog Money Blog Traffic Blog Being
3 4 5

16. Blog About Blog Life Blog Resoures
6 7 7

17. Blog Why?
RAP1

18. “To blog or
not to blog:
That is the
question.”

19. Your blog is an online voice
for yourself, your business,
or your organization. It’s...
Why Blog?

20. ...your personalized
newspaper, radio and TV
channel all rolled into one.
WOW!

21. Self
Expression
Create a
Media
Channel
Connect to
My Species
Why Blog? Three Reasons

22. Self Expression
RAP1.1

23. How many blogs have been created in the past decade?

24. 75,000 750,000 7,500,000 75,000,000
A B C D

25. 75,000,000
D

26. How many of them
are any good?

27. That depends...

28. What tickles your taste buds?

29. Whilst only a
hundred swimmers
will win gold
medals at the next
Olympics...

30. ...there are millions of us who happily paddle about in the pool.

31. So it is with blogging.

32. We...

33. ...challenge ourselves,

34. ...exercise our faculties...

35. ...and express our...

36. values emotions beliefs
interests opinions thoughts

37. Whilst the quality of blogs naturally varies...

38. the good news is...

39. ...human expression is alive and well!

40. Action What’s your reason for blogging?

41. (a) To put out your thoughts and ideas?
Action (b) Forward your business or organization?
(c) Simply to connect with fellow human beings?

42. Write a Statement of Intent
Action as your first blog post.

43. Media Channel
RAP1.2

44. Last century...
1900 1999

45. TV networks, radio stations & newspapers were...
1900 1999

46. ...owned by media moguls and publishing barons.
1900 1999

47. They employed...
1900 1999

48. ...professional journalists, editors,
producers and presenters to...
1900 1999

49. ...provide mainstream content for us to consume.
1900 1999

50. Now, in the
noughties,

51. We h ave t h e
opportunity to
change our diet
through the
humble blog.

52. We can choose from...

53. ...a kaleidoscope of niche topics to read...

54. We can become creators!

55. Music? Video? Text? Photos?

56. You’re now in charge...

57. of your own
radio station
newspaper
TV channel

58. Your own media channel.
Your own media channel.
Your own media channel.
Your own media channel.
Your own media channel.
Your own media channel.
Your own media channel.
Your own media channel.
Your own media channel.
Your own media channel.
Your own media channel.
Your own media channel.
Your own media channel.
Your own media channel.
Your own media channel.
Your own media channel.

59. Channel You!

60. If you were head of your
own media channel...
Action

61. Action
...what would
you present?

62. All of the
Action above

63. Action
Map out your media mogul
goal and start blogging.

64. Action Apply this to your business or organization.

65. Connect to My Species
RAP1.3

66. The internet is based in one simple principle...

67. n
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68. At the technical level,
the hyperlink is the glue
that holds the web together.

69. It lets you link from one page to another.

70. Blogs rely on links too!

71. Firstly, when you publish a post you can easily...

72. ...link to other web content
on your site, your blog or...

73. ...to one of the other billion or so pages on the web.

74. More significantly, these links also build social connection and...

75. Social connection is the glue of the human family.

76. Blog posts give readers the
opportunity to comment
on what you say.

77. They prompt conversations with people from
around the world; people you’ve never met.

78. Link up enough people and these
conversations build communities.

79. Many people dismiss blogs and social
networking sites like Facebook as time wasters.

80. Instead, consider them as social glue.

81. Action Who do you want to connect with?

82. What do you want to build
Action a community around?

83. Your
family?
What do you want to build
Action a community around?

84. Your
family?
What do you want to build
Action a community around?
Your
business?

85. Your
family?
What do you want to build
Action An idea?
a community around?
Your
business?

86. Your
family?
What do you want to build
Action An idea?
a community around?
A social Your
cause? business?

87. Your
A hobby?
family?
What do you want to build
Action An idea?
a community around?
A social Your
cause? business?

88. Your Your
A hobby?
family? friends?
What do you want to build
Action An idea?
a community around?
A social Your
cause? business?

89. Your Your
A hobby?
family? friends?
What do you want to build
Action An idea?
a community around?
A social Your
Your travel
cause? business?
journal?

90. Invite people to play.
Action

91. Want More?

92. The We Blog RAPs...
We Blog Intro Blog Why? Blog Medium
(This one!)
1 2

93. Blog Money Blog Traffic Blog Being
3 4 5

94. Blog About Blog Life Blog Resoures
6 7 7

95. BR Members can get the complete set of We Blog RAPs at...
www.BookRapper.com/members

96. Email Me!
Geoff McDonald...
Book Rapper
Book Rapper provides Author.
innovation + leadership
workshops and keynote
presentations based
upon the hot trends in
the books we RAP. We
can help you profit from
the ideas in this RAP.

97. More Book Rapper Resources...
www.BookRapper.com/rappers.html

98. Read the Book Rapper Blog...
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