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Book Rapper
A Visual Presentation by
Geoff McDonald and Book Rapper
Copyright
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Pass it along and make many copies to contribute to an inclusive world.
Book Rapper   tracks trends
              digs up big ideas
              presents them visually
              creates actions for you to do
web                                            log
      A list of entries, similar to a diary,
      posted regularly on the internet.
weblog
we blog
we blog
How to Create Your
Own Media Channel
The Book
We Blog is derived from...
The RAPs
Each RAP comprises...
         RESOURCES : anything you use to generate wealth.
         ACTIONS : an act of will, a deed completed.
         PROFITS : to gain an advantage or benefit.
The We Blog RAPs...


 We Blog Intro   Blog Why?   Blog Medium




                    1            2
Blog Money   Blog Traffic   Blog Being




   3            4            5
Blog About   Blog Life   Blog Resoures
                            (This one!)




   6            7              7
Blog Resources
RAP8
Read the blogs
               from the 30
              interviewees
               in Blogging
                 Heroes.


Blog Resources
The Intuitive
                                                             All About
Life Business   The Long Tail   Lifehacker   Auction Bytes
                                                             Microsoft
     Blog




    1               2              3             4             5
TeleRead   PostSecret   Techdirt   BoingBoing.net   Scobleizer




  6           7           8             9            10
Life in the
Engadget   Autoblog   Ars Technica                 JoelComm.com
                                     Fast Lane




 11         12          13            14              15
The Unofficial      Google
Gizmodo   ParentDish   Joystiq
                                 Apple Weblog   Blogoscoped




16         17          18           19            20
An Internet
                  Micro
Weblogs, Inc.                ClickZ   Luxist   Marketing
                Persuasion
                                                Web Site




   21            22          23       24         25
Steve
                 Internet                           Download
Read/WriteWeb               DIY Life    Garfield’s
                Duct Tape                            Squad
                                       Video Blog




   26            27         28          29           30
Hang on, one more...
Book Rapper




  31
Blog Questions
RAP8.1
Ten questions to
plan your blog...
To blog, or not to blog?


I’ll Read   I’ll Read +    I’ll Stay
  Blogs     Write Blogs   Blog-free



  A             B            C
What is my blog purpose?

                       Connection
   Self       Media
                          to my
Expression   Channel
                         Species


   A           B          C
What results do I want my blog to produce?


Personal    Business   Social Cause   Entertainment



  A           B            C               D
What will I blog about?


                                     My defined
Anything    Everything   Whatever
                                       niche



  A            B           C            D
How often will I post?


                                   Daily
Monthly    Fortnightly   Weekly



  A            B           C        D
How do I want to blog?


       Part-time       Full-time



         A                B
               With
                               Carnival
Solo
              partners



C                  D               E
Which blogs will I read?


Book Rapper   Book Rapper   Book Rapper



    A             B             C
Which media (formats) will I use in my blog?


               Text           Photos



               A               B
                                       Some/All
                      Video
       Audio
                                       of these



        C              D                 E
How will I make money from my blog?


         Advertise            Sell



             A                B

                 Blog-a-job          No thanks
   Promote



     C               D                  E
When will I post my first (next) post?

                              Soon
    Today      This week    (I mean
                             never)


     A            B           C
The Answers
You choose what works best for you!
Want More?
The We Blog RAPs...


 We Blog Intro   Blog Why?   Blog Medium




                    1            2
Blog Money   Blog Traffic   Blog Being




   3            4            5
Blog About   Blog Life   Blog Resoures
                            (This one!)




   6            7              7
BR Members can get the complete set of We Blog RAPs at...
 www.BookRapper.com/members
Email Me!
                           Geoff McDonald...
                             Book Rapper
 Book Rapper provides          Author.
innovation + leadership
workshops and keynote
  presentations based
 upon the hot trends in
 the books we RAP. We
can help you profit from
  the ideas in this RAP.
More Book Rapper Resources...
www.BookRapper.com/rappers.html
Read the Book Rapper Blog...
www.BookRapper.com/blog.html
Look out for more slideshows at...
www.BookRapper.com

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We Blog 8 Blog Resources

  • 2. A Visual Presentation by Geoff McDonald and Book Rapper Copyright Copy this the right way. You have permission to post this, email this, and print this for free to anyone you like, as long as you make no changes or edits to its contents or digital format. Pass it along and make many copies to contribute to an inclusive world.
  • 3. Book Rapper tracks trends digs up big ideas presents them visually creates actions for you to do
  • 4. web log A list of entries, similar to a diary, posted regularly on the internet.
  • 8. How to Create Your Own Media Channel
  • 10. We Blog is derived from...
  • 11.
  • 13. Each RAP comprises... RESOURCES : anything you use to generate wealth. ACTIONS : an act of will, a deed completed. PROFITS : to gain an advantage or benefit.
  • 14. The We Blog RAPs... We Blog Intro Blog Why? Blog Medium 1 2
  • 15. Blog Money Blog Traffic Blog Being 3 4 5
  • 16. Blog About Blog Life Blog Resoures (This one!) 6 7 7
  • 18. Read the blogs from the 30 interviewees in Blogging Heroes. Blog Resources
  • 19. The Intuitive All About Life Business The Long Tail Lifehacker Auction Bytes Microsoft Blog 1 2 3 4 5
  • 20. TeleRead PostSecret Techdirt BoingBoing.net Scobleizer 6 7 8 9 10
  • 21. Life in the Engadget Autoblog Ars Technica JoelComm.com Fast Lane 11 12 13 14 15
  • 22. The Unofficial Google Gizmodo ParentDish Joystiq Apple Weblog Blogoscoped 16 17 18 19 20
  • 23. An Internet Micro Weblogs, Inc. ClickZ Luxist Marketing Persuasion Web Site 21 22 23 24 25
  • 24. Steve Internet Download Read/WriteWeb DIY Life Garfield’s Duct Tape Squad Video Blog 26 27 28 29 30
  • 25. Hang on, one more...
  • 28. Ten questions to plan your blog...
  • 29. To blog, or not to blog? I’ll Read I’ll Read + I’ll Stay Blogs Write Blogs Blog-free A B C
  • 30. What is my blog purpose? Connection Self Media to my Expression Channel Species A B C
  • 31. What results do I want my blog to produce? Personal Business Social Cause Entertainment A B C D
  • 32. What will I blog about? My defined Anything Everything Whatever niche A B C D
  • 33. How often will I post? Daily Monthly Fortnightly Weekly A B C D
  • 34. How do I want to blog? Part-time Full-time A B With Carnival Solo partners C D E
  • 35. Which blogs will I read? Book Rapper Book Rapper Book Rapper A B C
  • 36. Which media (formats) will I use in my blog? Text Photos A B Some/All Video Audio of these C D E
  • 37. How will I make money from my blog? Advertise Sell A B Blog-a-job No thanks Promote C D E
  • 38. When will I post my first (next) post? Soon Today This week (I mean never) A B C
  • 39. The Answers You choose what works best for you!
  • 41. The We Blog RAPs... We Blog Intro Blog Why? Blog Medium 1 2
  • 42. Blog Money Blog Traffic Blog Being 3 4 5
  • 43. Blog About Blog Life Blog Resoures (This one!) 6 7 7
  • 44. BR Members can get the complete set of We Blog RAPs at... www.BookRapper.com/members
  • 45. Email Me! Geoff McDonald... Book Rapper Book Rapper provides Author. innovation + leadership workshops and keynote presentations based upon the hot trends in the books we RAP. We can help you profit from the ideas in this RAP.
  • 46. More Book Rapper Resources... www.BookRapper.com/rappers.html
  • 47. Read the Book Rapper Blog... www.BookRapper.com/blog.html
  • 48. Look out for more slideshows at... www.BookRapper.com